• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    In The Age Of Futures, Ordering Will Become More And More Important In Shoe Market.

    2012/5/3 14:28:00 34

    Brand MarketShoe MarketWomen'S Shoes

    Futures were produced in twenty-first Century.

    Brand market

    The benchmark will be displayed annually in the order meeting mode.

    Especially in those labor-intensive industries, shoes and other consumer goods industries show the most outstanding performance.

    For example, at this time of the year, it is usually a crowded period for small scale enterprises.

    For large enterprises or listed international enterprises, there are four designated orders each year.

    It can be seen that the order will become the most important link in the marketing of enterprises.

    According to the information of China shoe net in recent years, every order from an enterprise will be held. At the beginning of the opening ceremony, the author can always see a great number of orders.

    At the meeting, the atmosphere was very warm, and the guests came together. The process of the conference was closely linked, forming a unique order scenery.


    For this reason, I have asked several times to the guests and friends who attended the meeting to understand the importance of ordering products in the whole enterprise's product sales and later profits.

    In general, ordering will be a stepping stone to the market, and how much control will directly affect the subsequent development of products.

    More specifically, the order will actually lie in the test of the overall R & D capability of the enterprise, so this objectively requires the enterprises to choose the corresponding agents for product sales according to their actual conditions.

    For example, in the past, each province only designated one agent or limited to two, but with the flat development of the current market sales channels, the current enterprise order has changed from the past one generation to the current one district agent or one province and multi agent, which obviously played a role in promoting the sales and overall profits of the brand headquarters, and at the same time, it showed a trend of diversification.


    Market analysis


    From the whole

    Shoe industry

    In terms of trend, ordering will be more common in two regions and globally.

    The former is the objective need for the development of the footwear industry, while the latter is influenced by the international route of shoe enterprises.

    However, it is worth noting that in the whole order process, besides the venue layout, guests' speech, product planning, cocktail party negotiation and order statistics, the late product collection is usually the most critical link. This link actually reflects the shoe business products from the side to truly achieve "marketable".

    Because the operation from traditional wholesale to brand monopoly still needs a period of time to run in. After all, those who participate in ordering are usually those direct distributors or principal agents, and manufacturers often distribute their products to their distributors or wholesalers through their main carriers.

    Therefore, this link is very important.


    Of course, in this regard, inventory control and distribution of goods have become the most troublesome problem for agents. How much should we order? In order to better solve these problems, regional ordering will gradually become the routine actions of many businesses.

    Compared with the global order conference, the regional order will be relatively small and well controlled, and the market trend of the whole product will be better controlled.

    Now, in order to better expand the regional market and service investment, some enterprises will cooperate with agents to remove orders and move to a regional market.

    But as mentioned above, regional ordering has many advantages objectively, so many manufacturers will not hesitate to blow up a lot of money.

    Unfortunately, many of the orders will obviously lack systematic planning or remain ignorant in order to place orders.


    Highlight problems


    In view of this, I have recently interviewed some business people in Southern Fujian.

    "Our company will hold four orders every year, and the two orders in summer and winter will have a great impact on the sales of our products."

    Mr. Huang, director of shoe factory in Chai Tai, Jinjiang, said: "close your eyes, like a movie in the brain, play the details of the whole area's ordering investment promotion.

    However, when looking at tens of thousands of investors to find a few shrimp size dealers, head sweating...... "

    Through Mr. Huang's introduction, we can see that there are still some bottlenecks in the regional ordering industry.


    In order to further grasp the most basic first-line information, I then asked Xiao director, a shoe marketing department in Meiling district.

    In the interview, Xiao director pointed out that "we originally asked dealers to pay in full after delivery, and this year a slight loosening. For some reputable dealers with relatively long cooperation time, they will appropriately delay their payment period."


    In this regard, experts from the shoe business association say that for those companies with high credibility, they can really delay the time limit, but the risk of such repayment is also there.

    At present, the most important thing for enterprises is to increase their integration efforts to those less developed provinces.

    Through the corresponding reform to realize the timely pfer of the agent order and the return of the money.

    In this regard, enterprises can work hard in the aspects of time to market, product design, and so on, forming targeted product development, display and ordering for each region, so that they can not only guide the agents to complete the order, but also ensure the timely listing and sale of the products.

    Of course, after fully considering how to solve the thorny problem of order purchase and late payment, there are still some constructive measures that need further discussion.


    - measures to build


    Whether it's a regional order or a global order meeting, how to manage a ordering meeting is undoubtedly a window for product sales.

    Here, I also collected some measures.

    From the beginning of the work process, first of all, is to choose a suitable site, try to choose some convenient traffic places.

    Secondly, the most appropriate product commentator can be invited to dispel doubts about the ordering business, and at the same time promote the culture of the enterprise.

    Finally, we should have a proper product display theme and give the ordering business a strong visual impact, which will have a great effect on the increase of the order amount.


    From the actual effect of ordering, the first requirement is to delineate the target customers before the meeting, and locate the targeted construction through the channel, focus on the key customers and circle the core customers.

    For example, the regional order meeting, if we want to run it well, we need the close coordination between the factory headquarters and branch offices.

    Second, we must formulate a corresponding product ordering policy. At this point, the headquarters should take a strong position in the overall position to provide guidance to the franchisees.

    According to the market data reflected by various localities, we should make a forward-looking judgement of the needs of the new market, and guide the customers to make effective orders, rather than simply pressing the tasks under the pressure index. We must make more orders for the hard customers, and follow up as much as possible after the meeting, so as to achieve the ultimate cooperation and win win.

    Below we take the women's shoes market as an example, choose a brand to make a specific analysis.


    from

    Women's Shoes

    From the market perspective, women shoes pay attention to fashion, and their styles and styles are updated relatively quickly. Therefore, enterprises that mainly use women's shoes as the main products in the market usually carry out four order meetings a year.

    For example, in terms of the brand of the women's shoes, her characteristics are the perfect layout of its regional market outlets, and the introduction of a new theme order meeting every season to attract its agents to enter and join the company for a long time, especially its distribution system has been favored by the regional agents of the brand once.

    According to its internal sources, the general agency system is widely adopted throughout the country.

    More specifically, a general agent is authorized for a region, and the general agent is fully responsible for product sales in the whole region.

    This mode is similar to the current provincial agent distribution mode of domestic women's shoes brand, or it can be said to be a high-level upgrade version.

    Therefore, it is undoubtedly an example of the domestic women's shoes brands that the women's shoes are unique in the agency system.

    Now, under the influence of the futures system, we are also looking forward to a more brilliant development period for the domestic shoe market.

    • Related reading

    The Economic Crisis Is Not Shrouded In Indonesia, And The Shoe Market Is In Good Shape.

    Footwear industry dynamics
    |
    2012/5/3 14:03:00
    16

    技術推動,莆田市鞋業出口小有漲幅

    Footwear industry dynamics
    |
    2012/5/3 13:36:00
    17

    XTEP Enters The Children Market For The 780 Million Increasing Domestic Demand Financing In China

    Footwear industry dynamics
    |
    2012/5/3 12:24:00
    22

    Superstar Endorsed Commercial Value As The Underlying Rule Of Footwear Brand Promotion

    Footwear industry dynamics
    |
    2012/5/3 11:03:00
    32

    Jordan Sports Dealers Are Prosecuted To Court By Consumers

    Footwear industry dynamics
    |
    2012/5/3 10:42:00
    42
    Read the next article

    International High-End Leather Shoes, A New Press Conference In Autumn And Winter 2012

    As early as the late 1980s, the US economy was taking off at a high speed. BOSSERT has gradually entered the political and commercial circles of European countries, and has become the brand of contemporary high-end leather shoes, transforming the essence of culture into the intangible assets of the brand. It is built for the elite of the society.

    主站蜘蛛池模板: 北条麻妃在线视频观看| 夫妇交换3中文字幕| 好痛太长太深弄死我了视频| 国产性夜夜春夜夜爽| 亚洲永久精品ww47| 中文字幕无线码一区二区| 日本wwwxxxxx| 欧美日本高清在线不卡区| 岛国AAAA级午夜福利片| 国产丰满麻豆videossexhd| 亚洲AV无码久久久久网站蜜桃 | 风流女护土一级毛片| 欧美日本一区二区三区道| 国产精品无码久久久久| 亚洲精品老司机| www国产亚洲精品久久久日本| 色吊丝免费观看网站| 日韩人妻系列无码专区| 国产免费变态视频网址网站| 乱人伦中文字幕在线| 极品国产高颜值露脸在线| 欧美最猛黑人xxxx| 在线观看噜噜噜私人影院| 亚洲精品无码乱码成人| a级午夜毛片免费一区二区| 精品一区精品二区| 性一交一乱一伦一色一情| 四虎成年永久免费网站| 久久久www免费人成精品| 韩国毛片在线观看| 日韩三级在线电影| 国产在线拍偷自揄拍无码| 久热中文字幕在线精品首页| 草莓视频国产在线观看| 帅哥我要补个胎小说| 亚洲熟妇AV乱码在线观看| 69xx免费观看视频| 最近中文字幕免费完整| 国产成人精品实拍在线| 丰满多毛的陰户视频| 美女下部隐私免费直播|