China's Most Competitive Clothing News Survey Casual Wear Brand

Brand reviews:

It is the mission of the brand that the seven wolves adhere to the "fashion classics and let the brand inspire life". Based on the positive exploration of the brand traditional Chinese culture, the western fashion elements are integrated into their own design concepts, and are committed to promoting the integration of Chinese traditional culture and modern creative industries.

"Men are more than one side" is the brand slogan of the seven wolves.

The development direction of the seven wolves in 2012 is "intensive farming, retail and detail winning", which aims to consolidate the market position and constantly optimize the core competitiveness of products and terminals.

Since 2007, seven wolves have opened many large flagship stores and living centers throughout the country, creating a one-stop shopping place for fashion life and family, and building the connotation of the brand with terminal channel construction.

In a sense, the seven wolves' exploration of directivity is of great significance to the whole Chinese leisure wear industry.

Brand review: in 1993, JEANSWEST entered the mainland market and opened the first JEANSWEST in Shanghai.

JEANSWEST clothing is designed for the majority of young people, the latest trend of the season elements into the clothing, easy to wear easy to match the style to attract customers.

JEANSWEST is a young, healthy and upwardly dressed brand, advocating a sincere and optimistic attitude towards life, creating the most authentic attitude towards young people who are eager to be recognized and recognized.

To be true to me, to return to me, to share with me.

In 2012, JEANSWEST entered the mainland market for 20 years.

In this commemorative time node, JEANSWEST launched the commemorative book, "absolute brand", which shared the successful experience and management experience of the brand with the vast number of readers.

JEANSWEST has always been popular with young people and has become a fashionable necessity of the younger generation.

More importantly, the JEANSWEST Cup China casual wear design competition has more and more influence. This competition on originality design is also a nationwide marketing exhibition.

Brand reviews:

At the beginning of Lining's establishment, he attached great importance to original design.

In 1988, China established the first clothing and footwear product design and development center in China to take the lead in becoming an independent sports goods brand in China.

In August 2004, the Hongkong design and Research Center was set up to focus on the design of Lining brand clothing products.

In January 2008, the Lining Group American design center was put into operation in Portland, Oregon, focusing on high-end technology development, ergonomic research and professional sports shoes design, development and testing.

The Lining brand takes "everything is possible" as the brand slogan, to become the world's leading sporting goods Brand Company as the development goal, truly represents China's professional sports brand, and is also a symbol of the development of China's sporting goods industry into a new stage.

Recently, the controversy about the status of Lining and Anta has occurred frequently, but there are some core strengths in the comprehensive evaluation of Lining's brand competitiveness, which Anta can hardly surpass at present.

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Brand review: the first store in the United States was held in 1995.

It is committed to creating a young and vigorous leading brand, fashionable products and popular prices. Aiming at the young people aged 16 and ~25 who are active and fashionable, they advocate the brand image of youthful vigor and personality and fashion, and bring the lively and fashionable clothes to the consumers. The essence of their brand is not to take the unusual road.

At present, the opinions of mus and bang are endless, the electricity supplier is unfavourable, the inventory pressure and so on, but the United States has insisted on "making clothes", which is a strong support for its vision of life experience for the global consumers.

Brand review: in 1994,

Since its inception, Anta has always adhered to the business principle of "setting up a business at ease, being a solid person and creating a hundred year brand". After years of development, sales performance has ranked the highest in the country.

Its product range covers clothing, shoes and accessories, and launched a series of children's sporting goods and fashion shoes products in 2008.

Anta has extensive marketing network in China, covering 31 provinces, municipalities and autonomous regions, including 1234 line cities. Currently, there are more than 8000 Anta brand franchise retail outlets.

Overseas, Anta products have entered 20 countries and regions in Eastern Europe, such as Serbia, Hungary, Singapore and Philippines in Southeast Asia, Kuwait in the Middle East, Paraguay and Peru in South America.

Only through unremitting creativity and innovation can the brand enter the road of sustainable development. Anta, as its name, generally develops the domestic and foreign markets at a steady pace.

Because of Anta, the dispute between Chinese sports and leisure kings has entered a stage of real strength.

Brand review: the Semir brand was founded in 1996. Since its foundation, it has adopted the virtual operation mode boldly, and has adopted the virtual production strategy of "borrowing chicken and laying eggs" skillfully. In the Pearl River Delta, the Yangtze River Delta two regions and Shandong, Hubei and other places, more than 160 professional manufacturers with strong production capacity, strong technical force and excellent product quality have been integrated, and the combination of strong and strong orders has been implemented. Through the vertical integration of the apparel industry chain, a rapid reaction supply chain system has been established to form the development pattern of "big logistics and big management".

Semir founded and developed the management thought of "the river is full of water and the river". It insists that terminal is the best brand communication channel, and has launched a series of win-win and win-win market development policies, which has greatly encouraged the enthusiasm of franchisees and the sales market has expanded rapidly.

At present, Semir has sold more than 5000 outlets all over the country.

Semir clothing has two main lines of vitality and fashion, nearly 1000 styles.

Always stand on the cutting edge of young people, and focus on creating young, dynamic and fashionable brands.

In 2009, Semir recombed its brand positioning and encouraged slogans to encourage young people to express themselves and give play to their individuality, so that young people and brands could "tide" together.

Brand reviews:

The design style of "GXG" is a mixture of urban street holiday leisure style and urban business travel style. The product embodies freedom, innovation and casual fashion style combined with classic, eternal and mainstream style.

"GXG jeans" advocates a natural and refreshing and casual sense of elegance, but it is not naive. It highlights the healthy, easy and free life philosophy of modern urban youth.

GXG is committed to promoting the brand culture of fashion, popularity, elegance and fashion. It is committed to creating a new generation of fashion culture for the whole Chinese and Asian gentlemen.

In China, GXG expects to become "the first wave of Chinese men's clothing".

By the end of 2011, GXG entities had more than 1000 franchises, all over China's major cities.

In 2011, the total sales amounted to 1 billion 278 million yuan, and brand terminal sales (including agents part) exceeded 2 billion 600 million yuan.

GXG focuses on providing a more elegant, fashionable and fashionable clothing for the public, and is committed to providing better shopping environment and shopping experience for Chao men.

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Brand reviews:

As early as 1991, AI Dun Bao entered the mainland market with the concept of "men's simple good" dress and became unique in the mainland market.

With the international popular franchise marketing concept, aenenbow has established more than 20 provincial-level marketing centers in the mainland market and more than 1000 franchised stores and shopping malls in major cities across the country with a high level of shop flow and modern logistics distribution system.

As a British fashion lifestyle culture oriented brand, the fashion lifestyle is passed on to consumers, allowing consumers to listen to the connotation of modern life, thus leading to a new classic trend of leisure.

Brand review: YISHION was founded in 1997. It integrates design, purchase, production and sales to provide customers with high quality clothing.

Today, YISHION employs more than 20000 employees and has more than 3000 stores in China and around the world.

YISHION has 5 product lines to meet the needs of all kinds of customers in different market areas. It is divided into leisure wear series, sports series, S series, children's wear series and business series.

In addition to basic clothing, all the series also provide the latest fashion trend. Customers can match their costumes and personal styles according to their temperament.

In 2011, in order to rebrand the brand image and keep closer to young consumers, YISHION launched the traditional industry's "fashion sharing" integrated marketing tackling key with the latest AR online fitting technology as the springboard. YISHION invested in the AR clothing fitting equipment in 21 brand shops in 14 cities nationwide, and also built a small online fitting website, combining offline and online, creating a new mode of user interaction with users.

YISHION's brand style is closely related to fashion, competition, simplicity and atmosphere. It gradually integrates fashion, vitality and freedom into design, and gradually becomes the younger representative of Chinese fashion city style.

Brand reviews:

The product and image were established at the beginning of the age of 18 year old young people aged ~35.

Its free, simple and casual style of products is unique in the increasingly serious fashion casual clothing market. The product selects cotton, linen and other natural fabrics, absorbs the basic colors of natural world, combines simple style design and natural water mill technology, hoping to leave a higher degree of recognition for consumers.

After years of precipitation and brand building, Kama launched the first brand advertisement early this year, and put forward the core value of the brand which is highly differentiated from other clothing brands -- "self determination".

In recent years, because of the "fast fashion" of ZARA and H&M's high street brand in China, which makes consumers crazy, let Chinese entrepreneurs think that this field should be their best.

So we see Kama, it is no longer a simple concept of fast fashion, but a new taste of the representative.