The Second Phase Of South China City Was Born, Boosting The Overall Upgrading Of Leather Industry

The second phase of South China city was born, boosting the overall upgrading of leather industry a world-class leather and leather goods trading platform with a single building area of 380000 square meters, 8000 exhibition spaces, 138 elevators, 1800 parking spaces and a total investment of more than 5 billion yuan was officially broken ground in July 2007. It is the second phase project of the South China City International leather raw materials and finished products trading center, known as the largest single building in Shenzhen It takes about 10 months to complete the construction, decoration and operation of the project. Such a large-scale investment, such a fast construction speed, the supporting points behind it and what positive impact will it have on the leather industry of Pan Pearl River Delta and even the whole China and the world? On July 18, 2007, the international financial giant Merrill Lynch fully supported the second phase construction of South China city. The press conference was held in South China city. South China city and Merrill Lynch signed an exclusive placement agreement of US $125 million convertible bonds. Merrill Lynch successfully placed the bonds with four internationally renowned investment funds (Deutsche Bank, dkroasis, medley, TRG), which marked the full and positive start of the second phase construction of South China city. The successful financing of South China City in the international capital market shows that the international capital market has fully affirmed the development prospect and value of South China city. compared with the first phase, the second phase of South China city leather construction has a larger scale, more complete varieties, more complete supporting facilities and more humanized. South China city leather phase II building is 300 meters long and 150 meters wide. It is divided into two floors underground and six floors above ground. In order to build a world industrial raw materials and finished products trading center with high quality and international standards, South China City Phase II project is a well-known domestic construction unit from the design unit, the supervision unit and the construction general contractor, and the construction is carried out according to the strict requirements of the "Luban Award", the highest honor award in the national construction industry. At present, nearly a thousand leather suppliers have registered and paid deposit, waiting in line to enter the second phase of South China city leather. South China City International leather accessories trading center phase II effect drawing new model, one-stop effectively reducing the upstream cost of leather industry chain low cost and differentiation are the basis for the survival and sustainable development of enterprises, and it is not easy to realize low cost and differentiation at the same time. However, through continuous value innovation, South China city allows businesses to enjoy low-cost and differentiated high-quality services at the same time. At the beginning of the construction and operation of the first phase of South China City, the business philosophy of "seeking win-win and sharing success" was determined, and a strategic layout of 30% of the exhibition spaces for sale and 70% for rent but not for sale was formulated, which tied the interests of merchants with South China city. The biggest characteristic of this business philosophy can make all the forces concentrate and spare no effort for the same goal, and at the same time, it also lays a good foundation of good faith for win-win cooperation. by breaking the industrial boundary of traditional professional market and logistics industry, integrating various service functions and operation activities in the supply of industrial raw materials and purchasing activities, South China city effectively integrates market transaction, product testing, logistics service, exhibition service, information consulting service, financial service, talent exchange and training service, etc "One stop shop" in South China. South China city also actively cooperates with industry associations at all levels to organize various exhibitions and promotion activities from time to time, so as to organically combine the traditional exhibition and the fixed permanent exhibition. branding and internationalization connect with the integration process of the world leather industry over the past two years, more than 3000 merchants have signed up to settle in the five professional trading centers of South China City, including some well-known international and domestic brands, such as xunxing zipper of leather goods raw materials trading center, Wenzhou Dongtai and Pacific Leather plastics; Heidelberg, gaobao, boster (Shanghai) Co., Ltd., Weishi paper and Shanghai Electric Power Co., Ltd. of printing paper packaging trading center Sakata, ink, etc The strong presence of many well-known brands will certainly enhance the value of the entire industry chain, and will also bring purchasers better products and more advanced solutions. The second phase of South China city is not only an expansion of scale, but also an extension of the group's development strategy to high-end production and service industry. After the completion of the second phase, South China city will introduce high value-added economies such as company headquarters, R & D centers, testing centers and industrial products into the south city of China. This move will guide the "high value-added" and "value-added" sectors of the South China city. This kind of strategic deployment will make South China city keep pace with the industrial upgrading pace of Shenzhen, and gradually become the industrial cluster of production and service industry in the Pearl River Delta and even the whole country. The first phase of South China city leather was welcomed by the first batch of merchants on December 6, 2004. In a short period of three years, the occupancy rate of South China city leather phase I has reached 100%, and a situation of "one shop is hard to find" has been formed. South China city through different levels of model innovation, through the continuous breakthrough of the traditional industrial boundaries, through the restructuring and distribution of various advantageous resources, South China city is constantly achieving value innovation. Through continuous value innovation, it is inevitable to bring value-added services and reduce investment risk to all businesses. It will also make new contributions to the overall upgrading of China's leather industry and building a world famous brand of China's leather industry.