The Curtain Of The Information Revolution Opened &Nbsp; Quanzhou Men'S Fine Lines Broke Through High Inventory.
After the sporting goods industry, the sequela of high speed "horse race enclosure" - "
High inventory
"Is attacking China's casual wear industry.
The biggest victim of this high inventory crisis is the two leading costumes of the United States and the world.
At present, China's Clothing Fair Quanzhou enterprises have adopted this platform to introduce meticulous "reform", early layout, to deal with potential industrial crisis.
Among them, promoting the information-based movement with the aim of fine management and the malpractice of repairing order system and even implementing the distribution system become the two major change themes of enterprises at the moment.
Phenomenon:
Promotion of information technology
Curtain of revolution
At the scene of the fair, the huge and lively Pavilion in the United States did not let people forget the pain it was going through.
According to public information, Smith Barney's stock in the three quarter of last year was as high as nearly 3 billion yuan, an increase of 300% compared with 700 million inventories in the first quarter of 2010.
Another clothing cutting-edge, Hai Lan home, at the end of 2011, the total inventory amounted to 3 billion 871 million yuan, accounting for 56.94% of the total assets.
Not long ago, fan CEO Chen also openly acknowledged that the company's decision making mistakes resulted in large inventory.
Speaking of the high inventory crisis of Jiangsu and Zhejiang and Beijing counterparts, Quanzhou men's wear boss shudder.
In addition to the three listed companies of nine herd kings, Li Lang and seven wolves, they still maintain high speed growth. For business secrets, we can not know the current inventory situation of Quanzhou fashion casual men's clothing.
According to a number of people familiar with the matter, 20%~30% is a reasonable proportion of stocks. The stock of 2011 autumn and winter products of many brands in Quanzhou has reached 40%~50%, which is close to what enterprises can afford.
Cordon
"
To this end, the industry collectively reflects on the extensive marketing model this year, and at the same time resorted to various reforms to try to fine reform the supply chain.
This desire is most evident in fast fashion brands and large business men's clothing.
In March 26th, Hoperise and IBM signed the three year service cooperation agreement for the first time.
In the future, IBM will learn from the successful experience of its pformation, and combine the advanced concepts of the fashion retail industry, the best practice in the industry, and the systematic methodology of management pformation and management refinement in IBM to help Hoperise's management system and informatization achievements fall to the ground.
"At the same time, IBM will provide smart fashion retail solutions to help Hoperise build long-term development capabilities, achieve business integration, improve business operation management efficiency, establish excellent business management team, and eventually become the leading fashion pioneer in the industry."
Zhang Rui, President of Hoperise, is looking forward to it.
Not only the fast fashion brands are under pressure, but even the first-line business men's clothing brands that still maintain high speed expansion have to go back to practice.
This month, nine Mu Wang quietly launched a ERP project, which allegedly cost tens of millions of yuan, and characterized the forward-looking and scientific information construction as "the way to win the way for the future of the enterprise".
According to Lin Congying, chairman of the nine Mu Wang, "ERP project is divided into three stages. The first stage is mainly focused on the integration of supply chain platform and financial business integration. The second stage is to optimize the relationship between marketing and supply chain through sorting out the management process of the channel. The third stage will further expand the information management platform, realize customer relationship management, deepen human resources management, and achieve a comprehensive budget."
Enterprise informatization has become an important support for garment enterprises to improve their market competitiveness and achieve sustainable development.
A senior executive of Fujian style menswear said at the annual meeting of internal marketing, "YOUNGOR has staged a miracle of inventory disappearance through the business intelligence solution, reducing the order response capability and production cycle by half, and doubling the inventory turnover rate, saving 250 million yuan of inventory cost".
Through the construction of information management platform, the "four in one" of logistics, information flow, capital flow and "workflow" can be realized to achieve highly integrated information, enhance operational efficiency, and provide accurate information basis for business decisions.
"ERP project is the top three strategic projects of the company in 2012. This is our challenge and our opportunity."
Lin Congying said.
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