Exhibitions Are Commendable. Brand Exhibitions Are Very Helpful.

At present, with the rapid development of the market economy, there are numerous exhibitions with numerous eyesight. Many enterprises, in order to enhance the brand influence and market competitiveness, will always trust the organizers of the exhibition.

Finally, the promotion of corporate marketing will not only cause serious negative effects, but also lose energy and waste money.

With the continuous promotion of reform and opening up and the rapid development of China's economy in the past 30 years, China's exhibition industry has also been unprecedentedly developed, providing vast space for the development of hardware, plastic, machinery and Mold Exhibition.

There are more than 4000 exhibitions in various parts of the country every year.

And Mechanical Exhibition accounts for nearly 60%, has become the largest component of our exhibition.

Analysis of the exhibition held in 2011 is very serious.

Large exhibitions can be commendable, small exhibitions are more than not real, gimmicks call, but the real implementation is early, and should cause the attention of hardware enterprises.

Because of the particularity of the hardware industry, compared with the general advertising and activity marketing, exhibition marketing is a hardware and electrical enterprise.

Promotion has opened up a broader stage of performance.

With the continuous development of the form, content and function of the exhibition, compared with other sales promotion methods, the position of exhibition is becoming more and more serious in the marketing strategy of hardware enterprises.

Before participating in the exhibition, we must know ourselves and ourselves and stick to the combination of enterprise strategy and brand promotion.

The important purpose of enterprises to participate in the exhibition is to promote the brand of enterprises and products, thereby expanding the social influence and market competitiveness of the brand, improving the consumer's concern and desire for the brand. Therefore, when conducting the exhibition marketing, the enterprise must closely integrate with the brand promotion of the company's products.

First, we must do a good job in advertising.

Enterprises can choose to name the exhibition, advertise on the organizer's website or the tickets of the exhibition, etc., and carry out publicity on the spot at the entrance of the exhibition, etc.

Two, we must do a good job in planning activities.

In order to enhance the influence and appeal of enterprise brand, the creative activity planning on the scene will play a positive role in promoting.

Such activities include both on-site promotion of enterprises and promotion of new products.

On the spot promotion, businesses can draw visitors by using raffle, interactive or unique creativity.

A number of mechanical independent professional brand exhibitions have been established and developed, such as China International Machine Tool Exhibition, China International Mould Technology and equipment exhibition, Chongqing machine tool mould exhibition, Beijing international technology exchange conference, Tianjin auto die exhibition, Guangzhou Asian Mold Exhibition, Shenzhen machinery Mould Exhibition, etc. Shanghai exhibition industry has developed very rapidly. There are only more than 500 exhibition fairs each year, with an exhibition area of about 7000000 square meters, ranking the first in all cities in the country.

According to Luo Baihui, director of the international mould and hardware plastic industry association, the global exhibition industry has also undergone important changes since the outbreak of the global financial crisis in 2008.

Affected by the crisis, the scale of mechanical and trade exhibitions in Europe and the United States dropped, and the audience declined. However, in China, Brazil and other emerging countries, the mechanical exhibition showed an expansion trend. In 2010, the number of world-renowned manufacturers and new technologies and products in Shanghai International Machine Tool Exhibition and Guangzhou Asian model exhibition reached a new height, attracting global attention.

By 2015, the output value of China's exhibition industry will increase from 145 billion 300 million yuan in 2010 to 300 billion yuan.

Luo Baihui, director of the international mould and hardware plastic industry association, said that in the next 5 years, China's exhibition industry will enter the fast lane of development.

In recent years, the hardware and mould industry has been awakened by brand awareness. The exhibition is a good platform for displaying the brand. Coastal cities such as Shenzhen, Guangzhou, Shanghai and Ningbo have always been the focus of the exhibition. Now, with the expansion of domestic demand, the second tier cities are also beginning to develop.

It is estimated that by 2015, the number of exhibition will increase from 5040 in 2010 to 7000, the exhibition area will increase from 50 million 500 thousand square meters to 100 million square meters, and the output value of exhibition industry will increase from 145 billion 300 million yuan to 300 billion yuan.