AOKANG Shoe Industry Will Expand To 10000 Stores, And Increase The Development Of Women'S Shoes Market.

Recently, Zhejiang

Reporter: Excuse me, Mr. Wang, what are the specific plans for the company's sales network expansion in the next 3 years? What is the sales target? In addition, the company has obvious advantages for men's shoes at present, but women's shoes are still short boards. Will they expand the market of women's shoes with the opportunity of successful listing?

Wang Zhentao: Generally speaking, AOKANG international expects that in terms of revenue, the company will maintain sustained and steady growth in the next three years.

Specifically for men's shoes, at present, AOKANG, Kanglong, Firebird three brands have 4000 stores, the next three to five years plan to expand to 10000, continue to expand in the men's shoes market share.

As for women's shoes, the market share in shopping mall channels has not yet reached the top 10. The company will make great efforts to enhance the brand of the company through the listing, expand the shopping mall channels, and strive to make the company's brand.

Reporter: compared with the same industry, the gross profit margin of the company does not seem to be high. How can Future Ltd further improve its gross profit margin?

Wang Zhentao: Yes, compared with peers, the gross profit margin of 30% of the company's sales in the past three years is indeed not high. First, the sales rate of the company is mainly based on franchised stores, and the gross margin of agency sales is lower than that of the direct ones. With the raising of funds in place and investment, the company's Direct stores will increase. This IPO investment project will build 348 direct terminal terminals, which can increase the gross profit margin of the company. With the expansion of the brand influence, the gross margin of the company's sales will still have room for improvement. At the same time, the company is implementing the "double increase and double reduction" system to increase revenue, reduce costs and expenses, which will also increase the gross profit margin of the company's sales.

Three years later, AOKANG International's gross sales margin is expected to increase to around 40%.

Reporter: once investors have doubts about the qualification of the company as a "high-tech enterprise", can Wang explain what is going on? Does the company have an advantage over its peers in R & D?

Wang Zhentao: there have been media questioned the company's "high-tech enterprise" qualification, this is a misunderstanding.

AOKANG international is a company consisting of 18 legal entities. It has been identified as one of the high tech enterprises, one of which is AOKANG international, AOKANG international parent company. The company has undertaken most of the research and development work of AOKANG international, but its sales revenue is not large. It is true and fair that it is recognized as a high-tech enterprise.

Due to being identified as a "high-tech enterprise", AOKANG shares enjoyed only 2 million 200 thousand yuan in 2010, which is less than 1% of the total profits of the company. AOKANG shares will continue to declare high-tech enterprises.

The main source of AOKANG's international sales revenue, such as AOKANG sales company and other 17 companies, are not "high-tech enterprises".

In fact, AOKANG international attaches great importance to science and technology research, and already has a leading research team and platform in China.

The company's digital research and development base has 272 researchers at present. It has fully realized 3D design and 2D research.

And realized the speed of developing a new type of shoe board in 24 hours, while the traditional manual developing and playing board takes more than 7 days.

The company has a project to raise funds to invest in the research center.

Reporter: the company has expanded rapidly over the past three years, and there will be a high-speed expansion plan in the next three years.

Wang Zhentao: for AOKANG, talent is the core competitive advantage. AOKANG has pformed from operating products to managing talents. It can be said how fast the store manager is growing and how fast the store can expand.

Most of AOKANG international stores are trained by themselves. AOKANG university is the main base for training talents. Currently, there are more than 80 internal lecturers and more than 40 lecturers. In 2012, 10000 people were expected to enter AOKANG university training.

In addition, the company also launched the "515 shop manager plan", that is, to train 500 excellent shop managers, 100 gold medals and 50 strong store managers, and then 650 excellent shop managers can copy and lead other store managers to grow.

It can be said that the turnover rate of AOKANG's shopkeeper is one of the lowest among peers.