In January, The Total Retail Sales Of Apparel Increased By 15.19% Over The Same Period Last Year.

According to statistics, in January 2012, the retail sales of clothing commodities of major national retail enterprises were 31 billion 300 million yuan, an increase of 15.19% over the same period last year, a significant slowdown of 43.02 percentage points compared with the same period last year, slowing down 22.5 percentage points compared with the Spring Festival in January compared with the same period in 2009. Among them, the retail sales of men's wear and women's wear increased by 17.43% and 17.71% respectively compared with that of the previous year, while the retail sales of children's wear increased by 13.44% compared with the same period last year.

In terms of retail sales, in January 2012, the major retail enterprises in China sold 59 million 370 thousand kinds of clothing, an increase of 2.56% over the same period. Jacket Women's wear, jeans, sportswear and leather clothing grew by more than 5% year-on-year. Compared with the same period last year, the retail sales of clothing decreased by 25.46 percentage points over the same period last year, slowing by 28.73 percentage points compared with the same period in 2009.

In January 2012, the total market share of the top ten brands in the women's clothing market was 33.24%, an increase of 1.8 percentage points compared to the same period last year, down 0.38 percentage points from last month. VERO MODA and ONLY still occupy the top two with absolute advantage. Compared with last month, the market share of VERO MODA increased by 2.45 percentage points and ONLY increased by 2.57 percentage points. The overall market share of brands from third to tenth is lower than last month.

In January 2012, the total market share of the top ten brands in the men's shirt Market was 40.44%, and the top ten brands were less than 10% of the total market share. Among them, YOUNGOR ranked first in the market share of 9.83%; piercad was second, the market share was 5.08%; the third place had less than 5% brand share, and the competition was more intense. The tenth brand Playboy's market share was 1.82%, and the difference between the top brand and the top brand was 8.01 percentage points.

In January 2012, the total market share of the top ten brands in the children's wear market was 40.8%, up 3.08 percentage points from last month. Among them, balbala, NIKE, Adidas In the top three, Ann and PawinPaw ranked fourth and fifth respectively. The difference between the top four brands and the latter four brands is not very large. The difference between the first and fourth market share is 0.96 percentage points, seventh points and tenth points are 0.66 percentage points, and the competition is more intense.

In January 2012, the total market share of the top ten brands in the trousers Market totaled 35.44%, 1.52 percentage points higher than last month, but 3.04 percentage points lower than the same period last year. Compared with last month, the top four brands remained unchanged, while the nine kings still ranked first in the leading position. They were ranked second to fourth in tiger capital, Maya and Lai Dan. The latter 6 brands had a relatively low market share, less than 2%, and the gap was very small.

In January 2012, the total market share of the top ten brands in the leather clothing market was 31.31%, the competition was fierce, and the market share of all brands was below 7%. Among them, Chuang-tzu occupies the top position, the red spider is the second place, Kaiser ranks third, after fourth, the brand competition is more intense, the market comprehensive occupancy rate is less than 3%, and the difference between the tenth brands and fourth brands is less than 1 percentage points.

In January 2012, the total market share of the top ten brands in the lingerie market was 60.57%. Compared to other categories of clothing, women's underwear market brand concentration is higher, up 1.05 percentage points from last month. Love and harmony ManiForm They were ranked first and second respectively, and their market share rose to 10.46% and 10.19% respectively. There were slight changes in the number of third to tenth brands. Tenth findi poems replaced Ting Mei as the new finalists.

In January 2012, the total market share of the top ten brands in the men's suit market was 33.10%, a slight decrease of 0.58 percentage points from last month. Among them, YOUNGOR took the lead in 10.20% of the market share, and the leading brands were obvious. The competition for other brands was fierce and the market share was below 5%.

In January 2012, the overall market share of the top ten brands in the sweater market was 36.17%, down from 0.98 percentage points last month. Among them, Ordos Austria group and Heng Yuan Xiang occupy the top two list, and the market share is 8.87% and 7.90% respectively, much higher than that of other brands. In addition to the third market share of Goldlion, the total market share is 3.2%, and fourth to tenth brands have no significant difference in market share.