Commercial Espionage Lurks Chaotianmen'S Clothing Market "Not Illegal"
"There are 80~100 dolls in Chaotianmen's clothing market."
Deng Yi introduced these kinds of dolls into several categories.
The first is cyber espionage.
This kind of person finds out.
Chongqing style clothing
On the Internet, the new clothing ads on the Internet will send pictures to the pirate dealers in the field. If the other party is interested, they will be required to see the environment in the factory as the applicant's identity, ingeniously set up the new design template, or take the designer or worker in the factory as a breakthrough to get the new design.
The two is to see goods spies.
This kind of person uses the foreign boss to hire him to see the goods for a long time, in the condition familiar with the Chongqing factory, directly requests the clothing factory to look at the production process, takes the opportunity to understand the new design plan, or heavily buys the designer or the worker, obtains the design plan.
The three is to apply for spies.
Pirates give wages to these people and ask them to apply for designers or workers in the relevant garment factories. Their daily task is to stare at the new design in the factory, and find new products immediately, and get them through various means immediately.
"A doll earned millions of dollars a year."
Chongqing General Chamber of Commerce
Light textile garments
Huang Mingwei, vice president of the chamber of Commerce, told the Chongqing evening news reporter.
According to his understanding, many people who worked in Chaotianmen only worked for a year, and the car was already forty or fifty yuan.
This shows that the income of the doll is very high.
He calculated the amount of money: a factory based on the general scale, a pattern of one day production of 500 clothes, the doll each deduct 2~3 yuan, a style can be deduct 1000~1500 yuan, if one day production of three styles, you can deduct 3000~4500 yuan, a month's Commission, is about 100 thousand yuan, millions of dollars a year is very easy.
More than 300 bosses have a meeting to solve the problem.
Eradicate piracy and enhance brand awareness
Deng Yi, President of the Chongqing style clothing association, introduced the Chongqing school as a result of the doll's mess.
clothing
Faced with unprecedented difficulties, this year's summer clothing orders are down 20%.
People in the industry say that the most effective way to eradicate piracy is to start their own brand.
Orders for summer wear fell 20% year-on-year
Deng Yi said that the people who acted as dolls turned out to be the buyers of the clothing wholesale businesses in Chongqing. With the rapid development of Chongqing's clothing in the past few years, the popularity of the clothing industry in the country was getting higher and higher. The coastal garment industries began to counterfeit, and these people gradually evolved from the original goods to the commercial spies and became the accomplices of the pirates.
Yu faction clothing association introduced this year, in addition to the environment, fabric prices and other factors, the doll spoiler has become an important reason for the Chongqing group's clothing collectives.
Compared to the same period last year, orders for clothing and clothing in Chongqing group fell by 20% and sales decreased by 60%.
Brand awareness is the most important.
In view of the adverse effects of the "doll" spoiler on Yu faction clothing, more than 300 bosses from Chongqing faction held a meeting to discuss the development plan the day before yesterday.
"The key to good things is how to build brands and enhance the brand's gold content."
Cheng Qifei, vice president of Chongqing style clothing, believes that for Industry espionage, we must act according to market rules. Besides plugging, we should also focus on persuasion.
He said that Yu faction clothing association has submitted its request to the competent authorities. Recently, the competent departments and agents will regulate the industry, which is "plugging".
He believes that the most important thing for Yu faction to go out of its current predicament is to build up its own brand and enhance its popularity.
Cheng Qifei said that as far as the brand of the Chongqing school is concerned, it is necessary to work hard to build the brand and enhance its competitiveness and popularity. Even if someone counterfeit and pirate, it will not cause too much impact.
It is reported that Yu faction clothing has been planned to build 50 famous trademarks in 3 years, and create 20 famous trademarks in Chongqing in 5 years.
At that time, the Chongqing style clothing can still be proud.
In addition, Cheng Qifei believes that lowering the cost is also a top priority for Yu style clothing.
Lawyer: Doll behavior is not illegal.
"The behavior of a doll is not illegal."
Yesterday, Yu Bo, a lawyer of Chongqing Zhitong law firm, accepted the interview with Chongqing evening news reporter.
Yu Bo said that whether they are called dolls or commercial espionage, as long as these people's behavior does not involve the intellectual property rights of the clothing industry and famous trademarks, the style design of the clothing factory is not protected by law, and the most can only be considered as unfair competition by the pirated pirates, but the behavior is not illegal as a middleman employed by the doll.
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