Yu Faction Clothing Encountered "Doll" Dilemma &Nbsp; Market Piracy Not Only

"I was badly battered by the doll." Yesterday, Mr. Huang, the owner of Chongqing garment factory, spoke of his predicament and was filled with indignation. Mr. Huang's "doll" means a commercial spy who specializes in stealing typography. To this end, more than 300 garment factory owners in the city were spinning with the help of the Chongqing General Chamber of Commerce yesterday. Fashion dealer It will set up a machine to discuss how to prevent commercial espionage measures.

Hangzhou shop encountered Li Gui was originally a doll in trouble.

"The women's summer clothes I made the first day were pirated in some clothing markets in Hangzhou and Wuhan on the second day."

Not long ago, Huang asked the designer to design a short skirt for women in this year's fashion trend. Unexpectedly, on the second day of the new clothes listing, he went to Hangzhou on business and went to the local clothing wholesale market to learn about the market.

As he stroll happily, an unexpected discovery made his mood fall into the bottom of the valley. The wholesale shop in Hangzhou, which had always been in its own factory, launched the women's short skirt on the same day and launched it with the first day. New pattern As like as two peas.

Over the past few years, Huang boss and the wholesale shop owner have been doing business, but have never seen each other. He wandered around the store, but the other side always treated him as an ordinary customer.

"I haven't sent the store to you for more than a month. Why did the new product come out?" the owner of the shop thought of a trick. He took the identity of the owner of the local clothing factory as a pretext to join the wholesale shop owner as an excuse. During the conversation, he struggled to get the truth: the design of this women's short skirt was made by a costume factory in Chongqing on the first day of the day. They worked overtime that night and hung up in the store on the second day.

Huang took a closer look at the shop, and found that many styles of spring and summer clothing were different from those produced in his own factory, except for brands. Huang finally realized why the store had not been able to get goods from its own factory this year: some people sold their new designs, and pirated traders instead of themselves shipped them to the store.

In addition to the piracy of their own garments, Huang boss also found that all kinds of new styles produced by Chongqing famous brand clothing factories appeared in the local clothing market for second days.

Further study found that similar phenomena occurred in the Wuhan market.

Who actually sold his new design to pirates? Huang bosses went to Chongqing to investigate in Hangzhou and Wuhan when they investigated it.

"After several days of investigation, it is clear that the culprit of piracy is the doll." Mr. Huang passed over and over again in his brain, and eventually locked a person: Liu.

Next, Huang began to look for evidence. Liu had always seen the goods from the wholesale shop in Hangzhou, and had worked with them for several years, not only with their frequent contacts, but also with their designers and workers.

Until now, the truth has been revealed. From this year, Liu has quietly obtained the new spring and summer clothes new designs from the designers in the factory, and sent them to the clothing pirates in the field in time. After receiving the new layout design, the pirates will work overtime and produce samples on the second day.

Let Huang boss is depressed, despite the evidence in hand, but in order not to offend customers and save Liu face, he has not directly pierce the matter, he had to work hard in his own prevention.

"However, it is impossible to guard against it!" Huang boss regrets that clothes are not good enough to apply for patents, and the technical threshold of counterfeiting is very low.

　　 Doll: piracy clothes It costs 2 to 3 yuan for each item.

Why did the dolls pass the layout design of Chongqing style clothing to the foreign pirates? Yesterday, the Chongqing evening news reporter interviewed Liu, who was known as the doll by Huang's boss, and Liu said, "we have done credit for the development of Chongqing style clothing. We all need to eat and make money."

Liu told Huang boss that he was not disgusted with his "doll". However, he said that the Chongqing style clothing had played a great role in counterfeiting and pirating clothing in Humen, Shenzhen and other places in Guangdong. It is because of their help that the Chongqing style clothing has been brilliant for these years. Now, the Chongqing style clothing has developed well, and the counterfeiting and piracy of Hangzhou and Wuhan appear to be normal in Chongqing.

Liu said that now the competition in all walks of life is big, so is the clothing industry. The point of paying people only for the goods is far from enough for family expenses. In the clothing industry for many years, in the clothing industry, when the doll is the development needs of the situation, it is also a way of making money out of them.

Liu disclosed that they had offered new products to the pirates in other countries, and each item was only 2-3 yuan. "We only earn a small part of it. There is nothing to make a fuss about."

For other aspects, Liu does not want to say more.