CHIC2012: Crossing The Difficult &Nbsp; Dating The Future

The twentieth China International in March 16th

This year

Activities during the CHIC show are brilliant.

The annual CHIC has become a grand gathering of the garment industry. All kinds of activities are competing with the platform of CHIC. At the same time, the clothing industry is bustling and bustling, so that the industry can feel full in just three or four days.

In March 26, 2012, with the grand opening of the twentieth China International Clothing and fashion fair, "2012 China fashion conference" will also be held in the exhibition hall of the Beijing International Exhibition Center (new pavilion) and the Beijing air Crowne Plaza Hotel.

Take the CHIC ride.

Chen Dapeng said at the media conference that the annual CHIC exhibition is the weathervane of the clothing industry, which indicates the direction of the development of the industry and the development trend of the industry. In the face of the changing international environment this year, CHIC is also changing quietly.

At present, the European sovereign debt crisis continues to escalate, the long-term sovereign credit rating of the United States has been downgraded, and Japan's GDP has also seen negative growth, which has led to a high unemployment rate in developed countries and a decline in private demand. The growth rate of emerging markets and developing countries has also begun to fall. At the same time, commodity prices are at a high level and the global inflationary pressure is still relatively large.

The global economic recovery slowed down in 2012, and downside risks increased.

Facing the complex and changeable international economic environment, the Chinese market has become the most important market for many international brands.

CHIC2012 overseas exhibition area has attracted more than 400 brands from 20 countries and regions, and they have been ploughing the Chinese market with CHIC as platform.

In the future, the international competition of "doorstep" will be intensified day by day.

And the Preview in CHINA2012 (Korean fashion show), which will take the CHIC ride, will be held in from March 26th to 29th at the China International Exhibition Center in Beijing (New Museum) and the twentieth China International Clothing Fair (CHIC2012).

The "Preview in CHINA2012" organized by the Federation of Korean fiber industry has attracted 166 excellent booths from 76 excellent clothing enterprises in South Korea on the theme of "Unique Korea".

Through the CHIC platform, it will spread the unique creativity and manual technology of Korean garment enterprises to enhance the global competitiveness of Korean culture.

In 2011, "PreviewinCHINA" has brought good results: the "Jolie&Deen" brand has signed more than 50 franchise contracts; the "LeQueen" brand has actually increased sales by US $1 million 500 thousand; the "At-Mue" brand has gathered a lot of popularity in the middle price sweater series with its strong sense of design.

These enterprises are actively catering to the trend of the Chinese market and hope to expand their share in the Chinese market through this exhibition.

In 2012, a number of Korean brands that were well developed and ready to enter the international market and the top brands of Korean brands were added to the exhibition.

In addition, the shopping mall "Doota", which is actively developing the global marketing strategy, will also take the brand in the shopping center to form a "common Pavilion".

The 8 independent brands of "Senorita", "Soho" and "Blooming" will be displayed in the center of the recently popular romantic romantic products. Other brands will show their charm in the form of BRAND MULTISHOP.

In addition, in March 27th, the four air show "Preview in CHINA2012Korea Brand Fashion Show" will be held at the air opening Hall of the Crowne Plaza Hotel in Beijing. It will cross the international market and bring the audience to the forefront of Korean fashion.

On the afternoon of the same day, an exchange meeting with local buyers will be held at the Regency bay hotel hall in Beijing, which will provide opportunities for expansion businesses and business negotiations for all exhibiting companies.

Jin Dongxiu, vice president of Korean Fiber Industry Association, said that this year's 20 year old CHIC and "Preview in CHINA" were held at the same time, and highly anticipated the exhibitors. We hope that enterprises can make full use of many kinds of publicity and business platform to get the results of exhibiting companies full of satisfaction.

CHIC and the clothing industry experience the wind and rain.

Historical experience tells us that it is not so simple to change from quantitative change to qualitative change. The pformation and upgrading of enterprises is not an overnight effort.

Playing chess and playing chess, good people seeking potential, bad people seeking sons, eager to succeed, will lose the general trend.

In 2012, China's clothing brand has gone through twenty years of gold development.

Standing in the new historical juncture, the Chinese garment enterprises growing up under the rapid growth of the customary economy have an urgent need to recognize the direction of the past brand development in the stage of slow international economic growth, changes in consumption mentality and consumption structure, and changes in the international industrial structure.

The whole industry urgently needs to settle down, return to the essence of the brand to explore the direction problems, and re-examine the four in one brand value system of "quality, innovation, rapid response and social responsibility".

Of course, on the road of pformation and upgrading, we need not only a large number of enterprises with strategic vision, modern management level, implementation of pnational resource allocation, efforts to promote brand building and pformation of traditional industries with advanced technology.

Similarly, a large number of small and medium-sized enterprises with strong R & D capability and high production efficiency are needed.

It not only needs national brand, but also needs regional brand, needs access brand and manufacturer brand.

The "China clothing brand annual award" takes into consideration brand strength from the brand market status, brand development potential and development prospects, and makes a comprehensive "physical examination" for enterprises. "China clothing forum" invites experts, scholars and entrepreneurs at home and abroad to discuss in depth the essence of thinking and value about fashion, brand and market, to locate the Chinese coordinates in the world fashion pattern, to find the direction of growth and world value of Chinese clothing, and to explore the endogenous driving force of clothing brand's "crossing". At the same time, with the increasing popularity and influence of CHIC, a large number of international brands and international design institutions and service organizations are actively involved. They not only bring the overseas garment industry landscape, but also bring advanced technology and ideas. CHIC will integrate the relevant resources of the industry chain needed by brand development to provide high quality "equipment" for enterprises to "cross".

These provide a good platform and opportunity for domestic brands to integrate international resources, implement the strategy of internationalization and globalization and "cross" borders.

2012 is the key year for the implementation of the 12th Five-Year plan. It is also a landmark watershed for the development of China's garment industry. The industry has entered a new era of pformation and upgrading.

However, there are many bottlenecks in the process of industry upgrading, which is bound to have more confusion on the CHIC2012, more mysteries to be solved, more resources to be integrated, more thoughts to be collided, more changes to take place, more strategies to be implemented, more dreams to be realized, and more bottlenecks to be "crossed".