Successful Businesswoman In Shenyang Five Love Fashion Market

Half a month for rent shops lost 60 thousand yuan.

In 2005, Li Xue was also a waitress in a clothing market in the five love market. In this market, the waiter, besides selling, was also a model. He wanted to wear the latest fashion and the most selling clothes in the market for a demonstration.

Li Xue said: "at that time, the wages were settled by the day, ranging from 50 yuan to 70 yuan per day, and the boss would add ten or twenty yuan when he met a good day. The mobility of the waiter in the market was very large, but there was no shortage of waiters.

When a waiter works for a year, it is easy for the boss to earn money, and he also thinks about his own work.

Say dry, Li Xue talked about the next 4 square meters of small stalls, the lease period is half a month, the daily rent of 700 yuan.

Then, quickly arrived in Haicheng for more than 8 million yuan of goods.

"Basically it is all family property, the lease is only half a month, and it can only be pported to the South instead of the goods in the south."

She said.

In order to create a hot atmosphere for his stalls, Li Xue employed two waitresses, specially hired 5 clothes jackets, and two large batches of clothes to go in and out of the stalls.

The move did confuse some foreign customers, but the boom business lasted only four or five days, and the remaining ten days were difficult.

The 15 day of the lease came, and Li Xue was forced to sell his own surplus.

Li Xue said, "after calculating the goods, I figured it out. In half a month, I lost a total of more than 60 thousand yuan. I thought I would make a small business and be my own boss."

Reverse thinking one week to recover losses

The first time when the boss failed, Li Xue took the remaining 20 thousand yuan in his hands and fell into the bottom of his life.

Obviously, these 20 thousand variables are powerless to support their re establishment.

Li Xue in the market to find a waiter's work, monthly income of 2000 yuan, the days are not depressed, but the loss of more than 60 thousand yuan of pain from time to time jumped out, so that she can not stop.

A year later, Li Xue planned to start all over again.

Li Xue said, "since I lost a lot of guns at that time, why don't I pick up another gun?

Such opportunities will happen in the market. I will rent a 7 day stall with a price of more than 70 thousand yuan under 20 thousand yuan, and sell it at a price of 20% less than others.

Because of the low wholesale price, Li Xue's low price stock quickly came into play, and only a small amount of clothing was left when the 7 day stalls expired, and basically recovered 60 thousand yuan of losses.

After a while, Li Xue sold the remaining goods in Wanliu Tang night market stall, though the goods were slow, but the profit rate was much higher than that in the five love market.

Li tasted specialized in the five love market to collect some merchants' "exit goods", sent them to some night markets in Shenyang and small cities in Jilin, and bought a whole quantity of retail outlets for a small shipment mode, earning her the first barrel of gold for about 150 thousand yuan.

Li Xue said: "although earned some small money, but the retail sales volume is slow, wasted more than a year's time. If we continue to wholesale in the five love market, the accumulation of wealth will be faster, of course, the risk is not low.

After some time, it has been entangled in the continued hard work alone or save worry for the job.

Shifting battlefields and finding new business opportunities

150 thousand yuan, which is very valuable for Li Xue.

Whether it is capital strength, or purchase channels and competition, let Li Xue realize that he can not spend more energy on clothing wholesale.

She once again returned to the position of the migrant worker, worked as a salesperson in a jewelry store, and studied handcrafts while selling goods.

"The experience of this work makes me an eye opener. If we say that a piece of clothing earned twenty or thirty yuan is not more than 50% profit is normal, then a jewelry with a cost of only one or two yuan can often ask for ten yuan or twenty yuan, and profits turn several times.

I decided to change this line. "

Li Xue said.

Li Xue found that the five love market did not have its own position to make jewelry. She contacted a good show and brought the accessories from the five love market, followed by a city in the exhibition fair.

"Low cost, good portability, and good sales. Every day, excluding the cost of the exhibition, you can often get a profit of 1000 yuan."

Of course, the exhibition is not every day.

Li Xue's life has become unusually pleasing. When the exhibition sells goods for a week, there are nearly 10000 yuan of income. During the exhibition gap, she will remain in the five love market as a waitress and earn 110 yuan a day.

"There are many people like me in the five love market. For some time, the boss is going to be a waiter for a period of time and how to be flexible."

Li Xue said.

Entrepreneurship review

1. making full use of the big market stalls can split short term lease conditions and short site rents, which will help early entrepreneurs to save investment costs and avoid the embarrassment of insufficient liquidity.

Although most shops and shops are difficult to rent, they can make efforts to negotiate with the lessor for "short hire".

2. early business is not greedy.

Some obscure small commodities or industries may hide high profit margins. Some projects with low investment and large profits may be around.

3., grasp the trend with advanced consciousness.

When traditional business models are bottlenecks or market competition is saturated, new business opportunities can be found in the emerging exhibition economy, flexible use and breakthroughs.

4., when faced with the problem of popularity at the beginning of their business, it is necessary to carry out self promotion "packaging", which is conducive to achieving the goal of selling products.