AOKANG Shoes Ranked First In East China'S Men'S Shoes Market Share.

Zhejiang

Limited by Share Ltd today, the number of shares issued by AOKANG shoe industry does not exceed 81 million shares, and the total share capital after issuance is 400 million 980 thousand shares.

The fund is planned to be used in marketing network construction projects, information system construction projects and technological pformation projects of R & D centers.

Domestic leading brand operation

Advocating fashionable comfortable leather shoes

AOKANG shoes industry is mainly engaged in research, production, distribution and retail business of leather shoes and leather products for men and women.

At present, AOKANG shoes mainly operates AOKANG, Kanglong, Firebird, beautiful beauty and Wanli Wei's five largest leather shoes and leather products of its own brand, and is the leading brand operator of leather shoes and leather goods in China.

AOKANG shoes industry takes a vertically integrated business mode, takes the operation of its own brand as the core, and develops R & D and channel operation as two wings, providing consumers with technology, fashion and comfortable leather shoes and leather products. At the same time, it adopts the OEM/ODM mode to produce leather shoes for internationally famous leather shoes brands.

In the aspect of marketing network construction, AOKANG shoes market is actively implementing the market oriented layout strategy, and effectively integrating social resources through the channel development mode of distribution and direct operation.

By the end of June 30, 2011, there were 4075 sales outlets located in all parts of the country.

AOKANG shoes industry adheres to the cultural concept of "honesty, innovation, humanism and harmony" as the core value concept, and continues to innovate, and is committed to creating "century AOKANG and global brand".

The company's long-term development goal is to become the world's leading brand of leather shoes and leather goods operators, to provide technology, fashion and comfort for the global consumers.

Products.

Technological innovation emphasizes innovation

Leading the trend of digital shoe making

In 2007, AOKANG shoe industry invested tens of millions of R & D funds to establish AOKANG shoe technology research institute.

In 2010, it invested in the establishment of "hi tech digital R & D base", and took the lead in leading Chinese shoe enterprises to enter the era of digital research and development from the traditional manual era.

The company has participated in the examination and approval of a number of leather shoes industry standards.

The company has 25 patents of the State Intellectual Property Office, and has been partly put into production and application to enhance the added value of AOKANG leather shoes.

Borrow Beijing

Enhance the reputation of AOKANG footwear industry

In 2008, the company implemented the Olympic marketing strategy to get the title of the "Beijing 2008 Olympic Games leather products supplier" and the "Beijing 2008 Paralympic Games leather products exclusive supplier" and the "Beijing Olympic Organizing Committee emblem" authorized use as the main line. By hiring Liu Xiang as the image spokesperson, implementing media promotion as the main means, supplemented a series of sports marketing and event marketing activities, and implementing the "AOKANG" brand promotion strategy, so that the brand awareness and influence were improved, the company's operation entered a rapid development stage, and 2009 and 2010 operating income and net profit increased considerably, and the market share increased continuously.

According to the key survey report of consumer goods released by China industry and enterprise information center, in 2010, the company ranked second in the male leather shoes market, 5.79% in the East, and ranked 6.64% in the East region.