Fujian Fashion Is Becoming The Trend Of Fashion, And The Leader Is Leading The Fashion Trend.

Fujian style clothing, which is famous for its creativity and innovation, is developing in the field of leisure and fashion.

Whether it is at the China International Clothing Fair or on the recently concluded costumes and costumes fair across the Taiwan Straits, it is also well known internationally.

You can see the figure of Fujian style clothes.

The famous companies such as the seven wolves, the nine herdmen, the Nash, the rich birds and the bin Nu have become the experts' representatives in their respective positioning fields.

With the rapid development of China's fashion industry over the past few years, as a typical representative of "fast fashion", Nash dress has quietly entered the Chinese market and has achieved certain results.

Based on the IEAP public information service platform, the company realizes the rapid response capability of the entire supply chain. From the retail terminal to the relevant departments and personnel of the headquarters, producers and raw materials, it synchronizes the sales and inventory situation of the retail terminal in real time, and makes rapid response through the analysis of sales and inventory, so as to make preparations for production and commodity development ahead of schedule.

The "member database" also provides consumers with basic information and historical consumption data for buyers. The buyer's designer team can monitor and analyze in time through the background information system, then make a reasonable supplement and add new development to ensure that products can meet the needs of the market and meet the needs of sales.

The supplier is an important part of the buyer led terminal mode. Their research capability, design level, product quality public welfare and production speed are the cornerstone and guarantee of the buyer's mode, making the buyer a fast fashion and personalization trader.

Ding Hui, chairman of Fujian's odd share company, said: "the results of the regional marketing are also pushed to the market through online sales, so that consumers can really enjoy the cost-effective products that are closely following the fashion trend and enjoy the charm of" fast fashion ".

A few days ago, at the press conference of the 2012 leading brands of men's wear brand men's wear and birds in autumn and winter in China, Fu Fu bird men's clothing launched the "first brand of Chinese wedding suits".

Lin Heping, chairman of fortune bird group and Hong Huihuang, President of the clothing business department of Fu Kwei bird, joined hands with spokesperson Lu Yi to jointly launch the strategy of "the first brand of Chinese Wedding Suit".

Wan Jinquan, vice president of Fu Fu bird's Menswear, believes that if the rich bird brand wants to win in the competition, it must find its own precise positioning, cut into the market and build a fist product, and seize the consumer's mind. That's the way to develop the brand. "Aiming at the sub market of wedding dress, the bird of fortune has been established through the rigorous market argument and the combination of internal and external advantages."

Hong Huihuang also analyzed the external factors of "wedding dress strategy". He said: "in 2011, the total consumption of direct consumption of urban residents in China has exceeded 700 billion yuan, and the next ten years are the peak years of wedding celebration.

At present, the domestic wedding dress has not yet formed a climate, and no strong brand is unified. This provides the opportunity and space for the rich bird's men's clothing to become the first brand of wedding dress.

At the fifteenth cross-strait textile and Clothing Fair, which has just come to a close, the Chinese fashion and leisure pioneer brand has been invited to attend the Hercynian international conference after the opening ceremony.

The special session is highlighted by its amazing mix and match, fashionable products and ingenious creativity.

At the press conference, the 60 new 2012 autumn products were displayed by 25 new professional models.

Through the ever-changing process and tailoring innovation, and fashion trend elements infiltration, expressing the British style and pragmatism style.

Chen Guofa, chief designer of bin Nu, said: "the trend dimension" is not only a theme of the conference. The romantic mood flowing between the lines gives the new product a fresh and aesthetical fashion. It can also be regarded as the spirit of the 2012 autumn product development. We hope to bring the consumers a touch of ease and freehand brushwork, a vision and expectation, and immerse themselves in the trend of zero pressure. This is the "bin Nu".

The source of the theme "tidal dimension".

Recently, the emperor's men's wear has released 2012 new autumn and winter trends in Shishi.

The 2012 autumn and winter series of emperor's men's clothing continues to hold the keynote of "Chinese aesthetics as the body, western fashion as the use", integrating cultural elements, fashion trends and high-quality fabrics, returning the essence of the product to the concept fit and dress experience.

At the same time, the emperor also released 2012 latest advertising trailers.

"Emperor menswear" will integrate the brand image, brand connotation and product characteristics into one. Through the extension of brand connotation, seek the spirit of the emperor card and give consumers the encouragement and end result.

The new image advertising and high quality product design will give consumers different life insights and new dress experience.

Lu (China) Co., Ltd. President Lu said.

It is understood that in 2012 autumn and winter products will continue to be the four major categories of business administration series, leisure series, fashion series and wedding series.

The Business Administration Series pays more attention to the quality and version of the fabric, with simple lines, exquisite workmanship, quality and comfort. Leisure series is more prone to life and relaxation. It highlights the sense of hierarchy of clothes and full of Romantic Flavour through colorful colors. Fashion series is closer to the international trend and fashion collocation, through ingenious tailoring and bold matching, highlighting the personal taste; the wedding series is more suitable for Chinese consumers' aesthetic intention, and it will be organically combined with Chinese elements, more elegant and surf.