Italy Intertextile Spring Summer Exhibition Asks China'S Fabric Market

"I am very proud of the results of this exhibition."

As the top textile material exhibition in Italy, Mr. Silvio Albini, chairman of Milano Unica, said excitedly at the China international textile fabrics and accessories (Chun Xia) Fair at the end of 3, "we must seize market opportunities and face new market needs.

The exhibition proves that Italy's textile and textile enterprises have made full preparations to cope with the new challenges of the Chinese market.

In recent years, a number of Italy enterprises have been beheading for China.

Such as Barberis Canonico, Cerruti, Loro Piana, Reda, Zegna and a large number of textile manufacturers, in recent years, they have gained considerable market share through various channels in China.

In the world luxury report blue book released by the World Luxury Association, China's luxury goods market will reach US $14 billion 600 million in 2012, and China has become a key market for luxury brands.

The huge market space also ignited the enthusiasm of international enterprises to get rid of intermediate agents and directly enter China.

Known as the PV exhibition in France.

Many domestic companies are rushing to visit China and Italy every year. This year, Milano Unica chose to make a high-profile appearance at the 2012 China international textile fabric and accessories (Chun Xia) exposition.

Pathfinder China

Paolo Zegna, vice president of Italy Federation of industrialists, told the media during the exhibition that the cooperation between Milano Unica and Intertextile is the first time that Milano Unica has explored China. It is also the first time that this professional exhibition in the international fabric industry has come out of Italy.

"In the past, in the hearts of many textile practitioners in Italy, China is a great threat to our industrial development, rather than a potential opportunity.

But now, we are full of confidence in China.

I hope this cooperation can provide a reference for the global peers.

At the fabric exhibition, 95 exhibitors from Italy showed 2013 Italy spring and summer textile fabrics, many of which were top-notch enterprises such as Loro Piana and Zegna (Zegna).

It is reported that the unveiled special exhibition area is designed and displayed in accordance with the display style of Milano Unica held in Milan.

Obviously, the purpose of the Italians' visit to China is not limited to selling their fabrics. In the evening of the second night of the exhibition, in the supporting activities held at the China World Trade Center hotel in Beijing, the planners also displayed the lifestyle and food of Italy. Among them, the debut of Italy Opera shocked many Chinese audiences.

"There is a long history of cooperation between China and Italy on textile fabrics."

Xu Yingxin, executive vice president of the textile industry branch of China Council for the promotion of international trade, said: "from the end of 80s, I had dealings with Italy's textile fabrics.

From the perspective of society, technology, products, design and market, the spirit of innovation shown by Italy is moving and worth learning.

In Xu Yingxin's view, Milano Unica Exhibition for the first time in China, once again proved that Sino Italian cooperation on textile fabrics is inseparable, but also reflects the high openness of China's textile industry.

Market volume

Italy's ambassador to China, Yan Yan Qi, said at a press conference at Milano Unica's top textile exhibition in Italy, China is a very important market for many Italy enterprises.

"In 2011, the output value of Italy textile machinery industry increased by 9% from 2010, from 2 billion 400 million euros to 2 billion 600 million euros.

The export of Italy's textile machinery industry reached 2 billion 100 million euros, and Italy's exports to China accounted for 25% of its total exports.

Yan Yan Qi said that in recent years, some Italy enterprises have already started to move before China is ready to import high-quality products from Italy. Milano Unica exhibition landing Beijing exhibition is to build a good stage for Italy SMEs to enter China, and better tap the great potential of China's market.

In the first 10 months of 2011, the total output value of Italy's textile fabrics was 158 million euros, and its output value increased by 27.2% compared with the same period last year, and its export volume increased by 21.8%.

It is particularly important that Woollen Textiles account for 47.4% of the total exports to China, and 16.6% of them are coarse.

From the perspective of Italy enterprises in opening up the Chinese market, many well-known clothing brand enterprises in Italy have established monopoly stores or found marketing partners in China. Many high-end brand enterprises in Italy have expanded their development space, expanded their products and enhanced their profitability through investing in China.

Today, from all angles, China is a very important market for many Italy enterprises.

Together with China and Hongkong, China can be said to be the second largest sales market of Italy textiles, and the Chinese market still has great potential for growth.

However, this is a "changeable" market, which is complex, large in demand and rapid in development, and needs to have a comprehensive and professional understanding of it.

"Over the years, many exhibitors have relied on the professional advisory services of the Italy Foreign Trade Commission to enter the overseas market."

Silvio Albin said.

In recent years, Italy enterprises have been working with the Italy Foreign Trade Commission (ICE) as required.

As a specialized organization, ICE can provide exquisite design and image support for Italy exhibitors. This is also the reason why Milano Unica is moving eastward, and many Italy companies believe in their professional skills.

"We believe that this strategic cooperation will provide an efficient platform for the development of the industry worldwide," said Detlef Braun, executive director of Frankfurt Exhibition Limited. "Through the brilliant presentation of Italy's most famous textile fabric and accessories manufacturer at the China international textile fabrics and Accessories Expo, this cooperation will surely promote trade exchanges between the two countries."