2012 (Spring) Shanghai Textile And Clothing Exhibition Has Made Great Achievements.

Unique and innovative fabrics, favored by domestic buyers.

The current "China, Japan and Korea" products

On the other hand, the quality of Japanese fabrics with unique innovative functions remains a hot spot for professional buyers.

According to the feedback from many Japanese exhibitors who have been participating in the exhibition for two consecutive years, the trend of wearing the basic clothing that is focused on leisure and comfort in Japan and Europe and the United States is different. The mainstream department stores in China mainly focus on the more fashionable white-collar consumer groups, so Chinese customers prefer the Japanese unique quality and the new fabrics which cannot be developed in China.

Japan's fabric exhibition area, "J-textile", and the high-tech boutique fabrics jointly displayed by three northern counties and Osaka, including acetic acid based rayon, synthetic fiber, hi-tech knitted fabric, innovative product "cotton" and viscose fiber synthetic fiber, and so on, satisfy the differentiated design demand of the domestic high-end brand.

Fast adaptation

Development trend, the "fast fashion" fabric sales concept of tri day spring (Shanghai) Trading Co., Ltd., with rich fabric spot trading capabilities and one day to complete the order, pick up the efficient paction process, has a high reputation in the Japanese industry.

According to Chen Xuefeng, its business manager, the company has 1200 varieties and 13000 colors in Japan, and such a scale is rare in Japan.

Chen Xuefeng said: "we also have 210 varieties and 2000 colors in China, covering two major categories: woven and knitted.

Today, with the rapid development of fashion trends, we can provide timely fabric spot and deliver small quantities according to the fast changing orders of most guests.

At present, the company has already cooperated with China's first-line women's clothing, such as EP Ya Ying, and has a certain reputation in the Chinese industry. The design director of some women's clothing enterprises from Shenzhen and other places came to discuss cooperation with Chan's spring company.

On the basis of this, another 3 enterprises came to participate in the exhibition, Fukui County Fiber Association, which carried 2 enterprises.

According to Kawano Kisumi, the head of the association, 2 enterprises last year were mainly made of chemical fiber fabrics, and the three acetic acid and polyester blended products that they brought were welcomed by Chinese customers. This year the two companies continue to participate in the exhibition to expand the market.

The other three companies are producing high density and natural fiber products, and want to try the Chinese market through exhibition.

In addition, the unique quality of Japanese excipients has also become a highlight of this year's Japanese exhibitors.

Tokyo's Jigang company's innovative deodorizing, sweat absorption and fragrance accessories accessories are very attractive, attracting many clothing merchants to stop and exchange.

First appearance in Korea on "K-textile" scale

The exhibition area shows the creative design elements of Daegu's fabric industry in all directions. The Korean chemical fiber fabric embodies the competitive advantages of mid end textiles with its suitable price and colorful patterns between Japanese and Chinese fabrics.

Japanese department store / brand / brand show quality

As the most growing consumer market in the world, China's market potential is being widely concerned by overseas fashion brands.

The Japanese brand exhibition area "J-mode", sponsored by Itou Tada, Japan, shows the excellent standards of Japanese brands in terms of design and quality from the Japanese department store, Tokyo fashion landmark and fashion agency.

Since 1931, Japan's Ru, Ru jeans, which insists on creating a fashionable and healthy lifestyle for young people, has carried its own women's wear and shoes, bags, brand names and exhibitors, which perfectly explains the trend culture that is leading the comfort trend in Japan.

The punk style women's clothing brand GLAD NEWS, which has sales volume of 2 million 500 thousand yuan in 109 months in Tokyo, is now in Shanghai's Jiu Guang Department store and Hangzhou Yintai.

It is reported that this exhibition and raffles, Hong Kong Hui, Mei Luo city and other department stores in Shanghai and the famous international tide brand commercial retail landmark NOVO group reached a cooperation intention.

When knitting elements are on the way to the international popular stage, the Japanese Knitting Industry Association, as the authoritative organization of Japanese knitting industry, has brought six ODM production enterprises, mainly of high-grade knitted women's clothing, to show the top knitting technology and latest fashion information of Japan's first and second line women's wear brands.

The Japanese Leather Industry Federation has showcase the leading enterprises in various industries such as leather products, raw materials, shoes, bags and so on in Japan. Its responsible person said that China's high-end and high-end consumption momentum has been developing rapidly. They feel that buying LV and GUCCI has no personality and wants to find some brands with strong design but ingenious originality, which is the advantage of the innovative Japanese leather products.

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Local brands develop competitive advantages through differentiated innovation

In 2012, when China

After 20 years of development, the complex and changeable environment at home and abroad, as well as the increasingly fierce international competition in the domestic market, forced the industry to accelerate its pformation.

Chinese garment enterprises are constantly exploring the way of innovation and development in all aspects such as technological progress, design and research and development, business models, capital operation, resource integration, international cooperation and so on.

This exhibition, vowing to be a Chinese underwear expert and Shanghai gold Cora Clothing Co., Ltd., has the title of "China famous trademark". It has displayed the kapok material and environmental protection underwear closely cooperated with Donghua University in the exhibition stage of Japan and South Korea brand attack.

The Zhejiang snowball fur products Co., Ltd., which attracted countless Chinese, Japanese and Korean exhibitors and spectators, has been exported to Japan, the United States, Germany, Italy, Korea, Hongkong and other countries and regions. This exhibition fully demonstrates the innovation consciousness and resource integration strength of Chinese export enterprises in the pformation of domestic trade.

From the Taiwan area, Finnis International Fashion Co., Ltd., subverting tradition, brings the idea of fashion and leisure into the design innovation of home furnishing clothes.

According to Chen Congming, special assistant to the company's chairman, this year is the first time to enter the Chinese mainland market, and it is also the first time to participate in the exhibition.

"The products of our company have broken the concept of nightclothes in the past, introducing into the European fashion home leisure comfort quality, creating a home furnishing culture suitable for home and indoor environment."

Mr. Chen said that relying on the internationalization platform of the exhibition, the market reaction was very good. The cooperation with this company is not only for the first and second tier cities in the country, but also for the Japanese businessmen to seek cooperation.

Special match / World Trade Forum to promote efficient cooperation

The two special purchasing matching meetings of "high-end clothing materials" and "European and American fashion brand clothing" are the service platforms for the exhibition to promote the one to one precise cooperation between the two sides.

According to the organizers' statistics, Semir, Bosideng, Metersbonwe, Dali clothing, upper garment group and so on, and so on, have made a one to one precise exchange with 31 Japanese and Korean high quality fabric enterprises.

More and more attention has been paid to the brand of Chinese clothing which is shaped by personality. We hope to reach a long-term and deep cooperation with Korean and Japanese enterprises to help their products enhance their added value in the design process.

The 11 American fashion clothing brands brought by the special match of "European and American fashion brands" have attracted all the department stores such as Jiu Guang Department store, Zhongfang Jinyi square, Beijing Bao Yuan world, Zhongsheng world mall, Shimao department store, Heng Long Plaza, Ito Yang Hua Tang, Ji'nan Zhongquan Xindu shopping mall, Dayang department store, the Great Wall International Plaza, San Yi China commercial real estate and so on. Zhongda Xin Jia, Changzhou Qingrong clothing, IMU Dalian trade, Cai Yuan trade, Yi Si Baer, Daqing Qing commerce and other agents, as well as a total of 136 professional buyers, including BESTSELLER and W.E.CORNOR buyers, participate in docking.

It is reported that 90% of the channels have expressed strong interest in cooperation with international brands.

During the exhibition, in order to better help domestic brands to enhance the quality and operation mode of localized products, the joint authority of the world trade mall lecture hall launched three professional lectures, including ITS lecture, consumer goods in China, Japan's clothing enterprise operation mode and management tool lecture, and STYLE-VISION2013 spring and summer trend in France.

Global fashion innovation power co - casting industrial value chain

Apart from the concentrated display of commercial brands, we have seen fashion trends and creative thinking gathered from the world at this exhibition, bringing new directions, paths and resources for domestic garment enterprises that are facing pformation and upgrading.

"Shanghai international fashion design service center" unveiling ceremony, "Thai Life" new product promotion conference, Hangzhou silk Expo recommendation, Angel Cat children's wear brand publishing and ordering meeting, the first South Pole national knitting products fair.

From different angles to highlight the trend of fashion business opportunities.

During the same period, 2012 Shanghai International Fashion Culture Festival International Fashion Forum and Donghua fashion week were unveiled in Shanghai World Trade Center.

The highlights of the London Fashion Academy, the Art Institute of University of Edinburgh, the ESMOD international education group of France, the IED education group of Italy European Design Institute, Donghua University and other famous design institutes and fashion brands at home and abroad, are the latest design works.

While focusing on the development opportunities of the high-end market in East China, the international exhibition and trade status highlighted by Shanghai's unique regional advantages and the professional platform for high-end, professional, humanized services and effective solutions for the exhibition have attracted the attention of the industry and overseas buyers in the whole country. The professional audience is gradually radiating inland from the Yangtze River Delta.

In 2012, with ZARA, HM, UNIQLO and other international trend brand market tentacles to fully extend the domestic three or four line cities, "2012 (spring) Shanghai textile and clothing exhibition" has developed into an important way for international fashion textiles to enter Shanghai market based on China.

At the same time, the exhibition as a continuous optimization and continuous improvement of the textile and garment industry's huge energy field, information field and resource pool, has also created a huge power source for the value innovation of domestic garment enterprises.