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    Early Summer Comes, Sales Of Household Clothes, Online And Offline Are Hot.

    2012/5/5 12:14:00 21

    Home ClothesSilk FabricsBrand Image

    With the quickening pace of urban life, home is replaced by comfort and warmth.

    Leisure wear

    To ease the tension of work has become the concept of healthy family life accepted and recognized by many consumers.

    At present, the sales of home clothes are increasingly hot both in the online and offline markets, and the online shopping market is fast and convenient, which has been well received by young women.


    Although China's home furnishing clothes are still at a starting stage, consumers have begun to pay attention to their home furnishing in recent years, but the market potential of home furnishing is less than 10%. Therefore, the prospect of home furnishing is well received by insiders.

    Insiders said: household clothes will become a strong reserve force for the development of the garment industry.


    The reporter learned from Taobao that the sales of household clothing products are very hot at present, and the home clothes priced at around 100 yuan are consumers' favorite.


    In a home furnishing and pajamas exclusive store, a $198 women's file set home clothes sold up to more than 7000 pens in one month, and all kinds of promotional activities in the store were flourishing, such as "full mail", "100 yuan to choose", "value for money" and so on, which made the relatively low price more attractive.


    In the Taobao shop, some businesses also provide tailor-made activities to make home furnishing clothes more comfortable.

    In addition, Mr. Wang, who has 2 years of experience in home furnishing sales, revealed that summer is coming.

    Silk Fabric

    The comfortable and comfortable home clothes sales are hot.

    In addition, with the pleasant goat, sheep, rabbit and other cartoon patterns, home furnishing clothes are also popular among consumers.

    Also, those home furnishing clothes with exaggerated and broken flowers are more obvious to youth, so they are also popular among female friends.


    Sales of household clothing must be very distinctive.

    brand image

    It is very important to create a warm life style for consumers.


    Therefore, some promotional brochures can be set up when decorating the shop, telling consumers how to dress correctly or showing their feelings after wearing them, so that consumers can clearly feel that products can help them positively.

    Because consumers are largely stimulated by visual needs before buying certain products, they pay great attention to page design and improve sales volume.

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