Shoes And Clothing Brand Greet Mother's Day, Summer Family Kinship Discount

Although the May Day holiday has ended, many consumers' enthusiasm for shopping has not gone away.

In the past weekend, the city's stores are still crowded, summer wear has all entered the discount sales stage, and some brand pactions still maintain a high level.

At the same time, the upcoming mother's day has also provided a new opportunity for businesses. This time the main thing is family ties.

Before the festival, sales promotion has already become a common understanding in the industry. Many shopping malls have started selling mother's day since the beginning of their long holidays, and more businesses have set mother's Day activities for from May 3rd to 20th, up to 18 days.

The promotion of mother's Day is still dominated by clothing, underwear, shoes, jewelry, cosmetics and other commodities.

However, the reporter noted that today's mother's Day is no longer a patent for the elderly. Many young women who are newly born mothers will get gifts from their husbands or family members. Therefore, many young people's clothing, jewelry and cosmetics are available on the mother's day market. The location of the sale of businesses has also been reduced to more than 30 years old and even more relaxed.

In addition to the physical department store, affected by the logistics time, online shop for mother's Day sales is earlier put on the agenda.

The reporter typed "mother's Day" as a keyword on a large shopping website and searched out more than 440 thousand sales information.

Start a full discount.

On the other hand, both the entity department store and the network sales platform have offered preferential treatment for the current market.

The reporter learned from some of the 100 stores in the city that the current promotional activities can still reach or even exceed 50 percent off level, such as "88 yuan purchase of 188 yuan merchandise" activity 53% off.

There are also some business activities and 50 percent off hit a side ball, for example, a shopping mall launched a "full 99 minus 51" activities, which is compared with the "100 reduction of 50" activities, whether the activity threshold or preferential amount is only 1 yuan, a 52% off fold.

It is worth mentioning that at present, summer wear has all entered the stage of discount sales. Some counters even launched new promotion activities at the scene after sale, introducing the contents of clothing collocation, materials and styles to consumers.

On the other hand, in addition to the sales activities, there are also special counters that offer special or recommended prices for sale, attracting many consumers coming to Taobao.

The "May 1" holiday is the peak for new people to get married and get married. As the weather gets warmer, there are few new couples who are married every weekend in the next few months, so wedding products are still another main force in the market at present.

Reporters saw in some hundred stores that groom suits, brides' wedding dresses, gowns, Qipao, jewelry, and mother-in-law dress items were still placed in a very prominent position, and have all been replaced for summer wear styles.