Shop Owners Are Not Young, Shopkeepers Can Not Afford To Hurt Them.

Online stores are facing three difficulties.

Investment is high and comparable to physical stores.

"Deposit 50 thousand, 5000 yuan a month."

Ms. Deng, 28 years old, had no job since she got married two years ago, and opened a shop a year and a half ago in a shopping mall.

"Free area traffic is very few, Internet users can't find this shop at all."

She said that the third party trading platform would distribute most of the traffic to the charging area.

And the higher the monthly rent, the more prominent the store is, and of course, the click rate will increase sharply.

Taking Ms. Deng's monthly rent of 5000 yuan as an example, her click rate is close to 100 per day, but less than 10 hits are effective.

Therefore, some of the relatively strong shopkeepers will increase their investment in shops, and some of them will be able to invest in stores.

There is no bottom line.

Sell at a website

In addition, some businesses also spend money on sending goods and outsourcing services.

"In the competition, business costs have gone up step by step, but businesses are desperately pressing prices down."

Ms. Xu felt very helpless. She saw the same products, she knew the price of each other's purchase, but in the network environment, some businesses in order to win more clicks and repeat customers, "there is no bottom line to bargain."

Not only that, the third party trading platform starts to engage in activities every festival.

"During the activity, not only the goods are discounted, but also the shipping cost."

Low profit shopkeepers like Ms. Xu will almost always lose money if they take part in activities. If they do not participate, the sales volume will only be supported by old customers.

The continuous increase in freight rates has a great impact on business.

Just last month, the eight ministries and commissions of the NDRC, the Ministry of finance, the Ministry of Commerce, the State Administration of Taxation and the General Administration of industry and Commerce jointly issued the notice on promoting the healthy and rapid development of e-commerce. It was mentioned that the application of network (Electronic) invoices will be launched in 22 provinces and municipalities such as Beijing, Shanghai and Chongqing.

It is understood that Dangdang and Jingdong mall are being implemented, but yesterday's Taobao owners said they had not yet received the notice that they had to issue electronic invoices for the time being.

A Lee shop owner said that the increase in freight rates is a difficult problem, although this part of the money is from customers, but no doubt increased the investment of consumers.

"The freight of large goods is very expensive, for example, buy a bookcase, shoe cabinet, a total of four hundred or five hundred yuan, but the freight will be tens of hundreds of yuan."

Mr. Li told me that even ordinary goods, in 2009, were only 4 yuan, 5 yuan and 10 yuan, but most of them were 12 yuan and 15 yuan.

If the customer purchases only 25 yuan, plus the express fee of 40 yuan, "willing to walk around customers will feel better to go shopping at the physical store."

Monthly sales of forty thousand or fifty thousand, but lose money every month.

In the interview, some unexpected news to reporters is that Wang Lian, a bedding owner in the 6 main stores in the main city, said, "doing online shops for over a year seems to have forty thousand or fifty thousand sales per month, but it loses every month."

She said with some reluctantly that she would have gone out of business if it hadn't been for the support of the physical store.

Wang Lian said, in a shopping website, our city made four pieces of textiles on the bed, and two have been withdrawn for a year.

Wang Lian calculated the accounts: there were 3 fixed employees in the online shop, namely, 1 shipper, 1 network attendants, 1 finance, and 10 thousand yuan in salary.

The third party trading platform has a monthly rent of 6000 yuan, a monthly promotion fee of several thousand yuan, and a few thousand yuan for office and warehouse rents.

The average monthly sales of the network is forty thousand or fifty thousand, less than twenty thousand of the profits.

She said that the reason for losing is that we should continue to do so because we value the market of the Internet.

In her view, when the local stores are becoming saturated, they must continue to operate as long as they lose a lot.

Products with distinctive prices must have a bottom line.

"It is very difficult indeed. We also rely on hard support.

Mr. Lu, deputy general manager of a trading company, said that the annual sales volume of the company has exceeded 7 million yuan last year.

Although compared with the physical store, there is a big difference, but it has always been on the right track, and the profit of network marketing is considerable.

Mr. Lu and the industry around him estimate that the proportion of online shops that live well is probably less than 15%.

In his view, it is best to do well in these three points:

1. make your own characteristics.

"If the product is not a well-known brand, we must make our own characteristics. If we are clothes, we should focus on one category," he said.

Compared with physical stores, online stores have more competitors from all over the country.

Therefore, it is particularly important to make the concept of characteristic.

His experience is that once the characteristics are enough, repeat customers will introduce repeat customers.

2. leave a bottom line for yourself.

"Low price is the initial competitive advantage of online stores, but when everyone is low, you must leave a bottom line for yourself.

"Mr. Lu said that when customers shop, they often compare the products of many online stores. Many businesses have repeatedly lowered their prices in order to take advantage.

In his view, this is an unsustainable way of coping.

He suggested that the price should not be too high, and the price should not be too low.

Mr. Lu said that their products are not only a way of selling on the Internet, but also the sales of products.

He suggested that under conditions permit, shop owners should not stick to a tree and try it in many ways.

If the shop is difficult to do, consider applying for micro businesses.

"After the number of stores reaches a certain scale, the third party trading platform fees are unavoidable, which is a kind of market behavior.

Chen Hong, deputy director of the electronic commerce regulatory office of the city commerce and Industry Bureau, said that such behavior is not illegal.

For the third party platform, it is a marketing strategy.

As long as the other party has no false propaganda, there will be no problem in the charging process without involving other illegal activities.

Chen Hong said that if the price of the third party platform was too high to affect the normal operation of the shopkeeper, it would only mean that it was a failed market behavior.

At present, our city is vigorously supporting the development of micro enterprises. If online shops are pformed into micro enterprises, can they also enjoy relevant support?

"If more than 6 people can be employed, and we can prove that we are in business, we will support it.

Nie Gang, director of the supervision and Management Department of micro enterprise development of the Municipal Industrial and commercial bureau, said that if the shopkeeper belonged to the nine group of people supported by the government, and there were certain entities, he would enjoy the same support policy with the entity micro enterprises.