Fujian Sports Brand Empathy, Domestic CBA And Other Competitions

The enthusiasm of CBA also ignited the enthusiasm of Fujian sports brand sponsorship.

(information map)

A few days ago, as Beijing team captured Guangdong team, this year's ups and downs of the CBA event also came to a close.

However, the CBA fever is still continuing.

5 times higher than in previous years, the most expensive tickets in history.

It is undeniable that this year's CBA events are particularly eye-catching.

Anta, as the only designated partner of CBA sports equipment, is also making money.

In fact, this year, sporting goods companies are pessimistic. With the upgrading of domestic events, more sporting goods companies in Fujian have turned their attention from international competitions to domestic ones.

Where is the market sponsorship?

This year, whether it is marathon, young Olympiad, or CBA,

The "two or three line market" is the key word from last year's strategic launch conference of Anta sporting goods companies such as Anta and XTEP.

"In the future, the main force will be placed in Hunan, Hubei and so on, because the economic growth in these areas is faster than that in the first tier cities."

"Where the market is, the sponsorship is there."

Industry insiders Mr. Lin said that NBA, Australia and Australia will also sponsor these international events enterprises, but not the key. After all, domestic competitions are more close to each other.

Cost conversion or domestic high?

Compared with tens of millions of expenses in international competitions, domestic events are more friendly.

Reporters learned that in 2004, Anta spent 60 million yuan, sponsoring the Chinese basketball professional league tournament for three consecutive years, and became the only designated partner of CBA professional league sports equipment. This price is equivalent to the London Olympic Games CCTV one month advertising.

"This year, the overall performance of sports goods has slowed down, and even Anta's domestic boss is no exception. Naturally, it can not be too emotional in sponsorship."

Mr. Lin said that when sporting goods were high, sponsorship was more inclined to high-end events, and today more consideration was given to cost performance.

In terms of cost performance, the escalation of the domestic sports fever has also added a fire to the sponsorship of sporting goods companies.

According to the data released by the China Basketball Association recently, CBA has seen more than 1 billion CBA of CCTV broadcast at the end of half a year. This data does not include the number of people watching local TV stations and network media.

At the same time, the high participation rate and exposure rate created by XTEP sponsored marathon each year is also enviable.