Import Platform For Overseas Brands -- China International Garment And Textile Fair

Exhibition Title: Fashion & romantic --2012 China (Dalian) International Garment and Textile Fair

Holding time: Saturday, September 8, 2012 (-11) (Tuesday)

Venue: Dalian World Expo Plaza, Dalian Xinghai Convention and Exhibition Center.

2012 China

"Continue to adhere to the idea of innovation and development, take the road of internationalization and marketization", focusing on the theme of "fashion and romance", focusing on strengthening investment promotion, promoting business exchanges and brand pactions, focusing on exhibitions, fashion shows, brand agency promotion activities, fashion trends release, theme forums and other activities to deepen functional orientation and strive to create boutique exhibitions.

Functional positioning: the important platform for overseas brands to enter the Chinese market, the publishing window of fashion creativity and trends, the promotion and incubation base of domestic independent brands, and the main carrier of local industries.

Scale and specification: the 2012 garment and Textile Fair is divided into two parts: the professional exhibition area and the retail exhibition area. The exhibition area is 40 thousand square meters and 1500 standard booths. The scale is the top 5 of 150 similar exhibitions in the country.

Participants: 1. There are nearly 100 enterprises in the national garment and textile industry cluster, and nearly 2 representatives of domestic and foreign brand production, processing, agency and distribution enterprises, nearly 1000 people in the media, leaders and relevant organizations and organizations at home and abroad.

Main features:

1. "Overseas brands."

"Function is more strengthened.

In addition to the exhibition theme of China line, the international brand agency center will also set up the "European fashion Pavilion" with more than 40 two or three line brands in Italy, Spain and other countries. The organizing committee will organize interested parties and agents to negotiate on the spot. With the international brand promotion center, operators and agents will hold an international brand global partnership annual conference. At the same time, the Dalian free trade zone will launch the "free trade zone logistics exhibition function briefing" to provide more practical content and significance for overseas brands to enter the Chinese market. A series of promotional activities will be held with brand dealers to hold several new product launches, so as to build an efficient and direct platform for Chinese and foreign fashion industry to enhance and strengthen the effectiveness of the import platform function. In 2011, the organizing committee continued to increase its overseas investment promotion efforts, and strive to achieve and exceed the number of booths in 2010, in addition to the "French fashion".

2, for the first time become the new generation exhibition platform for clothing design at home and abroad.

The competition, based on the platform influence of the Dalian Clothing Fair, will continue to co organize the twentieth JEANSWEST cup casual wear design competition this year. In addition, the organizing committee will gather together the Dalian Industrial University, the Japanese Kobe arts and Engineering University, the Japanese vanilla women's University, the Dongseo University of Korea, and the five art universities of the United Kingdom University of Southampton to jointly build an innovative competition platform. They will organize the "2011 International Fashion Institute Invitational design invitational tournament", "2011 international fashion industry, the garment industry and University Talent Training Forum", "2011 International Fashion colleges and universities creative works static exhibition". JEANSWEST group successfully held the nineteenth casual wear design last year.

3, the "fashion innovation and fashion trend release window" plays a more prominent role.

The Dalian Clothing Fair is the only exhibition in China that persists in fashion trends. It has demonstration effect in the industry.

In addition to inviting famous international brands and designers, the exhibition organised high quality and high-end fashion show releases and Italy and Spain design masters lectures. At the same time, professional arts colleges and universities at home and abroad and authoritative fashion research institutes jointly invited the establishment of the popular trend release area. In collaboration with Taiwan textile development Association, the 2011 Taiwan fashion information and high-tech functional textiles sharing conference was held, and YOKA Fashion Co hosted the "Dalian girl fashion street auction" event, with a view to guide and push the fashion consumption and market direction.

4, "domestic independent brand and industrial cluster promotion base" trend is more obvious.

The Expo will build an import platform and create a publishing window for the trend. Combined with market demand, it will jointly organize the "China garment national brand internationalization Summit Forum" with the new business newspaper jointly with the French fashion magazine. It invites international professionals who have made great achievements in international brand research and development, image shaping, marketing and other fields to explore the internationalization of Chinese clothing brand, and find ways to reasonably integrate superior resources, create national brand core values and promote effective ways to promote the internationalization of Chinese clothing brand.

At the same time, we should combine international authoritative institutions and fashion media to give full play to the guiding role of public opinion. We will carry out publicity campaigns for domestic independent brands and industrial clusters. In addition to conducting trade matching with overseas and domestic apparel industry projects before the exhibition, we will also hold information briefings for industrial clusters in Dongguan, Zhejiang, Tonglu and Heilongjiang Lanxi in Guangdong.

5, the advantages of "pulling the main carriers of local industries" are highlighted.

In 2011, the Expo will continue to hold the "fine retailing exhibition of fine garments at home and abroad". At the same time, it will join hands with the letter committee to hold the exhibition of "Dalian industrial products retail Exhibition" at the Convention and Exhibition Center. Based on the main vein of Regional Industrial Development, it will plan relevant activities carefully, and focus on promoting the formation of the "West Bay industrial cluster area" in Liaoning.

6, ingenious

The opening ceremony.

This Expo will abandon the past complicated opening ceremony, join hands with the international first-line brand, start the simple and fashionable model show, and present a magnificent scene with the characteristics of the Expo but not losing fashion and romance.

Exhibits categories: Men's wear, women's wear, casual wear, fur clothing, underwear, clothing accessories, fabrics, accessories, home textiles, textile machinery, clothing equipment, clothing design, etc.

Exhibition area: the first floor of the Expo Plaza is the overseas high fashion exhibition area, the national independent brand exhibition area, the textile and sewing equipment exhibition area and the fashion accessories exhibition area.

Display trade: display domestic and foreign clothing and textile brand and related fashion brand image; show the creative design concept, achievements and cultural connotations of Chinese and foreign fashion designers; hold trade meetings between domestic and foreign brand exhibitors and brand agents, distributors and purchasers, and engage in booking trade negotiation activities.