2012 China International Silk Fair Held Its News Conference In Beijing.

As the 2012 China to be held in September

It is interesting to note that the coverage of exhibitors in this fair has been greatly expanded, and the degree of international cooperation has been enhanced. The exhibition will also highlight the effectiveness and brand.

Women's clothing enterprises in 15 cities and regions such as Japan, South Korea, Hongkong and Taiwan, as well as 15 provinces and municipalities in Guangdong, Jiangsu and Chongqing, and 11 cities and counties in Jiaxing and Tongxiang in Zhejiang province will be "re installed".

The achievements of industrial development, pformation and upgrading will also be exhibited, discussed and exchanged during the Expo.

Liang Jianhua, deputy secretary and deputy director of the Hangzhou Municipal Committee of letters and commissions, introduced the exhibition at the press conference. Through exhibition, performance, creativity and inheritance, the Expo will give participants a deep impression on the four themes of "silk, women's clothing, design and culture".

The competitiveness of clothing enterprises lies in brand, and the core of brand lies in the design.

Therefore, the exhibition organizers deliberately highlight the design elements to promote the perfect combination of the exhibition and the fashion creative industry.

The reporter has learned that in order to combine the needs of silk and women's clothing enterprises to increase their value, there will be many high quality costume design exhibitions during the exhibition, and the selection and evaluation activities of clothing designers will promote the docking and cooperation between designers and enterprises.

At the same time, we will carry out creative design of cross industry design, and introduce 8 designers from 6 countries and regions in Canada, the United States, Britain, Japan, Korea, Hongkong and Taiwan.

During the exhibition, the eighth "COCOON Cup" China International Women's wear designer Grand Prix and the eighth costume design and production skills competition are also very much looking forward to.

Deducing silk culture and displaying city brand will also become the unique charm of this exhibition itself.

This year's exhibition will focus on the close relationship between silk culture and the city of Hangzhou for thousands of years, as well as the silk feelings of Hangzhou people.

The exhibition organizer will work together with the 3 Chinese Silk Museum, the Hangzhou Silk Industry Association and the textile professional college to interpret the history, the present and the future of silk culture, and strive to demonstrate the reputation of Hangzhou's "Silk house" for thousands of years.

In addition, in the aspect of innovating the exhibition mode, the organizers also set up an exhibition platform for online silk and women's Wear Exhibition. The opening ceremony of the exhibition, the economic and trade docking conference and all kinds of release shows will be disseminated to the network in real time. At the same time, exhibitors will display products and booth information to the Internet, so as to synchronize the exhibition online and offline.

The power faction comes from the "thick house"

As a big textile city, Hangzhou has formed a relatively complete industrial system composed of cotton spinning, silk, manufacturing, printing and dyeing, home textile, and other related textile machinery, dyestuff and chemical industry, professional sales market, professional characteristic block, electronic commerce, Chuang Xinping, University and scientific research institutions after years of development.

In 2011, the total output value of Hangzhou's textile and garment industry above designated size was 205 billion 500 million yuan, accounting for 16.8% of the city's above scale industry.

Along with the gradual implementation of "Hangzhou silk" in the protection of national geographical indications, and the release of "Hangzhou Sijiqing China Women's clothing index" will soon be released during the "Expo", it shows the strong strength of Hangzhou's textile and garment industry.

The organizers of this exhibition should also mobilize their own advantages to enhance the atmosphere of the whole city.

According to the briefing, the organizers have invited Hangzhou Sijiqing, Wulin Road, silk city, Jiu Bao market, Jie Bai, the Mixc, Yintai and other markets and department stores to link up the atmosphere of Hangzhou City clothing festival during their exhibitions.

At the same time, we will hold the "Silk City Night" fashion reception, "golden Fuchun" Chinese wedding dress competition, designer Grand Prix, costume design and production skills competition, "Paradise silk, Wulin clothing show" and other large-scale activities to enrich the exhibition content and enhance the influence of the exhibition.

The organizers said that as the important exhibition platform, trade platform and publicity platform of the silk dress industry, the China International Silk Fair and China International Women's wear exhibition will play a good role in improving their grades and creating benefits.