The Impact Of Internet On The Future Development Of Garment Industry

E-commerce has been developing for more than 10 years now. It began in 1995 and became more lively in 2000. It was also concerned by the whole society in 2006 2005. Now that there is no electricity supplier and no business, everything is changing so fast. From now on, the next five years and ten years will be a critical period for e-commerce. We will see an unusual change in the next few years.

Liang Chunxiao talked about the total volume of e-commerce transactions last year, about eight hundred billion, I estimate that in 2015, about 250 billion, we can think about the whole network retail sales in 2015, to 250 billion. How much of the clothing sales will be estimated to be 100 billion orders of magnitude.

In the face of such a huge online market, Traditional clothing Brand test water business has many puzzles. Now most of the traditional clothing brands still rely on offline channels, how to deal with changes and how to enter the new market? This is a problem that many traditional offline brands are still pondering.

When Xiao Mingchao talked about the traditional offline brand, he said: "I think the traditional offline brand online sales have a very big brand advantage. Compared to the brand born solely from the Internet, their brand advantage is obvious. How to turn brand advantage into online sales advantage is a challenge to many traditional brands. How to get the chain of the whole media industry to get through and integrate online and offline is very important. Because the offline brand's logistics and services will face many challenges. Many brands will have many problems when they are doing business. In the face of Taobao mall, when facing massive consumers in different areas, traditional clothing brands will have problems. The core of solving these problems is the transformation of thinking mode instead of merely technical problems.

Lin Shuling, vice president of Gloria, said that when he talked about the experience of Gloria's electricity supplier, he felt very much: "our electricity supplier has been doing this for more than three years, and we have been very enterprising. But there has been some confusion in operation. According to common sense, the online world is a channel for business and brand building. Therefore, we will often hope to invest in the Internet advertisement to see its actual transformation and turn it into our online sales. But we see very worrying phenomena this year, and the cost of the whole UV is rising.

When it comes to brand building, we also do micro-blog on the Internet. But now we find that many Internet platforms only play a promotional role, and there is not much direct help for brand building. We have been doing e-commerce for two years in the new media. There is a very mismatch in it, which is not conducive to the improvement of our conversion rate.

Chen Yongbin, general manager of Zhengzhou leading clothing Limited company, is constantly thinking about new media and e-commerce. He believes that because the cost of China's entire offline channel is getting higher and higher, no matter the department stores, shopping centers or 234 line cities, rents are increasing.

Traditional channel competition is very cruel, especially in the past two years, many listed companies, through the capital market, raise a large amount of funds in the national wide range of channels to seize, small shops into large stores, this way of operation to lift the rent is very high, small capital shops are also more and more difficult to survive. Therefore, in the traditional network channels, many clothing brands are becoming more and more difficult.

Chen Yongbin said that while traditional brands are becoming more and more difficult to survive in traditional channels, there are many brands on the Internet. These unknown brand new brands appear online everyday and are very active, so online channels provide more brand, more responsible, more personalized and more dispersed channel space for many brands. This shows a new business situation, and new business provides many brands with room for survival. This also brings many variables for the future survival and integration of our clothing brands.

Chen Yongbin put forward three constructive suggestions for the traditional channels: "first, the first problem is how to make the e-business channel well and do well in the traditional channel. This is a problem that many clothing brands need to think about. In fact, a very strong brand is thinking about how to strengthen traditional channels while planning e-commerce well and doing well. This is not a system with traditional planning, which requires high-level planning.

The second point is whether the traditional channels survive very hard brands, whether these brands can be transferred to online sales, shine brilliantly in the field of electricity suppliers, and get considerable room for survival. This may be a problem for many small and medium-sized brands to think about.

Third, in order to seize the market, we should consider how to plan a new brand to sell online. About new media marketing, because we do women's clothing brand, women's wear brands rarely advertise in the past, relying on department stores to rely on channels.

Now we are making strategic cooperation in brand positioning. We are also exploring this issue. Women's clothing can be advertised. But in terms of delivery, we have a huge conflict with consultants. We consider new media marketing as the direction of delivery, but their experts will say that the mainstream media must be put into the traditional CCTV media. Therefore, we recommend that we only do television advertising when resources are limited. This makes us very entangled.

In the face of such changes, not only are brand clothing tangled, but traditional media are also tangled. Last year, traditional media advertising was first overtaken by online media. This is a historical turning point. Facing the impact of the new media, the traditional media also feel the crisis of survival and how to change. This is not only a matter of thinking for the traditional clothing brand, but also a question for the traditional media to think about. {page_break}

Offline brand online experience

E-commerce has been developing for more than 10 years now. It began in 1995 and became more lively in 2000. It was also concerned by the whole society in 2006 2005. Now that there is no electricity supplier and no business, everything is changing so fast. From now on, the next five years and ten years will be a critical period for e-commerce. We will see an unusual change in the next few years.

Liang Chunxiao talked about the total volume of e-commerce transactions last year, about eight hundred billion, I estimate that in 2015, about 250 billion, we can think about the whole network retail sales in 2015, to 250 billion. How much of the clothing sales will be estimated to be 100 billion orders of magnitude.

In the face of such a huge online market, the traditional clothing brand test water providers have a lot of confusion. Now most of the traditional clothing brands still rely on offline channels, how to deal with changes and how to enter the new market? This is a problem that many traditional offline brands are still pondering.

When Xiao Mingchao talked about the traditional offline brand, he said: "I think the traditional offline brand online sales have a very big brand advantage. Compared to the brand born solely from the Internet, their brand advantage is obvious. How to turn brand advantage into online sales advantage is a challenge to many traditional brands. How to get the chain of the whole media industry to get through and integrate online and offline is very important. Because the offline brand's logistics and services will face many challenges. Many brands will have many problems when they are doing business. In the face of Taobao mall, when facing massive consumers in different areas, traditional brands will have problems. The core of solving these problems is the transformation of thinking mode instead of merely technical problems.

Lin Shuling, vice president of Gloria, said that when he talked about the experience of Gloria's electricity supplier, he felt very much: "our electricity supplier has been doing this for more than three years, and we have been very enterprising. But there has been some confusion in operation. According to common sense, the online world is a channel for business and brand building. Therefore, we will often hope to invest in the Internet advertisement to see its actual transformation and turn it into our online sales. But we see very worrying phenomena this year, and the cost of the whole UV is rising.

When it comes to brand building, we also do micro-blog on the Internet. But now we find that many Internet platforms only play a promotional role, and there is not much direct help for brand building. We have been doing e-commerce for two years in the new media. There is a very mismatch in it, which is not conducive to the improvement of our conversion rate.

Chen Yongbin, general manager of Zhengzhou leading clothing Limited company, is constantly thinking about new media and e-commerce. He believes that because China's current line of channel costs are higher and higher, regardless of the department store. Shopping Mall Or 234 line cities, rents have increased.

Traditional channel competition is very cruel, especially in the past two years, many listed companies, through the capital market, raise a large amount of funds in the national wide range of channels to seize, small shops into large stores, this way of operation to lift the rent is very high, small capital shops are also more and more difficult to survive. Therefore, in the traditional network channels, many clothing brands are becoming more and more difficult.

Chen Yongbin said that while traditional brands are becoming more and more difficult to survive in traditional channels, there are many brands on the Internet. These unknown brand new brands appear online everyday and are very active, so online channels provide more brand, more responsible, more personalized and more dispersed channel space for many brands. This shows a new business situation, and new business provides many brands with room for survival. This also brings many variables for the future survival and integration of our clothing brands.

Chen Yongbin put forward three constructive suggestions for the traditional channels: "first, the first problem is how to make the e-business channel well and do well in the traditional channel. This is a problem that many clothing brands need to think about. In fact, a very strong brand is thinking about how to strengthen traditional channels while planning e-commerce well and doing well. This is not a system with traditional planning, which requires high-level planning.

The second point is whether the traditional channels survive very hard brands, whether these brands can be transferred to online sales, shine brilliantly in the field of electricity suppliers, and get considerable room for survival. This may be a problem for many small and medium-sized brands to think about.

Third, in order to seize the market, we should consider how to plan a new brand to sell online. About new media marketing, because we do women's clothing brand, women's wear brands rarely advertise in the past, relying on department stores to rely on channels.

Now we are making strategic cooperation in brand positioning. We are also exploring this issue. Women's clothing can be advertised. But in terms of delivery, we have a huge conflict with consultants. We consider new media marketing as the direction of delivery, but their experts will say that the mainstream media must be put into the traditional CCTV media. Therefore, we recommend that we only do television advertising when resources are limited. This makes us very entangled.

In the face of such changes, not only are brand clothing tangled, but traditional media are also tangled. Last year, traditional media advertising was first overtaken by online media. This is a historical turning point. Facing the impact of the new media, the traditional media also feel the crisis of survival and how to change. This is not only a matter of thinking for the traditional clothing brand, but also a question for the traditional media to think about.