New Expectation For Innovative Design Of Clothing Fabrics

Rising costs, market turbulence, slowing exports and weak domestic demand are changing the comparative advantages of industry development. The connotations and characteristics of consumption demand are changing.

The emergence of various "new normal" has made pformation and upgrading a consensus in the industry, and this goal is more intense than ever before.

The new changes have given birth to new expectations and spawned new expectations for creative designers, so the theme of the 2012 China International fabric design competition is "new expectations".

Act as

Around the "new expectations", from the industry level, there are several basic points to share with you.

First of all, "new expectations" as a goal pursuit, its connotation is undergoing subtle changes.

From the 2011 annual economic operation data, on the one hand, the growth rate of textile production and sales showed a trend of falling month by month; on the other hand, textile and clothing export prices contributed significantly, exports increased by 19.29% compared with the same period last year, while the number of exports increased by only 0.49% over the same period last year.

What kind of signal is released from this data? The expectation of quantity growth is gradually giving way to the expectation of value growth; the expectation of scale effect is gradually giving way to the expectation of connotative development; the expectation of market share is also gradually giving way to the expectation of market position.

This requires us not to forget the micro structure of product structure adjustment while seeking the macro layout of industrial structure adjustment, constantly improving the technological content and cultural content of product design, R & D and manufacturing, changing the previous product launch mode relying on factor cost comparative advantage and resource dependence, improving the premium capability and profit space of the product itself.

Secondly, "

"Good life" represents the value yearning for health, nature, harmony and sustainable development.

Accordingly, the design and R & D of new products in the future should not only meet the basic functional requirements, but also meet the increasing needs of humanity.

In the future, fabric research and development should highlight and strengthen its cultural and symbolic functions while highlighting physical, chemical and even bionic functions. As with terminal consumer goods, fabric products should also enhance their branding process, have their own perfect design concepts, have their own distinctive design attitude, and have their own unique and recognizable design styles. As with fashion designers, fabric designers should step forward to the front stage, have their own complete release series, and gradually establish the ability to lead fashion vogue discourse, which can drive the purchasing demand of downstream garment brands.

Thirdly, "new expectation", as a continuous driving force, will promote diversified exploration and innovation of design means and methods.

Network manufacturing and intelligent manufacturing are increasingly becoming the main direction of production mode change.

How do young and innovative designers rely on the development trend of industrialization and information integration to push the traditional design methods to digitalization, networking, intellectualization and service? How to inject new spirits and flavor to traditional design through cross-border resource integration and inspiration collision?

2012 China International fabric design competition in the early stage of careful planning process, also once wanted to define the theme word in the "wake up" and "big beauty without boundaries", which represents the manufacturing industry as a real economy in the "value return" and "value integration" between a balance and surpass.

In fact, this is also the proper meaning of "new expectations". The boundary of traditional industries is blurring, and its status is being regressed and promoted.

Can our fabric design industry effectively capture this new driving force? This will determine whether our vitality and vitality can get a leap forward.

It is worth mentioning that the award ceremony of the 2012 China fabric design competition was held in Shanghai. Shanghai was once awarded the title of "the capital of design" of the UNESCO creative city network. It has rich resources of creative design. Its independent, active and international design spirit coincides with the positioning of China International fabric design competition and the "new expectations" that we hope to achieve.

Prior to that, the award ceremony of the fabric design competition was held four times in the textile town, Keqiao, Shaoxing. The government of Shaoxing and the China Light Textile City Management Committee expressed their support for the selfless and outstanding contribution to the upgrading of China's fabric design.

In the next stage of industrial pformation and upgrading, Shaoxing is still shouldering heavy responsibilities.

From imitation and innovation to digestion and absorption, and then to innovation, China's industry and China's design have gone through a long road of development. As an important textile manufacturing base and market cluster in China, especially in Shaoxing, which combines the 30% printing and dyeing capacity of China, it is popular to lead the trend and set a model in the aspects of creative design, energy saving and emission reduction.

Similarly, we will also focus on Xiqiao, Shengze, Shishi and other industrial clusters. The collaborative design and participation of the fabric design competition is a new beginning, and the pformation and upgrading of the industry.

Sincerely hope that China International fabric design competition will continue to give full play to the advantages of the platform, gather strong gas fields, and bring together more outstanding fabric designers to this platform to become the "fashion think tank" for the creative development of the fabric industry.