Jinjiang'S Development Is Dragged Down, And 20% Shoe Enterprises Have No Orders.

Reporter survey found that the whole

The supply chain of footwear and clothing is affected by the market downturn to varying degrees.

Heng Li, marketing manager of Quanzhou Zhuo Yong (Heng Li) Trading Co., Ltd., in an interview with reporters in April 18th, said: "at present, the international shoe industry orders are only about 6 of the same period last year.

In Jinjiang, 20% of shoe factories have no orders. "

As Jinjiang "

Zhuo Yong Hengli, the largest supplier of business area, expanded its operating area from 600 square meters to 7000 square meters in January this year.

But Zhu Jinjun said that before the expansion, Zhuo Yong daily turnover of about 800 thousand yuan, and expansion, turnover growth has not reached the corresponding speed.

Zhu Jinjun disclosed that before this, Zhuo Yong Heng Li had worked with Anta, XTEP, Jordan and other sports brand enterprises for "unconventional" cooperation, mainly supplying accessories for casual footwear.

He said that from the supply of Zhuo Yong this year, the whole sports brand enterprises are facing a grim situation, mainly due to poor performance in the international market.

"At present, the international shoe industry orders are only about 6 of the same period last year.

In Jinjiang, 20% of factories have no orders. "

"This year's order purchase volume, compared with the previous year, at least 30% decline.

The current trend is that

The supply is declining, while the supply of fashion casual accessories is on the rise.

On the one hand, demand is down, and on the other hand, monetary policy is tightening up. Enterprises are short of funds and financing is more difficult.

As suppliers, the amount of refund and the rate of refund are declining.

Zhu Jinjun, for example, supplied Anta, Jordan and other enterprises in December last year.

"These enterprises generally put forward a 90 day repayment period, which we can not accept."

He disclosed that Zhuo Yong's cooperation with the international brand of "Bao Bao" is "usually monthly, and the longest 45 days will be able to refund, and it is a single settlement."

Zhu Jinjun believes that at present, Jinjiang's sports brand is facing product adjustment, "the style of sports shoes and clothing is changing, from sports to leisure and fashion."

He said that the main consumer groups of sports shoes and clothing are youth and students, but young people nowadays like to catch up with the trend. People with a little economic strength like to wear international brands. This is also the main reason for Jinjiang sports brands to adjust their business ideas.

Shishi, a Xinshi lion dyeing and printing factory, also told reporters that the printing and dyeing factories were able to enter the profit period after February. However, in the first quarter of this year, the printing and dyeing mill's business was still in a loss stage.

He said this reflects the downturn in the footwear industry market from one side.

Mr. Zhang, director of Hengfeng long company, who has been in Jinjiang for over ten years, has told reporters that they have changed careers since last year, specializing in the supply of casual pants.

Reporters have learned that similar situations are not uncommon in Jinjiang.