Foshan Children'S Wear To Create Regional Children'S Wear Brand To Lead Chinese Children'S Clothing Trend

According to Cao Yunfeng, President of Foshan circular garment industry association, the whole city of Foshan has more than 6000 children's clothing manufacturers and 8000 children's clothing supporting enterprises. Among them, there are nearly 1000 enterprises whose annual output value exceeds 30 million yuan, mainly distributed in Zhangcha, ancestral temple, Shishan and other places. Only more than 100 small and medium-sized children's clothing enterprises are gathered in the ring city children's wear city, but only a small part of them.

Therefore, the evacuation of children's clothing city in Foshan city has little effect on the children's clothing industry in the whole city.

The disappearance of industry.

Cao Yunfeng also said that the annual output of Foshan's children's clothing reached more than 400 million, accounting for 1/3 of the total sales of children's clothing in the country. It has formed several national famous brands with strong regional brand advantages.

There are at least 25% well-known children's wear industry in China.

From Foshan, there are 6 children's wear brands in Foshan.

Fashion brand award.

Some children's clothes that are clearly produced in the field, as long as the words "Foshan children's wear" are printed on the signs, the wholesale unit price will be raised by 5 yuan, and the terminal price will be increased by 20% to 30%.

Apply for regional brand to build a headquarters base

For the future of children's clothing in Foshan, Cao Yunfeng said he would focus on applying for regional brands and building a national headquarters for children's wear in Foshan.

According to Cao Yunfeng, the Foshan city children's clothing association has submitted the application for registering the "Foshan children's wear" regional trademark for 2 consecutive times since 2004, but it has not been successful. This year, Foshan has obtained the qualification of the 3 regional trademark pilot cities in the country. The Foshan municipal government has also set up a "Foshan famous brand leadership group" to urge the regional trademark registration of Foshan ceramics and Yanbu underwear. The Foshan city children's wear industry association will also seize this opportunity to start the application for approval of the regional trademark of Foshan again.

At the same time, Foshan will also increase the scale and construction work of children's wear headquarters base, and strive to build a "China (Foshan) children's fashion culture creative park" with a headquarters base within 2 years. It will strive to support 3 children's clothing enterprises in the next 3~5 years in the form of single enterprise, enterprise alliance and enterprise restructuring.