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China Garment Brand And Shopping Center Channel Cooperation Forum Was Held In Shenzhen

2012/4/17 9:47:00 10

Forum Clothing Brand Clothing And Accessories

Only with platform can we have more understanding.

In the face of mushrooming shopping centres all over the country, local

clothing

How can the brand identify the sales channel and enhance the brand positioning? How should the shopping center choose the clothing brand that suits itself when the big international brands enter China and the local clothing brand suddenly rises? The clothing brand has the confusion of the clothing brand, and the shopping center has the shopping center problem, but both sides lack a platform to face the conversation and solve the problem.

This forum is an effective dialogue platform built by Shang Liu media for the clothing brand and the key shopping center of the first tier cities in China. It provides more opportunities for communication, dialogue, presentation and cooperation for the two.

Xia Guoxin, chairman of Shenzhen's famous women's wear singer, made a keynote speech on behalf of the clothing brand. He openly expressed to the shopping center the appeal of the clothing and clothing brand to the retail channel; and Mrs. Zheng Yi from Libai square in Guangzhou and Mr. Zheng Yi from Huarun commercial real estate described the boutique development route of the high-end commercial and elegant art that the shopping center insisted on, and extended an olive branch to the clothing brand, and explored the necessity of the coordinated development of the clothing brand and the shopping center.

From the media perspective, Shang Chai media CEO Chai Ya gives the clothing brand to express its professional opinions accurately to the shopping center.

The brilliant speeches of these professionals gave real questions to their respective fields and received enthusiastic applause from the audience.

The forum is also specially designed for

Shenzhen

The local clothing brand has been held.

clothing

Eve's international fashion (Asia) Limited and Shenzhen Di Sai Garments Co., Ltd. introduced and displayed their own brands to more than 200 shopping centers.

Such a promotion will provide a stage for Shenzhen's clothing brand to show itself and promote the popularity of Shenzhen's clothing brand and expand its sales channels.

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You asked me to answer the shopping center dialogue clothing brand.

How do apparel brands successfully pfer from department stores to shopping centers? How should we calculate the cost and opportunity of opening stores in shopping centers? As a comprehensive consumption and leisure place, how much proportion of clothing and clothing should be included in the shopping center? Clothing clothing brands are positioned, shopping centers are positioned, and how to coordinate their positioning? This is the most direct and realistic problem facing the clothing and clothing brands and shopping centers.

The forum created an opportunity to communicate directly and directly to both sides.

Yang Fan, general manager of Shenzhen City auspicious Garments Co., Ltd., Xia Guoxin, chairman of Shenzhen Song Si garments Industrial Co., Ltd., represented Xia Guoxin's clothing and clothing brand, and talked to Yu Guanghua, the managing director of Shenzhen coastal Commercial Management Co., Ltd., Shenzhen square Jin Guanghua, general manager Zhao Yong and other shopping center representatives. The representatives of both sides held an in-depth and heated discussion on the above issues.

On both sides of the table, both sides threw out brilliant views and carried out intense dialogue and collisions, which aroused heated discussions on the stage. There was a burst of laughter and loud applause at the forum.

Through direct dialogues, clothing and apparel brands are more clear and clear about their choices in the face of diversification of retail channels and new choices. Shopping centers also understand and understand the positioning and demand of more local clothing and apparel brands on this platform, laying the foundation for future cooperation.

In this way, in-depth and effective dialogue will help the two to get more information and achieve wider and deeper cooperation.

The four hours of the forum were wonderful, warm and practical, but the effect of the forum was far from over.

Forum allows Shenzhen clothing brand and

Shopping Mall

A deeper level of communication will provide more marketing channels for clothing brands, let shopping centres better understand Shenzhen's clothing brands, and lay the foundation for a broader and deeper cooperation between the two sides.

Everything is like Chai Ya's CEO Chai ya: "we build a platform for the local clothing brands to have an equal dialogue with the shopping center, so that the large shopping centers of the first tier cities in China will have a better understanding of Shenzhen's clothing brand, and let the Shenzhen clothing brand get the best opportunity to maintain and expand the channels.

So this is a grand gathering of communication, a grand gathering of cooperation and a win-win event.