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Analysis Of Clothing Store Management Skills

2012/4/2 15:08:00 13

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cost

When buying, friends look at one.

clothing

The wholesale price of the unit price is 60 yuan, and it is preparing for the paction. An acquaintance told us that the wholesale price of the clothing was 50 yuan in some place. After running for 40 minutes, the friend bought a batch of 50 yuan of this style of clothes, exhausted the toll and fare, and saved a few yuan for each piece of clothing.

In this industry, shoppers usually increase their price by about 50% for each item of clothing.

If the price is 60 yuan per unit purchase, each friend will sell 90 yuan, gross profit is 30 yuan; if the purchase price is 50 yuan, then each piece of clothing can be sold for 75 yuan, gross profit is 25 yuan, and the profit of 5 yuan is reduced, but this has become the advantage of a friend.

Location

The proportion of the clothes in the shop is very interesting. It is suitable for young girls to have about 35% of their personal clothing. Most of the rest are suitable for young women and for middle-aged women.

The clothing store next door has a distinct personality and clear positioning, but the number of customers is not as good as that of friends.

Pure personality clothing, the general positioning is relatively dead, it is only for a certain group of people, assuming that the group accounted for 25% of the total population actually purchased, that means that it will lose another 75% of the customers, and the 25% group may be shunted by other stores, so the turnover is smaller.

If the store is all suitable for women of all ages, then they will lose the personality of the shop. Without the target group, they are likely to be diverted by other prominent shops, and the beard eyebrows will be caught, but nothing will be caught.

25% of the personal costumes and 75% of the common clothing ensure that the patronage rates of young women and women of all ages are guaranteed. And because of the existence of young women, many 30 year old women will follow suit to buy or personas or public clothing.

And the guarantee of these passenger flows is the premise of volume.

Find the source

supplier

A similar dress appeared in two different wholesale clothing markets, and the wholesale price was almost doubled.

Why is this? Now the clothing market is getting a good copy of each other, because the production of this garment manufacturer is definitely the cheapest, and other wholesalers may restock, and then wholesale, or even after several rounds of wholesale, the price will definitely rise.

In this regard, the price of clothing store determines whether your storefront is competitive, one-time purchase is too small, and the cost of single item can not be very low. This is the market rule. Only a large number of one-time procurement, and the establishment of long-term procurement cooperation customers can have lower market purchase price, sometimes clothing store only a few dollars, the impact on retail is also very large.

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Illusion pricing

There is a garment, the price of the rope is priced at 180 yuan, and a kind of cordless clothing is introduced, which is priced at 179 yuan, for a moment, because the consumer is sometimes much less sensitive to the weight than the price.

Careful calculation will show that the price of the two units is almost the same, and the latter is slightly higher.

Psychological pricing strategy

In view of the consumer's psychology of consumption, many foreign supermarkets like to leave a small tail on the price when they formulate the price. In the commodities they sell, the tail number is only about 15% of the total number, and the final price of the commodity price of about 85% is non integer, and the odd number is the main factor in the price tail.

A commodity priced at 99 yuan, people will feel cheaper than 100 yuan, priced 101 yuan, people will feel too expensive, compared with 99 yuan price seems to have gone up a step.

The use of psychological pricing strategy will give people the impression that store prices are very low on the whole so as to attract and retain customers.

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Promotion

Promotion is often the most direct and effective way to improve performance, especially when it seems to be booming and consumption is declining.