Zhao Wanghua: Every Opportunity Must Be Seized.

Among the more than 7000 textile enterprises in Shaoxing, Zhejiang, a small proportion of self-made young bosses, both the surrounding environment and the strong support of the government, have given the young people the fertile soil to thrive and thrive.

Zhao Wanghua, the general manager of Shaoxing County Star Textile Co., Ltd., is one of them.

"Whether it's a big company or a small company, products are the foundation of an enterprise."

Founded in 2004, Shaoxing Xing Heng Textile Co., Ltd. has experienced more than 4 years of development. Although it is not a star enterprise, it still has a certain gap from the scale enterprises. However, the general manager Zhao Wanghua's steadfast attitude has made reporters see that star Heng is full of hope.

Zhao Wanghua, who graduated from university in 2001, worked alone after several years of trade work. Now he has become a small boss of a company with annual sales of seven million yuan and more than 200 employees, under 30 years of age.

Although he is a general manager, Zhao Wanghua has no general manager's airs and understated. He also said "very nervous" before accepting an interview with reporters. Once he talked about the current situation of stars and plans for the future, Zhao Wanghua showed a "sighted" aspect.

He said: "whether big companies or small companies, products are the foundation of an enterprise."

Because of this, Zhao Wanghua regards the product as the cornerstone of star development.

Zhao Wanghua said that Xing Heng's main products are worshipping blankets, home textile bedding and so on.

Speaking of how to create new products, Zhao Wanghua said, based on the current size and customer base, the company based on the Turkey products and combined with its own creativity and customer requirements to improve the product design.

He believes that the innovation of the main products of the company should start with weaving equipment and materials.

He took out a woven carpet for journalists, and the handle and texture were excellent. This blanket was made 10 years ago in Turkey. Although it can be made in China, it is two times more expensive than Turkey.

Zhao Wanghua said that the gap between the products is always a stumbling block and an injury to the development of enterprises. So the main task of Xing Heng is to grasp production, such as the research and development of new products and the control of quality.

"Even under adverse circumstances, we can not stop the pace of progress".

Speaking of the extensive financial crisis that is now going on, Zhao Wanghua said that because of the unique positioning of the star products and the particularity of the downstream market, the sales of the main products have not been greatly affected, and only Spain, where the export volume is very small, has been greatly affected.

The export crisis has led many domestic counterparts to turn a large number of export markets to domestic sales. Because of the particularity of products, Xing Heng has not yet made this plan.

Speaking of the situation in 2009, Zhao Wanghua thought "it is still more optimistic". He said that the situation in 2009 was much better than that in 2008 and that in the first half of 2008, but the operation of the whole industry was basically at a standstill in the second half of last year.

In addition, "even under adverse circumstances, we can not stop the pace of progress", which is Zhao Wanghua's personal experience.

Another reason why Xing Heng was not affected by the financial crisis last year is that the company has opened up a new market in India, which has become a bargaining chip for Xing Heng's "bailout".

"I will not set too high a goal. It is neither realistic nor natural."

"At present, there are about more than 30 enterprises producing similar products in China, and there are more than 20 in Shaoxing, which is closely related to the support of Shaoxing's local governments and the environment of China's textile city."

Zhao Wanghua said, "although the concentration of similar enterprises will form competition among peers, but as long as they are healthy competition and avoid price reductions, we can attract tourists and make progress together."

Xing Heng's newly developed new products are only recommended to targeted customers in order to avoid price competition after being copied.

Zhao Wanghua has a clear understanding of his company's current situation and future development prospects.

He said, "I will not set too high a goal. It is neither realistic nor natural.

"Step by step and step by step development is what Xing Heng needs most now."

For the textile enterprises such as Xing Heng, whose products are relatively single, and the scale and production volume are relatively small, it is the most important to grasp the market.

Zhao Wang HUAWEI reporter analogy: "if there are 200 buyers in the market, then you can not grasp all of them, but as long as we can seize the 100 that you pass in front of you is enough."

So now Zhao Wanghua is leading the development of Xing Heng with the concept of "never let go of every opportunity".

At the Shaoxing spring fair in ~10 May 8th, Xing Heng took the company's