Wang Hai: Five Corporate Culture Views Of The Double Star Group

Entering the Qingdao double star group is like walking into the "animal world". Many animal images appear in the eye-catching position of the enterprise.

Although the strategy and operation of the two stars are constantly adjusting to the changing external world, they always adhere to the core concept of relative stability.

This is just like the long-term nature of an animal that determines how it will face the challenges of nature.

Eagle culture: an innovative market concept

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In view of "Eagle culture", Wang Hai explains that double star has a "ABW" theory, A is to create first class, B is to have personality and dare to innovate, W is like eagle and ROC.

To become an eagle fighting the sky, an entrepreneur must fly high like an eagle, see far, catch targets, and eat real skills.

The "Eagle culture" of double stars also implies that only innovation can survive.

As large as a country, small to an enterprise, if we maintain a fixed mode, do not change with the needs of the market and customers, enterprises will lose competitiveness.

Therefore, the double star has proposed to the staff "follow the market, move around the market, change with the market" and "job is the market, competition is in the machine platform, the whole staff is innovating, everyone produces the result" and so on.

As a state-owned shoe making enterprise, the reason why binary stars can survive and grow is because they are constantly innovating, never satisfied, take everything they do now as an object of improvement, and set up the concept that "market is the criterion for testing all work of enterprises", which greatly improves the awareness of the whole staff market.

"Cat culture": a firm view of development

In the double star group and the double star chain store, people can see that the mascot of the two stars is a black, white and two cats, which symbolizes the concept of enterprise development, which is advocated by the two stars, whether white cat or black cat, catching mice is a good cat, regardless of gossip, development is the absolute principle.

The spirit of "black cat" is to catch up with the rat and look at the direction of innovation.

The standard of inspection is just one: is there any benefit in the work? Is the cause developed? Scientific development is beneficial and it is "good cat".

Two stars believe that some state-owned enterprises in the past do not do well, not workers, the key lies in entrepreneurs.

The double star enters the market, all acts according to the market standard, in the user is no exception, takes the mouse "cat" as the object of advocation, "does not look at the human relations to see the political boundary, does not depend on the relations to rely on the ability", regards the political achievement as the hero.

The cadres of the two stars have a common feeling that the "official position" of the two stars is not good enough to sit. The reason is that the cadres of the two stars are "blackboard cadres". The names are on the top today.

If an enterprise wants to remain invincible, it must compete and eliminate.

Wang Hai said that if an entrepreneur wants to become a "good cat", he must take the initiative to catch "rats", seize opportunities and seek development, and have a keen sense of intuition, smell and strong determination for the unknown risks in the market.

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Tiger spirit is a kind of strong spirit.

In enterprises with "tiger culture" characteristics, there is a creative working environment; leaders often appear in innovators and adventurous images; the most important thing for enterprises is the leading position in the industry; and the success of enterprises lies in providing unique products and services with strong market killing power.

Wang Hai explained to the "tiger culture" of the double star: when China joined the WTO, some enterprises only saw the challenge of "the coming rain and wind coming to the floor", and did not see that it brought new development space to the Chinese economy, thereby lamenting the "wolf coming".

"How do we face this challenge?" Wang said. "We want to be a tiger. We need to compete with those world-class companies with our advantages.

Entry into WTO is not terrible for open competition in labor-intensive industries. As long as we strengthen management, improve technology and improve efficiency, we can compete with foreign brands.

Binary stars are a group of tigers who are good at "desperately".

It is this kind of culture that is daring to take the lead and daring to take risks to achieve the status of double stars in China today.

Fish culture: a harmonious humanistic view

There is a huge fish tank on the third floor of the headquarters of the double star group, with different colors and different kinds of fish swimming in the fish bowl or leaping, or jumping off the tail.

What does a double star place such a large fish bowl do? Wang Hai explains: "to do so, one is to add a bit of vitality to the building, and the two is to embody our double star's" happy fish "human based management law.

Enterprises such as water, employees, such as fish, employees and enterprises depend on fish and water.

Double Star Group has created three kinds of "fish culture skills": create a good working environment for employees, let the fish jump up, create opportunities for development for employees, raise the "fish head", provide employees with opportunities to participate, and let the fish tail fall.

The "fish culture" has stimulated the enthusiasm of the staff, enhanced the cohesion and centripetal force of the two stars, and promoted the development of the double star.

To build an enterprise into an employee's "home" is the direction for double star enterprises to start from beginning to end.

Nowadays, couples and their families have gone to the double star for a very small number. There are many "family workers", "husband and wife workers", "sister workers" and "brothers workers".

There is no "peasant worker" theory in the two stars.

"Snail culture": prudent Crisis View

On the double star mountain, there is a unique snail like architecture, which is placed in a particularly prominent position, which makes many people feel confused.

Wang Hai said: "although snail moves slowly, but others rest, it does not rest, and can climb to the top of the branches only snail.

Therefore, the purpose of building the snail is to learn the spirit of snails. No matter what risks we face, we are heading towards the goal.

However, although the snail's interior is an active environment, its shell is thin and crisp, and a small stone can crush it. "

Although Wang Hai is the kind of person who dare to create and run ahead of himself in the industry, he has a strong sense of crisis in his heart.

Every shoe technology innovation in the world and the emergence of every new marketing mode are closely watched by him.

In his words, "in the market, you can't run slowly, you can't run or fall. If you want to grow up without taking a detour, you must run tight and watch your feet at all times.

Therefore, I often go into the market and go on thin ice. "

With this understanding, we can resist arrogance and impetuous in the face of success. We can always pay attention to the reefs and traps on the road ahead, and we can jump up at the moment of opportunity, firmly grasp the successful handle, and make our career higher.