Display Designer: Better Communication Of Brand Culture Through Clothing Collocation

As a display designer of window display, how can we quickly catch the eye of consumers, guide consumers accurately, convey brand culture, convey brand dress culture, guide collocation, and promote storefront sales, as the most important skill of clothing display is clothing collocation.

How can we achieve rapid matching? Accurately convey the brand culture, convey the latest push this season.

First, understand Brand Company culture and the design concept of this season's clothing.

First of all, we need to understand brand positioning, understand the design concept of this quarter, understand the characteristics of brand audiences, choose the most representative clothing matching according to brand positioning, design concept and audience characteristics, convey dignified, rigorous, elegant, elegant and noble, or sexy and casual. There are obvious differences between popular brands and luxury brands because of their brand styles.

As a global luxury brand, LV (Louis Vuitton), regardless of Louis Vuitton herself or the family's descendants, even every LV employee must first understand the brand history, spirit and culture of LV (Louis Vuitton).

The window is exquisite, concise, steady and lively, adorning the small area of rose red, and reveals the gorgeous sexy of the female in the steady. The accessories only focus on the theme, accessories and clothing. The two models are similar in style, but the difference in the cloth, the color and the posture of the model makes the whole picture have details, which conveys the richness and unity of the brand clothing.

After identifying the brand culture to be conveyed, choosing the right clothes, identifying the main colors, and trying to achieve the unity of the whole picture is a matter of course.

Color is another "shortcut" to achieve quick matching. The main color of a display design theme is determined by cutting the Gordian knot, while others follow the rule of color matching principle.

Italy palace fashion brand GUCCI is famous for its high quality, luxury and sexy. It is sexy, boastful and with a touch of rock and roll.

The heavy metal rock breeze is coming, but elegant and sexy. The whole window displays rosy red, rosy red and gold collocation, strong visual impact, and directly expresses the fashion attitude of the brand.

Clothing color and background echo, directly to the theme, model clothing at the same time rock and sexy two styles, a partial sexy, a partial rock, showing the city alternative theme.

Two. Guide consumers.

Clothing collocation should be conveyed.

The most direct effect brought by successful collocation is sales. People agree with the brand style when they identify with the brand style, and promote the sales of the band in the sense of identity that has already formed.

Each model shows different status of young men and women, and the position is set at cross stations, each model in its own series.

But in matching accessories and color details, men and women wear red as a coordinating element to form the overall collocation effect.

Consumers can reproduce directly according to the collocation of models, thus narrowing the distance from consumers and directly promoting consumption.

Three. Find the collocation inspiration from the poster

How to respond to the theme of brand promotion this season? How to accurately display the selling points and design concepts of products in a short time? All of these problems can be solved by quick solutions. Because of this, fast presentation is regarded as one of the essential capabilities of "high-end display".

One of the solutions to the above problem is to make the model clothing match with the background posters clothing, which will cause visual impact and enhance the style of the main push clothing. However, it can be changed slightly in detail to break the inflexibility of the complete unification. Abrupt change has increased the interest point of consumers, highlighted the diversity of brand styles and richness.

Four, atmosphere creation, emphasize narration.

In order to achieve quick matching, it is also necessary to create narrative conflict for the window. The atmosphere between the model and the model can be created through clothing matching, so that the relationship between the models will not be loosened. The relationship between them should be described in detail, such as the echo of a certain accessory, the linking of a pattern, the setting of the action between models, and the sense of tacit agreement between models.