Embarrassing Problems Caused By Chinese Clothing Specifications And Models To Consumers

People who love beauty are all human beings, and dressing appropriately is the most basic demand for beauty.

But even this small appeal is also a big headache to consumers.

The style has no suitable number, the right length is not suitable for cultivation, and it is difficult to fit. The clothes are not too long or too short, and the tops should be ready. The trousers that do not fit will bring a lot of inconvenience to work and life.

When buying clothes, the shopping guide is used to ask: "what size do you wear," and if it does not meet the requirements, businessmen will prevaricate with the "version".

As an ordinary consumer, "tailored" does not seem so realistic. Most people have such a puzzle that it is so difficult to buy clothes that fit well.

There is such a common mistake among consumers that "size" is the standard for judging the size of clothing.

In fact, this is not a very precise statement.

In terms of clothing industry, the size of clothing is judged by "size", and size is at best "number".

"Height" refers to the height of the human body in centimeters. It is the basis for designing the length of the garment. "Type" refers to the circumference, and the centimeter represents the chest circumference or waist circumference of the human body, which is the basis for designing the circumference of the garment.

For garment enterprises, the existing standard of clothing size is not complete enough because of the fact that it has been established earlier, and the lack of coverage has caused gaps in execution.

Although in recent years, the country has revised the size standards for men, women and children, but these standards are informative (normative), and clothing enterprises have greater flexibility in implementation.

China has a wide geographical area, and the proportion of human body varies widely in different regions.

Some clothing enterprises will make corresponding adjustments according to the targeted market. For example, they will add some data, add some models, and set up their own enterprise standards; while others, because of funds, technology and other reasons, or because of strategic neglect, they have not worked hard on the investigation of human data. Instead, they imitate other methods of dimensioning, vague dimensions, such as marking only S, M, L and so on.

This has facilitated the production of enterprises, but has caused trouble to consumers.

Ms. Cui recently suffered such a trouble. She was still immersed in the pride and happiness of her mother as a mother. But she had to spend much time worrying about her clothes when she was one year old.

According to the custom, the clothing of the baby is supposed to be bought by the mother-in-law, but the mother daughter in law has a communication barrier when the child should wear any clothes.

Because the distance is far away, the two can only communicate on the telephone.

But it is this simple communication that makes MS Cui headache.

She reported the data of a pattern system, but her mother-in-law bought the other system size.

The two sides are very busy through video, pro size and other "unconventional measures".

After all, the age of a child is a matter of great importance.

In desperation, Ms. Cui had to buy a suit of clothes for her baby in person according to the height and shape of the child.

It is a waste of time and energy to make Ms. Cui feel helpless.

In addition to the confusion of the standard of type, some enterprises, in order to cater to the psychology of consumers, even deliberately disorderly or wrongly labeled.

For example, some women's clothing manufacturers in order to cater to the pursuit of women's slender shape, deliberately dress the small one, the medium is marked as a trumpet sale.

The consumer's love of beauty has been satisfied, and the manufacturers have earned a lot of money.

For some high-end fabrics, such as fur clothing, consumers think in subconscious terms that the more materials they use, the more cost-effective they are.

In other words, the bigger the material, the better.

In view of this situation, some enterprises deliberately mark big one.

Compared to the irregular market of the preceding market, these behaviors artificially disrupted the size system.

The "edge" standard of clothing size

Any set of national standards, from research, drafting, finalization to subsequent revision, correction, will require a lot of manpower and material resources.

The newly revised national standard of clothing size has taken into account the requirements of the times, and has adopted a more intuitive way to standardize garment sizes.

But why has such a purpose of standardizing the market and serving consumers has not received widespread attention in the market?

Mr. Dong of Weihai Ruijin import and Export Co., Ltd. frankly stated that the current implementation of GB/T1335's "clothing standard" is not optimistic in the clothing industry.

Most export garments are produced according to the requirements of customers. Because GB/T1335 is not a mandatory standard, the size of domestic clothing is even more diverse.

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Mr. Zhao of the "beauty" clothing exhibition center of Jimo clothing wholesale market also has unique insights.

He believes that at present, the domestic clothing sizes are rather confusing. Apart from a few large brands, most garments are marked with fuzzy concepts such as "S, M, L, XL".

It is really regrettable that the chaos caused by market spontaneity is understandable, but it is shelved by the existing standards.

Another reason is that consumers do not have a thorough understanding of the whole size system. In the face of different sizes, they are confused, and can only adapt passively, and discriminate through their own experience.

Consumers are not strong enough to appeal to the number type, and to some extent, connive in the enterprise's self system, which further restricts the popularization of the national standard of the size.

Where is the uniform road of clothing size?

As early as the beginning of this century, the size of clothing began to be talked about as a controversial topic.

Ten years have passed. It seems that we are still in the same place.

The original pattern pattern is still chaotic. With the further liberalization of the market, the introduction of other codes, such as Euro code, Mei code and British code, has exacerbated this situation.

In spite of the resistance of enterprises and the restriction of the market itself, the uniformity of clothing size is imperative.

To achieve this goal, we must make joint efforts from two aspects of policy and enterprise itself.

First, enhance the publicity and popularization of relevant national standards.

Even as a guiding standard, the relevant standard of clothing size must be more convenient for more users.

When I conceived this article, I tried to search the original document of GB/T1335.1 standard for several times, and finally found it by several twists and turns.

The accessibility of a national standard reflects from a certain aspect the determination and importance of the standards specified by the institutions designated for this standard.

The relevant departments should increase the publicity of standards, so that more enterprises and more consumers can establish correct understanding of the clothing size and promote the promotion of national standards on the policy level.

Secondly, we should strengthen the guidance and training of garment enterprises.

Size of garment

Third, we should continue to investigate and investigate and upgrade it to a mandatory standard when the time is ripe.

Linking up with international standards is the general direction for improving the standard of garment size. Its guiding significance is to enhance the soft power of the garment industry and take an active part in international competition.

But with the confusion of the domestic market and the inertia and inertia of enterprises which have accumulated for a long time, this standard needs to be promoted as a mandatory standard.

This can eradicate the "departmentalism" of garment enterprises in formulating the standard of standard form, and reject enterprises that are unable or unwilling to adopt unified national standards, thereby enhancing the overall strength and international competitiveness of the domestic garment industry as a whole.

Fourth, enterprises should strengthen their efforts and actively adapt to market changes.

"Strike iron needs to be hard by itself". The adoption of its own size system can meet the needs of the moment, but it is not a permanent solution.

Only by actively adapting to the market and meeting the needs of consumers can enterprises achieve long-term development.