Rick Unveiled The 2012 China Fashion Forum And Published PLM Solutions.

In 2012, the three big world economic engines -- the United States, the European Union and China -- will face and overcome various challenges that are closely related to each other, especially in the ecosystem of clothing brands, which need to be redesigned and rebuilt.

"In the era of multicultural links and symbiosis, people's lifestyles and values have also changed and even subverted.

This forum is intended to analyze the changes that are taking place in the global economy, culture and fashion, and to explore the coordinates, roles and values of Chinese clothing under the new world fashion order. It will trace back to the continuous construction of the logic and order of Chinese clothing brands, understand the new characteristics of Chinese consumption, and find the internal driving force to sustain the sustainable growth of Chinese clothing.

The organizers of the forum said.

This is indeed the case.

Globally, both private and international brands are becoming more competitive.

For China's clothing brand, in addition to constantly grasp the fast changing fashion trend, we must also face the growing demand of new generation consumers' personal style.

On the other hand, the internal management of enterprises is also faced with heavy pressure: the rising raw material and manpower costs, how to quickly pform existing information into attractive commodities for target customers, how to develop and balance traditional shops and emerging electronic retailing channels are all discussed.

In addition to the old problems that these eyes can see, what is more serious is the new challenges that Chinese clothing brands are likely to face in the process of Globalization: green and environmental protection.

This is not only from the rigid regulations of the governments of export countries, but also the social responsibility of every enterprise, which is responsible for mankind and the environment.

At present, the situation is not optimistic. Taking a pure cotton T-shirt with a weight of 300g as an example, it produces 7.5kg carbon emissions in the manufacturing process, even as high as 24 times the weight.

This problem, which has been neglected by Chinese enterprises for a long time, is becoming increasingly prominent along with the globalization process.

In the face of such complex and complicated industry environment and challenges, Li Jun Hua, sales director of the Greater China region, based on the experience of the fashion industry for forty years, replied: "actually, the answer is very simple.

To win in the fashion world, there are actually two words: innovation and collaboration.

The development and production management of clothing products is very complicated, but for managers, the most critical core problems are two: how to enhance collaboration to achieve best practice results, and how to control costs and time to market.

Many garment enterprises have realized that they can no longer regard product design, development and purchase as an isolated act when organizing clothing production.

Influenced by the fluctuation of economic environment in recent years, under the background of industrial structure upgrading and independent innovation, the advantages of PLM (product life cycle management) solution are being understood by the public more and more.