The Children'S Shop Owner Talks About Business.
I manage
Children's wear
It has been more than 10 years, and after World Trade Center, business is good. Customers are all word-of-mouth.
In the bang bang children's clothing store, No. 1059, C District, the knitted underwear and clothing market, the first floor of the world trade center, Xiao Ai Hua, the boss, told her about her know-how in the management of children's clothing happily.
Xiao Aihua manages children's wear in many markets, but the annual booth fee raises her pressure. Therefore, when he understands the preferential policy of two years' exemption from duty, Xiao Aihua immediately decides to enter the world trade center.
In October 2007, the World Trade Center opened ceremoniously, and Xiao Ai Hua's children's clothing store was full of goods and customers.
Xiao Aihua said, the key to making children's clothing products.
Varieties
More, give customers enough choice, this is different from other brand stores, not rely on the main number of sales.
When opening a new business, we need to have a certain amount of stock. In the future sales process, we must maintain a certain amount of stocking.
In Xiao Aihua's shop, there are clothes made by newly born babies, and there are fifteen or six year olds wearing clothing. There are more than 500 styles in large and small sizes.
Xiao Aihua believes that children's clothing shop needs and is most likely to cultivate "repeat customers", because if a mother identifies you, then most of her children will buy from you until the age of 14th Five-Year, so the choice of customers must be large.
During the interview, several young mothers from six stones chose to buy two suits for their children.
When I asked them why they like to buy it here, a young mother about 30 years old said, "the camouflage pants I have in my hand, the same style and color, in a market, cost 25 yuan, but here is only 20 yuan, we certainly buy children's clothing here."
Children's clothing in Shaw's flower shop is cheap, which is recognized by many customers.
In this regard, Xiao Aihua said that he is relying on small profits but quick turnover, because the children's clothing is factory direct sale, the WTO is exempt from rent and tax-free, so she can reduce the price to the lowest point.
Xiao Aihua said that only when Li is really the first, so Xiao Ai Hua strictly controls the quality of goods when he comes in.
Last year, a middle-aged man from South Malaysia bought a suit for Sun Tzu as a birthday gift at Xiao AI flower shop. After he bought it, the family agreed that the clothes were not only of good quality, but later the middle-aged man's daughter-in-law became a frequent visitor to bang bang children's clothing store.
In business, Xiao Aihua is also good at communicating with customers and grasping the characteristics of different customers, the demand psychology and the consumption of customers, so as to expand sales and attract more and more customers.
Repeat customers
"
Nowadays, the children are all the only children, and the children are small. When parents choose children's clothes, they usually put safety and quality in the direction and value orientation, and give timely suggestions to their mothers' choices. For example, children in kindergartens have to learn to dress themselves, so whether clothes are convenient to wear or not is very important.
Xiao Aihua also added some warm and special services from time to time, giving small gifts to customers, such as socks, underwear, underwear and so on. Last summer, Xiao AI also devoted some toys to the children who came to the store. These toys cost very little, but they brought huge returns to Xiao Aihua.
Bang Bang children's wear shop is based on its unique business philosophy, fashionable and fashionable style and high quality and low price goods. The business is booming. The average daily turnover is around 3000 yuan.
During holidays and weekends, small shops are full of adults and children who come to shop. Happiness and happiness are also full of shops.
Xiao Aihua said she found a job that she liked and got a lot of happiness from it.
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