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Coco&Nbsp; Chanel: Chanel Brand Story

2012/4/16 21:16:00 29

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Chanel (Chanel) founder Coco Chanel (cocoa Chanel), formerly known as "Gabrielle Bonheur Chanel", was born in 1883 in Auvergne, France.

Miss Chanel (Chanel) died when her mother was 6 years old, and her father left her and four other brothers and sisters.

Since then, she has been brought up by her aunt, and has been studying Convent School at her childhood, where she learned some sewing skills.

When miss Chanel was 22 years old (1905), she became a singer in cafe and played the title "Coco", singing and singing in different cabaret and cafe.

In the singing career, Coco Chanel (cocoa Chanel) made two old customers and became their lovers. One was a British industrialist and the other was a wealthy officer.

Making Coco Chanel (cocoa Chanel) has the ability to set up its own store.

In 1910, Coco Chanel opened a ladies' hat shop in Paris.

Needlework

Skills, miss Chanel stitched out a hat that was simple and durable.

Miss Chanel, the two lovers, introduced many famous guests to her.

At that time, ladies were tired of fancy decorations, so the hat designed by Chanel was like a sweet spring to them.

In just a year, miss Chanel's business grew steadily, so Coco Chanel moved her store to the more fashionable Rue Cambon area, which is still the headquarters of Chanel.

Hat can never satisfy the ambition of Coco Chanel for fashion business, so she goes into the field of advanced clothing.

In 1914, Coco Chanel opened two fashion shops, and announced the birth of the "Chanel" which has far-reaching influence on fashion brands.

In the 20s, miss Chanel designed many innovative styles, such as knitting.

Sailor skirt

(tricot sailor dress), black mini skirt (little black dress), collar collar jacket, etc.

Moreover, Coco Chanel got inspiration from men's wear, adding a little more flavor to men's dress, and changed the fashionable fashion of women's clothing.

For example, the Blazer style is added to the "Chanel" women's wear series, and the bold "Chanel" women's trousers are launched.

Don't forget that women wear skirts only in 20s.

The series of Coco Chanel's creation has brought about a major revolution in modern fashion history.

Coco Chanel's unique view of fashion aesthetics and her rare talent make her a lot of poets, painters and intellectuals.

Among her friends are Picasso, an abstract painter, Picasso and Jean Cocteau, a French poet.

The age of miss Coco Chanel is the golden age of French fashion and art development.

In addition to fashion, Chanel also launched its famous Chanel No.5 perfume in 1922.

The Chanel No.5 perfume bottle is a square glass bottle with a very decorative art taste.

Chanel No.5 is the first bottle of perfume in the history of the designer, and the "double C" logo also made this bottle of perfume the most profitable product in Chanel history. It has lasted for a long time in Hengyuan's long corridor. So far, the official website of Chanel Chanel No.5 perfume is still the most important product.

The advertisement of Nicole Kidman as spokesperson for Chanel No.5 perfume is the classic of classics.

In the 30~40 era, when World War II broke out, Coco Chanel closed the shop and stayed away from Switzerland with the Nazi officers who loved each other.

In 1954, when she returned to France, Chanel returned to power, and miss Chanel quickly captured many Paris ladies with her simple and natural style.

Tweed coat

Bell-bottoms

And so on are all works of Coco Chanel during the postwar era.

The Chanel brand has become the most glorious piece in the history of French fashion.

The design of Chanel has always been simple and noble. It is comfortable and natural to use Tartan grid or North European geometric printing or tweed.

After the death of Coco Chanel in 1971, the famous German designer Karl Lage Karl (Lagerfeld) became the soul of the Chanel brand.

Since 1983, Karl Lagerfeld has been the chief designer of Chanel, pushing Lagerfeld's fashion to another peak.

Another interesting place to mention is that the Chanel brand has been established for nearly 90 years, and has never made a man's clothing until the autumn and winter series of 2005/2006 has made several men's clothing market.