Shoe Enterprises, Brand, Market Segmentation, Achievement Of Brand King

As everyone knows, brand At the beginning of the market, the market performance was mediocre, and there was not much improvement. The enterprises knew very well that it would take time to cultivate new markets, and spend a lot of time on market guidance and consumption guidance. It is more difficult to spread new consumption concepts to target customers.

Although some brands are not hot, they are not hot, and the market is not very hot. But some brands have created a hundred years' brand and have built up a hundred years' foundation. There is a rule for the development of enterprises and brand growth. It is a firm rule that enterprises must adhere to as well as brands.

The brand of making fire is inferior to a good brand, a good brand is not as good as a big brand, a bigger brand is better than a strong brand, a stronger brand is better than a long brand. The secret of long-term development depends on the long-term strategy of the enterprise. The sustainable development of the brand is a market that aims at finding the market blank and doing something invisible or not to be done by competitors. The criterion of choice is the principle of small products and big market.

The market is large enough, and there are enough consumer groups. There must be new areas for development in the future, and a huge new market for target customers. The development of strategic cold stove is a constant success brand. Although the company develops slowly, its development is very steady.

As early as the 30s of last century, enterprises set up factories in Shanghai, and later quit because of war. Chinese Market 。 In fact, the new market must have the input process, the training process and the process of guiding consumers. At the same time, because of little understanding of the national conditions, the mode of operation is not well suited to the characteristics of the Chinese market, the single product style, the lack of consumer appeal and marketing means are also the main reasons for the unfairness of the market.

At first, it may be difficult to manage, the product is limited, and it can not meet the individual needs of consumers. Enterprises must change their thinking strategies, increase their styles and increase varieties, and actively cater to the demand of consumers.

Along with the widening of the product line, widening of the market and widening of channels, new series of new products are constantly increasing, and new fashion elements are added into the brand to enhance the image of the brand. The product has gradually increased more than 100 varieties.

Although the overall scale is not large and the market share is not too high, some brands can take the lead in the market. With the further improvement of the brand and the recognition of consumers, the brand has begun to make new breakthroughs in the high-end market.

Aiming at the new market, adhering to the principle of "goal first":

The lower level of marketing is counterfeiting, the primary level is followed or imitated, the intermediate level is participating in competition, the advanced level is the leading brand, the super level is the innovation concept, and beyond the level is to open up the fine market, open up new market and create new cake.

　　 Shoe enterprises Brand always adhere to market segmentation, target customer segmentation and channel segmentation, to do new markets, open up new fields, research and develop new products, do other enterprises can not see the market, do other enterprises do not want to get involved in the field, the production of large enterprises do not want to make small products, competitors do not want to do things, to achieve first-class brand.

Abandoning the fierce competition in the mainstream market, burning up the cold and making early efforts to develop new products, such as Reebok, has always grasped the niche market, trying to tap the commercial value and shifting the development position from the "Red Sea market" to the "Blue Ocean zone".

The meaning of marketing is simply the question of taking and giving up, saying that the white spot is to choose and give up. Enterprises choose war or peace and decide by themselves. To compete in the mainstream market, the share must be prepared for death. Many local enterprises see that the mainstream products in the market make a lot of money, blindly invest blindly into blind participation, and the final result is very tragic. There are a lot of strength, many large conglomerates in the shoe industry suffer from Waterloo.

Silently adhering to the strategy of enterprises and choosing the development path of winding streets, we must be tolerant of loneliness and make a cold door to guide the consumption concept. The market cultivation cycle is relatively long. In the growth and development period, there are competitors to grab shares. We must consider the present and future problems. We must understand who will participate in the competition in the future. Those who can also enter the industry quickly, who are the potential competitors of enterprises, and what measures the enterprises should deal with.

If we do not take preventive measures, even if the market is nurtured, the cake will be snatched away by the opponent. In the end, the principle of developing the new market must be to win and win.

In this regard, the brand can take the low price principle, high quality, low price and reasonable profit, and refusing profiteering is the best way to stop competitors. The way of profiteering is a great hidden danger for the pioneers. When the market is fostering, competitors will find business opportunities and see that the products will soon be able to measure costs and profits. If there is a huge profit, competitors will soon come.

The market has been competing for four kinds of smoke, and has finally become a small profit or even a loss making business. The shoe industry in China has failed to represent the international market.

To make new market and new products, we must refuse profiteering, and make money easily away from profiteering. This way is a good way to suppress opponents and improve competitive barriers.

After all, the brand must be fast, successful and fast to surpass. If we stand out in the fierce competition, we must have a unique consumer proposition. How can we quickly remember the brand and how to memorize it deeply and form the concept of consumption first, which requires distinctive characteristics, unique personality and distinctive consumption concept, and gives consumers the absolute reason for choosing the brand.

The concept of innovation enables the product to move, so that the product can speak and walk. There are several innovations in the product's speaking and walking. The differentiated marketing strategy is to constantly innovate the concept. The brand has both rational appeal and emotional appeal. The rational appeal is that the function is the function and the effect, and the emotional appeal is to give the brand emotion and life. If the product has life, it will move, then it will walk, and the product will move, the customer will move up and the market will rise, and the brand will develop rapidly.

Indeed, Local enterprises We should also be good at finding new markets, creating new brands, creating new cakes, being pioneers of the market, being courageous explorers in the field, being good at being a distant traveler in the industry, and also willing to make small achievements in big brands. We must also stick to our principles so that local enterprises can surpass foreign brands and create a dream of Centennial brand development.