"Pornographic Door" Storm Hits Many Brands

Entertainment circles and advertising circles are in the same circle.

Edison Chan, Gillian Chung and Cecilia Cheung, the protagonists of Hongkong's "pornographic door" event, were originally advertising small heavenly kings, little days later, representing many famous brands such as Pepsi Cola, Semir clothing, Mentholatum cosmetics, EPSON printers and so on.

After the outbreak of the "pornographic door" incident, a large number of "Convening posts" against the products endorsed by Edison Chan, Gillian Chung and others appeared on the Internet, and the advertisers affected by them were different in their attitudes towards the spokesmen.

An unmanageable "pornographic door" is evolving into an "endorsement gate" incident.

The brand name of the "pornographic" protagonist is many "wild children". Edison Chan's endorsement brands include Pepsi Cola, Samsung digital camera, JACOB&Co watch, Wansheng dress, CONVERSE shoes, Manhattan credit card, Beijing Wangfujing fashion department, Kok potato chips, Levi 1, s jeans and so on.

Gillian Chung (A Jiao) has become an advertiser's pet with a clean and charming image. He has participated in the endorsement brand including OKWAP mobile phone, Semir dress, Winpard travel bag, EPSON printer, Xtep XTEP sports shoes, ice cream tea, Adidas sportswear, "color zone" cosmetics, Mentholatum cosmetics, Beijing Taizi milk, American Johnson vision care products, LG phone and so on.

Cecilia Cheung has doubled in price after giving birth. The endorsement brands include Mentholatum cosmetics, wave yarn stockings, southern bedclothes, YISHION clothing, Ina Mi cosmetics, TAYOI, Pepsi Cola, beauveryn health care products, Carslan cosmetics, Universiade motorcycles, silver heron peanut milk and so on.

Advertisers' attitudes are different. "Pornographic" incident is a public relations crisis, or a good opportunity for brand promotion. Where do advertisers go from here?

Stephen Chow and Stephen Fung are the leading actors in the film "jump out" of the US Colombia Pictures Inc. The male and heroine stars starring Zhang Yuqi, Edison Chan and star girl. The film was originally scheduled for the golden day of May 1.

After the shooting of the Yanyan incident, the "go out" will cut all the points of Edison Chan's play, and the US Colombia Pictures Inc confirmed that the movie needs to be changed to shoot again.

In addition, Edison Chan's newly launched Manhattan credit card advertising last month has been cut short.

A spokesman for the jeans brand Levi s said the contract with Edison Chan was only two months old, and it was already full before the occurrence of the indecent photo event. He said that the brand's future product would take the Japanese route and would no longer be a spokesperson for Hongkong artists.

Swiss watch brand JACOB&Co also said he would not renew his contract with him.

After the outbreak of pornographic door in Hongkong, Disneyland withdrew Gillian Chung's advertisements and new year's movies in Disney, including the theme song she sang for Disney, no matter how much she lost, only to keep her health image.

Gillian Chung's previous wedding dress advertisement has decided not to use her after the appointment.

After supporting the "pornographic" incident, Cecilia Cheung replaced Rosamund Kwan as the new spokesperson for the brand of women's lotion.

In February 19th, Xue Yongjiang, President of Chengdu en Wei Group, announced that Cecilia Cheung would continue to speak for Jie Er Yin lotion.

At present, advertising by its endorsement has been filmed in Hongkong, and is being produced in the later stage. Soon, the new advertisement will be promoted and disseminated.

It is said that Cecilia Cheung signed a 2 year contract with advertisers, but did not return to the mainland to participate in the promotion and publicity with the team. He has secured 7 digit rewards.

After his beloved son, Cecilia Cheung quickly signed a lucrative endorsement contract with Wenzhou's home textile enterprise Southern bedding.

This is the first cooperation between the company and Cecilia Cheung, and is the first time that Cecilia Cheung has made an advertisement after upgrading to his mother.

After the outbreak of the incident, the southern bedroom decoration "never abandon", has publicly indicated that cooperation with Cecilia Cheung will continue, and the brand director Wang Kai Ming declared that "stars are gossip".