International Luxury Brands Have Launched High-End Children's Clothing Parents Will Buy It?

Gucci, Fendi and Stella McCartney, Versace and other brands have launched high-end children's wear series. Luxury children's wear and Children's articles The market is like a cheesecake that is incomparable and tempting. Everyone wants to eat it. Children grow very fast, so as long as there are children in the family, then Children's Wear The demand will continue to exist.

　　 Dio Armani's children's wear price nearly $10000.

8000 yuan DIOR dress dress, more than 4000 yuan Armani denim shirt, 5000 yuan D&G jeans... A small piece of children's clothing sells for thousands of dollars. Even so, these big name children's clothes are very popular among the high-end consumers in Jiangsu and Zhejiang provinces, and more and more wealth classes are beginning to pay attention to the next generation of dress.

The Bebelux children's clothing store from Beijing has been stationed in Hangzhou for two years. It has a special counter in Hangzhou Tower and the Mixc, and has many children's wear brands such as DIOR, Armani, D&G, KENZO and so on. According to the statistics of the two shopping malls, sales of luxury children's clothing increased rapidly in the past two years, and sales volume in 2010 ranks the forefront among children's wear. In addition to DIOR, Armani, D&G, Burberry, Ralph, Lauren, Mark Jacob and other big names, more big brands have joined the ranks of children's clothing, such as Paul Smith new push first children's wear series Paul Paul teenager, FENDI for the first time in the Mixc's Hangzhou flagship store to sell children's clothing.

Many parents' children's forum in Hangzhou city recently talked about a "DIOR" girl's dress for 2011 spring and summer festival. Its elegant tone and the tailoring of layers feel that mothers can't help throwing money away.

　　 Netizens vote: 70% parents do not buy it

In recent days, "you will buy big children's luxury clothing for children" in the voting discussion: 70% netizens choose according to the specific brand, the price is high will not buy; nearly 30% netizens refuse, think this will be harmful to children's physical and mental growth, easy to form children's bad mentality; only 5% of the Internet users will choose to buy.

Jane: when I buy things, I usually take my children to pick him up. If he sees clothes that are more expensive than we can afford, he will say, "Mom, these clothes are too expensive for us to buy." Children do not have too much dedication to brand names, the key is to let children know how money should be used to make more sense.

Breeze 1969: Maybe my idea has affected children. He has no sense of famous brands: even a bit of a contradiction because it's too expensive. Ordinary clothes can be worn as long as they can. Why buy them when the value is short? Material is not the only love. Your heart will never care if you are with him - neither you nor he will care how much the clothes are worth.

Wake up: in my place of life, the children of the neighborhood are generally dressed in ARMANI, KENZO. The children's clothes I have received are also big ones, but I don't buy luxury brands for my son. I only buy good quality clothes from Hongkong. I don't want my son to be a little boy!

　　 Brand is well versed in parental consumption psychology.

Even during the financial crisis, parents will not treat their children wrongfully. Once the economy is getting better, the money first goes into the children's market. Therefore, high-end clothing enterprises should make children's clothing a separate product line. Some brands of children's wear "small adults" style. Paul Smith has introduced children's size floral shirts, Jean Paul Gaultier's small windbreaker, and Missoni's multicolored sweater.

Gucci creative director Frida Giannini said she was worried at first, because Gucci's sexy style was not able to control children's clothing, but now they have found a solution. Their children's clothes are inspired by bamboo and horse. Children's products include shoes, accessories, sunglasses and so on.

In fact, many brands and designers, from Christian Dior, Burberry to Ralph Lauren, MarcJacobs, have been designing and producing mini fashion for many years. Among them, Burberry's children's wear is a mature brand of children's wear line, and Philip LimKids, Little MarcJacobs and so on are also the leading brands in the sales of famous brand children's clothing. But in the past two years, in the economic downturn, the rich have not reduced their buddies to their children, which makes more and more fashion brands start to focus on children's clothing and children's products.