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Brand Children'S Wear To Franchise Store Differentiation Management Concept

2012/4/6 11:46:00 35

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The franchisee should do a good job in the store, capital investment, shop location, image design, decoration and other hardware is essential. If we want to enhance the playing space of the children's clothing store, the realization of the brand "differentiated marketing" concept is more critical.

As a terminal form of children's wear brand extension, brand children's wear has become a market trend.

First, create a comfortable shopping environment.

Children's wear shop is

Brand of children's wear

The window of display of strength of manufacturers, especially in some details, provides consumers with a sense of identity and a desire to purchase.

If there are seasonal posters in the store, brand magazines will be put on the shelves, which will highlight some production processes that enhance product characteristics, and can also be used to shoot the promotional videos of the brand, such as the patented technology and brand honor of the brand, in the store TV, and also to make models. They are both beautiful and easy to understand, so that consumers can directly feel the care, care and patience of the brand manufacturers, and enhance the consumers' direct impression of the brand.

Second, highlight the value of exclusive store products.

Many consumers in order to make their clothes are "genuine", I hope to go directly to the brand manufacturers to get goods, rather than children's clothing to join the store to buy.

In order to cater to the psychology of consumers, brand children's clothing stores need to show "authentic taste", highlighting the authenticity and value of store products.

From staff

clothing

At the beginning, employees had better wear uniform uniforms with brand publicity, wear badges with brand names of children's clothing manufacturers, and all office documents and supplies were marked with brand Logo to show that they were directly taken from the brand manufacturers.

Furthermore, enhance service awareness.

Excellent service attitude is the best way to build brand reputation.

Employees of general brand chain stores will be trained by a series of related services, and even some of them will hire high professional lecturers for training.

As a staff member of children's clothing store, we must know that bundling service with our job is effective and efficient, so we must also strengthen our sense of service.

Stores can also implement performance incentive policies to enable employees to pay attention to their service attitude and consciousness.

Finally, integrate favorable resources.

Another famous brand, and then a senior store will have it.

Marketing

Limited ability, at this time, children's clothing franchised stores may fully integrate the surrounding favorable resources, cooperate with some schools, children's palace, and expand the influence of exclusive stores.

You can also find some brands that already have stable market in the local area to make joint promotions and sell them in the form of packages, so as to achieve the establishment and promotion of brand awareness in the corresponding market.