Mother Shopkeeper Discusses Children'S Clothing Marketing Strategy

There are hundreds of Han people.

Age should be matched.

The breakdown of children's clothing is more complicated than that of adult clothing.

Feng Aiguo, vice president of the Hanzheng Street Brand Fashion Plaza, said that children's clothing is generally at the age of 1, 3, 6 and 12.

Zhao Li found that almost no children's clothing brand can cover all age groups, some specialize in underwear, and some main suit, with different styles.

Feng Aiguo said that children's clothing stores should find out the characteristics of different brands and integrate age groups in order to lock customers' long-term purchase.

Zhao Li mainly played 0 - 6 year old children's wear, each age group selected one or two brands, women's clothes lady, men's wear to be cool; the baby within 1 years of age can not act independently, the fabric should be comfortable; the big children have their own aesthetic view, and the big children's clothes pay more attention to the design.

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During the interview, a mother wore a skirt, a black green dress and a goose yellow small shoulder. It was a diminished version of adult women's wear.

The original price of the suit is 199 yuan, and the price is 139 yuan after the discount.

In the past two years, the characteristics of adult children's clothing are obvious, such as lotus leaves, sequins, plucking, etc.

Shoes and accessories are profitable

Zhao Li's shop is less than 30 square meters, but it has placed hundreds of children's clothing.

She said that most of the brand children's clothing was purchased sixty percent off to seven to twenty percent off, and the profit margin was not as good as that of women's clothing, so most stores were below 60 square meters.

Zhao Li makes full use of space and manages children's shoes, schoolbags and trinkets.

Not only to meet the needs of mother's one-stop shopping, but also the profit of shoes and hat accessories is higher than that of clothing.

For example, a pair of Bottomwear worn by girls is sold at a retail price of 20 to 25 yuan. The price is almost the same as that of adult bottompants, which is a product with large sales volume and high profits.

Zhao Li, who is only 1 years old, wears only one brand. The brand is also the main clothing brand of a mother infant chain supermarket in Wuhan, but Zhao Li has formed a dislocation competition.

The supermarket is mainly about the amount of money, most of which are generally priced on the low side, while Zhao Li selects the design that the supermarket does not sell. Although the price is slightly higher, it makes many mothers see it in the face: "how can I not see this in the supermarket?"

This comparison can immediately hook up the mother, let them look at the shop, and then look at other clothes, naturally do not worry about business.