The Development Of Casual Wear Enterprises Encountered Difficulties And Obstacles.

Clothing enterprises, especially casual wear enterprises are encountering more and more prominent inventory problems.

The domestic casual wear has not been sold for several years without any clothes. Guo Changqi, the chairman of Xia Lake family, though exaggerated, shows the frustration of the casual wear manufacturer.

Status quo: clothes are not sold without clothing for several years.

"Domestic

"The clothes are stacked up to the ceiling."

Yesterday, reporters in Buffalo clothing wholesale city interview, a shopkeeper's words worried.

The shopkeeper named Lee mainly made men's casual wear, and the winter and spring clothing in the shop was hung with a large "men's special" brand.

According to Ms. Li, from the second half of last year, the goods have been moving slowly, and the amount of goods they receive at a time has been reduced.

"In the past, my customers in Shijiazhuang and Northeast China came to pick a version once a month, but now they have come for a long time, and the goods are not ready to sell."

In another woman's shop, the salesperson pointed to the clothes stacked in the corner and told the reporter, "clothes are not worth 10 yuan, and why are they out of date?"

In the wholesale city of cowboy clothing next to Buffalo, the tricycles and minibus continued to pport a bunch of jeans to the shop. The reporter inquired about it, usually 10 wholesale, each 20-25 yuan.

Ms. Li told reporters that compared to women's clothing, jeans stock is relatively large, women's clothing styles are large, demand is large, and sales are faster, but the manufacturers of jeans in Zhongshan are more concentrated. The fabric, color and style of jeans are almost the same, but the demand is limited, so it is natural for too much to ask for, so almost every jeans factory has a certain amount of stock.

Ms. Li told reporters that many shops are selling the commonly known "jumping pants" in the industry.

The so-called "jumping pants", is the manufacturers because of inventory backlog, with "jumping the price" big pants, some because of defective products return processing, some because manufacturers inventory is too much, need to deal with the storage of new goods.

In the cowboy wholesale city, the "jump pants", which are stacked like hills, are in front of the shop, and the price is within 20 yuan.

On the morning of 10, there were fewer merchants coming to purchase. The jeans and sellers chatted and laughed, which made people feel cold and cheerless.

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Reporters interviewed found that there is a backlog of inventory, mainly for the domestic market casual clothing enterprises and domestic brand OEM enterprises.

Tongwei clothing responsible person said, according to his understanding, there are indeed some small and medium enterprises have been affected by the current domestic textile and garment industry downturn environment, those who only a small number of brand foundry enterprises, if the brand customer orders problems, will definitely be hit by a fatal blow.

Jiang Hengjie, executive vice president of the China clothing association, recently visited the industry forum in Zhongshan, revealing that, recently, some domestic cities have found that the phenomenon of stock overstock is widespread, and that the enterprises are forced to reduce and deal with inventory to cope with the tight capital chain.

Reason: extensive operation mode leads to backlog of stock.

Guo Changqi said that the entire textile and garment industry, especially the casual wear, has declined mainly from two aspects. On the one hand, some orders have been pferred to emerging markets such as Vietnam. The reason is that the cost of manufacturing in the mainland of China is constantly improving. Textile and clothing is originally a small profit industry. Enterprises have to place their orders in countries and regions with low manufacturing costs.

On the other hand, the inventory of domestic first-line brand stocks is serious, and it begins to enter the stage of digestion and inventory, which affects the orders of downstream OEM enterprises. Many enterprises in Zhongshan are OEM for front-line brands, which will inevitably be affected.

It is precisely because of the first-line brand digestion inventory, through the promotion of sales expansion, while affecting the consumer demand for the two or three line brand, resulting in two or three line brand product sales decreased, inventory increased.

Zhongshan's casual wear enterprises, most of the second and third tier brands, are inevitably affected.

Guo Changqi said that the family of Xia lake has been greatly pformed into business and leisure, which is based on the above reasons.

Insiders say that the deep-seated cause of inventory backlog is the fact that traditional extensive production has led to exaggerated demand and excessive production.

At present, the quantity of production planned by most garment enterprises is determined by the order meeting. The general clothing enterprises will make an order in the two quarter of spring, summer and autumn and winter, and determine the output according to the order quantity of the customers, and then arrange the production. This pattern results in the fact that the sales volume of clothing is lower than expected due to the information provided by the channel providers, rather than the consumers.

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E-commerce to resolve part of inventory

Zhongshan Tian Yu Garments Co., Ltd. pformed from the end of last year to the electricity supplier, pforming from the traditional manufacturing enterprise to the electronic commerce platform.

According to the person in charge of the company, the sales trend of the clothing industry is obvious now. From the test water several years ago to the popularity of the past two years, "buying clothes on the Internet" has become a very strong way of consumption.

Through the network marketing, we can reduce the channel management and logistics cost of the enterprises. At present, the domestic second tier brands basically have their own e-commerce platform. The top ranked electricity suppliers also have outstanding achievements in the clothing network sales, and the future clothing online marketing will have greater potential.

In the past few years, local garment enterprises began to increase e-commerce as an important sales channel.

Most of the garment enterprises in our city start up with OEM brand foundry or have experience in foundry. The production capacity and product quality of the enterprise are not a problem. If we can make good use of the new marketing means of e-commerce, we can directly face the consumers, which will not only improve the profits of enterprises, but also help to reduce the inventory pressure directly.

Fast fashion release inventory

Speaking of "fast fashion", it is easy to think of international brands.

In fact, do not say ZARA, in some domestic network original brand is also walking the "fast fashion" route.

Women who like shopping online estimate that they have patronized or browsed original brands such as "aka", "OSA" and "split silk". These stores are using the accumulated popularity to launch new products as much as possible every week.

This way of guiding consumer shopping trends reduces inventory to a minimum and ensures a healthy operation.

Zhongshan enterprises, especially some powerful small and medium-sized enterprises, can take advantage of their small boats and turn around and adopt the "fast fashion" approach. The design can highlight personalized design, and the marketing and management mode will constantly adapt to changes in the market and innovate.

Guide consumption and reduce inventory.

Reporters in the interview encountered some of the trend women's clothing factory inventory is small, fast goods, this is also the reason.