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International Shoe Spinning Helps Jinjiang Shoe Industry Develop

2012/4/16 17:42:00 8

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The sporting goods industry in Jinjiang has a large number of "national brand" enterprises such as Anta, XTEP, 361 degrees, Jordan and Xi De long. These brand enterprises have established 100 thousand sales outlets covering the whole country, effectively enhancing the brand connotation and brand effect, and sales have occupied half of the domestic sports leisure market.

The development of shoe industry in Jinjiang has promoted the development of shoe material market.

Take Chen Dai town as an example, Chen Dai shoe material market has now formed "one capital three streets".

Footwear industry development model

The sales range covers all aspects of footwear production. It can be said that the shoe assembly can be completed without Chen Dai.

According to incomplete statistics, there are more than 1600 merchants in the market of Chen Tai shoe industry, which has become one of the largest market of shoe material in East China.

It is understood that at present, China (Jinjiang) shoe city (commonly known as shoes city), there are 2162 stores, with an annual turnover of more than 20 billion yuan, but there are more than 4000 shoe materials merchants scattered in Chen Quan Road, Huguang Road, Chen Daiyi street, and Chen Dai two street......

The annual turnover amounted to 25 billion yuan.

"Shoe city" is only 200 mu, the site is small, can not meet the requirements of businesses, logistics, commerce, warehousing and other industries do not match, become a "bottleneck" that further restricts competitiveness.

According to statistics, at present, only 8000 mu of land can be used for industrial development in Chen Dai town.

"If these 8000 acres of land are used for several enterprises to expand their factories, they can only improve the production and living environment of a few enterprises, and can not help too much the upgrading of the whole industry.

The limited land resources should be fully utilized.

The responsible person said that building a high standard and high level professional market is imminent.

The situation is pressing, how should Jinjiang deal with it? Jinjiang has chosen such a way: actively adjusting the industrial structure and enhancing market competitiveness by building a new large shoe material market.

According to the introduction, after many visits, and experts and scholars have repeatedly demonstrated, prepared to build

International shoe spinning City

The control plan is more than 6500 mu, and the total investment is estimated at 8 billion yuan.

It is understood that the project will take the government led and absorb social capital (including strong listed companies, shoe materials companies) to participate in the development of the way, will be divided into two phases of construction, after completion, it is expected to achieve 100 billion yuan paction volume each year and bring 50 thousand jobs.

The shoe material market will be divided into 7 functional areas, including leather, cloth, machinery, chemical industry, hardware accessories and so on. At the same time, the exhibition center, economic and trade negotiation, electronic commerce and intelligent network will also be integrated into one.

It is learnt that the professional market, as a gathering place for sales, is an important carrier for pforming the products of "manufacturing capital" into profits, as well as a distributing center for all kinds of information, as well as an information hub for shoes industry.

At present, China Jinjiang International

Shoe spinning City

The project has already started the preliminary work, set up the project development and construction working group, and selected the Tianjin urban planning and Design Institute as the project planning and design unit, and promoted the project planning and planning work with high starting point, high standard and big hand.

At present, the project has initially been able to guide the regulatory depth, and will operate according to the "government led, market operation and enterprise management" ideas.

Regarding the international shoe spinning City this big item, the concerned aspect is not the head hot decision, but is the mature conclusion which after many surveys forms.

It can be said that the construction of the international shoe spinning City, Jinjiang has obvious advantages.

After more than 30 years of development, Jinjiang has become the largest manufacturing base for leisure sports shoes in the country. It has more than 3000 shoe industry enterprises, and produces hundreds of varieties of travel shoes, casual shoes, fashion shoes, mountaineering shoes and snow boots. The annual output of sports shoes is more than 700 million pairs, and the output of sports shoes occupies 40% of the whole country and 20% of the world.

The development of shoemaking industry has led to the development of related industries.

Here, there is the most perfect sports shoes industry chain in the world.

At present, there has been a good pattern for the production of shoes, shoes, shoes, leather, shoes, chemical industry and other enterprises to go hand in hand and develop in an interactive way, showing a coordinated production team with social division of labor and independent support. Among them, more than 1500 specialized manufacturers, including sole, vamp, leather and hardware products, have been engaged in supporting production of finished shoes. Shoes machinery products have occupied 80% market share of the footwear industry in the whole city. There are also a large number of supporting industries such as mold development, shoe design, management consultation, image planning, marketing promotion, export agents, etc., which provide specialized services for the production enterprises.

The development of shoemaking industry has also promoted the development of shoe material market.

All kinds of advantages have become the source of confidence in Chen Tai's construction of the international shoe spinning City.

The pformation and upgrading of the footwear industry in Jinjiang has also been advancing step by step with the rapid landing of the international shoe spinning City.