From "Foreign Trade Orders" To "Acting International Brands For Domestic Sales".

In Fujian Jinjiang The background of a shoe-making factory turning to the "briefing meeting" is based on a major business decision of a shoe factory. The past business direction is to undertake "foreign trade orders", and now the decision is turning to "acting as an international brand for domestic sales".

Choose an internationally famous brand to represent its right to develop, produce and sell in China.

The overall change brought about by this decision to enterprise operation: 1, the profit space of the product has doubled at least, and the business departments have the autonomy of "killing and taking away". The original factory operation process needs to be reorganized, and the quality of the product becomes the key to the successful operation of the brand.

The specific performance of "overall change": in the past, business: passively "transferring" customer information and communicating with customers; mechanically placing orders, placing orders and following orders; now: promoting brands, formulating sales plans, promoting market sales, managing regional markets and collecting accounts.

It is very passive in style, line, color matching and last type. Basically, it is mainly based on the "professional opinions" of foreign trade clients, and can not feel it. Terminal market A direct evaluation of the development of shoes; now: the style, line, color and shape of the shoes are dominant, but the quality of a pair of shoes will soon be judged mercilessly by the terminal market.

According to the consumption of every order, there is basically no inventory of "whole" materials, but the problem of "chromatic aberration" often becomes a "bottleneck" for the supply which is not in good time. Now, the problem of "chromatic aberration" has greatly reduced the purchase, but if the batch purchase plan is unreasonable, it will inevitably increase the unreasonable stock material and backlog the waste of funds.

　　訂單周期相對(duì)較長(zhǎng)，一般不會(huì)少于35天，生產(chǎn)周期15天，但由于受前段運(yùn)作(業(yè)務(wù)、技術(shù)、采購(gòu))的困擾太大，導(dǎo)致生產(chǎn)計(jì)劃缺乏保證，“出貨”問(wèn)題給各級(jí)生產(chǎn)主管造成的壓力過(guò)大，并且大家的工作方式很明顯都已習(xí)慣“追蹤式管理”為主;現(xiàn)在：由于前段運(yùn)作的自主性(一般為3—7天)，使生產(chǎn)的計(jì)劃安排相對(duì)保證，但根據(jù)“訂單”來(lái)組織生產(chǎn)的情況再也不會(huì)存在，《生產(chǎn)指令單》成為生產(chǎn)現(xiàn)場(chǎng)運(yùn)作的唯一依據(jù)，而且，“款雜單碎”的現(xiàn)象比以前更明顯，生產(chǎn)周期也要求相對(duì)縮短(3—7天)，最重要的是品質(zhì)要求和品質(zhì)控制程序?qū)⒈纫郧案鼑?yán)格，一雙鞋子沒做好就會(huì)影響到品牌的聲譽(yù)，更會(huì)失去一個(gè)直接的、能為公司貢獻(xiàn)利潤(rùn)的消費(fèi)者，甚至是一個(gè)出色的渠道。

"Sample" is the implementation standard of quality control. Due to the inconsistency of certain standards and inconsistencies in standards, the quality and quality of quality control work are difficult to grasp. There are often different contradictions and quarrels between the site and quality workers. The quality control personnel are often in a dilemma and can not see their work achievements. Now, the quality control system is the brand standard of the company. This standard is jointly formulated by the development (or technology transfer), production and quality control, and so on, so we all know the same. So the trouble caused by the work basically does not exist. Moreover, the quality of the quality control and the on-site work will soon be tested by consumers, and the eyes of the market are bright. Past customers' confirmation

The key points of control are "supplier's arrears", "excessive consumption of order materials" and "staff's capital output". Now, increase the "dealer's account", "raw material warehouse", "finished warehouse" and "the cost of each shoe". In short, the company Management direction The transformation will inevitably bring new requirements to the operation of the factory management mode. This is a challenge, but it is also an opportunity to upgrade the factory management level. If the management level of the company is not well prepared, the company's management decisions will be greatly reduced and the managerial cadres will inevitably be eliminated. In this regard, all managers must reach a consensus.