China (Shenzhen) International Brand Clothing And Apparel Fair Will Be Held Soon.

Under the background of vigorously promoting the pformation and upgrading of enterprises in China, China

Breakthrough: concept innovation leads brand promotion

Based on the international perspective, we should highlight the characteristics of brand value dissemination, trend publishing and international exchanges, and further deepen the influence of clothing brands in the domestic and international arena. The Shenzhen clothing trade fair is no longer a single trading platform. It will strive to become the most forward-looking information brand, business opportunity, exchange and sharing fashion brand in the fashion industry, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

More than 1000 outstanding brands and tens of thousands of professional spectators gathered in the region. Masphil, Nelson, Nelson, oboiranu, AI Tai AI, and monsoon, Lang Dai, "Ming", Napaga, Ji Xiang Zai, Jesse, DGVI, Kavin, Mondi Al, Ya Yun, Bo Rou, Hua Si, Meng Yi, Tai Ma, Ba Li Jin, Li Qi, JOJO, Karl Denton, von sinno, Long Hao, EIN, kaddiel, Shen Dong Hao, Beloan, AUM, Bafield, metaphysics, annotation, Wei Wei Wei, San pin, and many other famous brands will appear in this trade fair. The exhibition area will expand to nearly 80 thousand square meters, 6 exhibition halls, more than ten sub exhibition areas, and more than 3300 booths will attract dozens of countries.

In addition, designers and brands from France, Britain, Italy, Japan, Korea and other countries will continue to appear at the current trade fair.

At that time, many fashion brands from home and abroad will be dancing together to create an international fashion festival.

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In addition, the fair will also try a series of cross-border cooperation, will open up the theme of fashion art gallery, cultural museum, and integrate creativity into professional exhibitions. Through painting, installation, sculpture and other art forms, brand culture and fashion concepts are closely linked together, and gradually form the Shenzhen fashion fair to become the most fashionable experience, the most advanced and trend leading, the most creative and cross border inspiration platform.

Breakthrough: internationalization of original design power

Rooted in the long and profound cultural heritage, innovative expression forms, highlighting the internationalization of original design is the trend of fashion show this year. This year's fashion show (Hall 5), the organizers invited British Fashion Week famous director planning guidance, in the design of the integration of international fashion elements, regardless of creativity, form, layout will be refreshing, will bring an incomparable new experience to the audience.

Many brands such as EIN, Bohemia, comme 'Lun, and outstanding designers both at home and abroad will pour out the colorful melody and charm of original design power on the top stage of fashion.

The big wave cup Chinese women's costume design competition is the highlight of this year's trade fair. The design competition focusing on "intensive and Oriental" is advocating an original design rooted in Chinese culture. It advocates advocating the atmosphere of original design, forming a unique designer group, and forming a group of brand value gathering places with high cultural value. Only the Chinese original design with the root of local culture can truly have its own place in the world.

This competition will promote originality and original design from the perspective of design and creativity, and encourage participants to show their unique perspective and design concept as much as possible, focus on the fashionable use of Oriental design elements, display works that conform to Oriental women's style and lead the world's fashion trend, so as to continuously improve the core innovation ability of enterprises, and promote the pformation of the garment industry from traditional dominant industries to fashion and creative industries.

In addition, in the context of the country's vigorous development of the cultural industry, the organizers also strengthened cooperation with Shenzhen and district government departments, and launched colorful fashion culture activities such as "Luohu Fashion Night", costumes culture festival and creative design competition during the trade fair, so as to continue to promote Shenzhen's strategy of "fashion and creative capital" with international influence.

Breakthrough: innovating service value system

In pursuit of professionalism, practicality and high-end, strengthening the function of serving the clothing brand is the value orientation of this forum.

This forum is more pragmatic. It attaches great importance to the practical guiding role and operability of the theory industry, and pays attention to the insights and comments on the development trend of the industry, which will have a certain impact and benefit on the participating brands.

At present, "Ming" and Lang Dai have been named the core activities of the trade fair, China's department store and Clothing Brand Summit Forum and the China excellent clothing agency conference.

In addition, the main committee will also jointly fashion brands and professional institutions, hold international lectures on international trends based on international exchanges, 2012 China Japan Korea garment industry development forum, China International Women's wear forum, fashion design salon and other professional exchange activities, and carry out constructive analysis and Discussion on the hot spots and problems in China's clothing industry. Its professionalism and authority will make the exhibition enhance the professional standards of the exhibition while giving consideration to fashion.

In addition to continuing to strengthen cooperation with foreign upstream and downstream industry chains and inviting foreign buyers and exhibitors to participate in the exhibition, the exhibition will also continue to innovate supporting services to meet different needs of customers at home and abroad. For example, the establishment of a "business consultation desk" at the scene will provide a more opportunity for exhibitors.

The business function is the most important function of the professional exhibition. The organizers also build the online trading platform of the exhibitors and buyers, 365 days no break exhibition service (SZIC online trading platform), provide the exhibitors and buyers with the following value-added services, bring unlimited business opportunities anytime and anywhere, launch the exhibition electronic Express news (E-newsletter) before the exhibition, and quickly pmit the dynamic and exhibitor information of the rendezvous.

In addition to introducing the latest exhibition information and activities, each phase of the electronic bulletin highlights the brand image and website links of the latest exhibitors, and the electronic bulletin service is delivered to the buyers in the form of electronic publications.

The purpose is to improve customer satisfaction through meticulous and thoughtful and pragmatic services, so as to achieve an important purpose of increasing the value of innovation and exhibition services.

After 12 years of all-around development and rapid development, Shenzhen Trade Fair has been interacting with the international apparel and apparel industry to attract the attention of the international fashion industry to the Chinese market.