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    First Quarter Was A Good News, Adidas Confident.

    2012/5/7 9:47:00 20

    First QuarterAdidasRevenue GrowthGlobal

     


      

    Adidas

    The group released its first quarter global performance.

    2012

    First quarter

    Adidas's global sales revenue increased by 14% to 3 billion 824 million euros.

    The group's net income based on shareholders increased by 38% from 209 million euros in 2011 to 289 million euros.


    In the first quarter, the wholesale business revenue increased by 10%; comparable stores.

    sales revenue

    With the growth of 9%, the revenue of retail business increased by 16% compared with the previous year, and the income of other businesses increased by 32%.


    Gross profit margin dropped by 0.7 percentage points to 47.7%.

    Although product sales and regional businesses are combined to see positive overall sales revenue, the share of sales revenue of higher profit retail business has also increased, but these are not enough to offset the increased input costs.



    Greater China sales revenue increased by 26%


    According to the exchange rate unchanged, Adidas has achieved growth in all regions.


    Among them, sales in the Greater China region increased by 26% to 385 million euros.

    Sports performance series plays a role in promoting sales revenue growth.

    Distribution stores and self owned stores maintained a large number of passenger flows, and self sales increased by 10% compared with sales in the first quarter.


    In addition, Adidas's revenue in Western Europe increased by 7%, sales in European emerging markets increased by 15%, and sales in North America reached 869 million euros, an increase of 11% over the same period last year.

    Driven by strong two digit growth in Japan and South Korea, the group's sales in other Asian markets increased by 26%.

    In Latin America, sales revenue increased by 14% to 372 million euros.


    Net profit growth is expected to be 12% to 17% in 2012.


    The company expects the Group sales revenue to grow by nearly 10% in 2012, and the net income based on shareholders is expected to increase from 12% to 17%, reaching 750 million euros to 785 million euros.

    This is due to the high visibility of the group in fast-growing emerging markets and the further expansion of retail business.

    In addition, some major sporting events this year will also play a positive role in stimulating the sales revenue of the group.

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