O'Neal Starts His Own Brand Channel And Embark On E-Commerce

While Yao Ming was building his own business empire, O'neal was also busy working on her business plan. Recently, O'neal hired Marie brand Gleason, a former brand manager, to help him integrate the shoes and clothes of Shaq's brand.

Since 1999, Marie and Gleason have been working with Starter to help O'neal create her own.

Channels, but since then, O'neal's brand has gone through a lot of ups and downs. The annual business income has dropped from 170 million in 2005 to 30 million dollars today. In Marie Gleason's view, O'neal's brand has entered the stage of reconstruction.

To enter footwear

According to Marie Gleason, her first priority is to launch a website to show O'neal's influence and products. The website called Shaq.com will be built this month, and the website will be linked to O'neal's blog and other social media to promote and publicize in a wide range.

It is estimated that in February of next year, O'neal's sports shoes website will officially enter the operation stage, and 80% of Shaq's personal brand products will be sold through the website.

The retail price of children's sports shoes is $20-30, and the price of adult sports shoes is about $25-40.

As we all know, O'neal has a good platform to publicize its products. With the social media, more people will get the first time to get and publish information through these tools, and O'neal's Twitter has 4 million fans, plus 2 million fans in the Facebook account, which can make his web site get instant rapid promotion and dissemination to achieve publicity purposes, and sharks also plan to use their social platform to announce the information for recruiting 20 jobs.

Besides selling their shoes on the Internet, some retailers such as Jesse Pani will also get the right to operate the O'neal brand shoes.