Footwear Companies In China Face Heavy Hurdles

China has become a big shoemaking country in the world with the output of over 10 billion pairs per year, but it is hindered by the overseas "green trade barriers" and the export of footwear products is frequently blocked.

Reporters learned that many Chinese

Technological innovations have been stepped up to break down the containment.

In the booth of a shoe enterprise in Zhuhai, children's shoes with various styles are full of exhibition frames, but few businessmen come to see them.

"Business in Europe and America is not good now."

Wang Huan, the head of the company, said that the overseas economic downturn has resulted in a 40% reduction in European orders this year than last year.

Wang Huan told reporters that Europe and the United States increasingly stringent environmental requirements for footwear products, but also for "not optimistic" footwear exports to form a "green trade barriers".

"Our shoes exported to Europe are subject to product testing."

Wang Huan picked up a child's sandal around him and said, "like this.

The cost of testing is RMB 10 thousand yuan, which is a great cost pressure for us.

"Foreign environmental standards are strict and our life is not easy."

Xu Jiale, a shoe manufacturer exhibitor from Jiangsu, said that the products were exported to foreign countries. They might face the risk of claims because they did not meet the relevant testing requirements. In order to avoid losses, the company would send samples to the third party testing institutions for inspection.

In recent years, European and American countries have repeatedly promoted "green standards" involving human health and environmental protection, making Chinese footwear industry often in a passive situation, and exports are frequently blocked.

3 exhibitors told China News Agency reporters that the footwear industry in the mainland is now in urgent need of unified environmental standards and technological innovations to meet market challenges.

Although the "green trade barrier" makes Chinese shoe enterprises face unprecedented challenges, it is also a "double-edged sword", which objectively promotes Chinese shoe enterprises to move towards a new round of maturity.

Reporters from the Canton Fair found that more and more shoe companies use more technical innovation and environmental protection means, making products more competitive.

"Some domestic manufacturers of shoes, fabrics and glue are not qualified, will cause harm to the human body."

Cui Guoqing, general manager of Wenzhou Le link import and Export Co., Ltd. said, "our industry is pushing forward the progress of environmental protection and other technical means, and the production level of the whole industry will be improved accordingly."

Aili, business manager of Fujian AI three road Shoes Co., Ltd., Lin Feng, said that the way to seize the market with low price and low grade products has been difficult to continue.

We should make breakthroughs in environmental protection technology.

"Although the implementation of more stringent green standards will increase production difficulty and cost will increase correspondingly, but this is the only way for the development of China's footwear industry."

Cui Guoqing said that shoe manufacturers should be prepared and increase investment in technology and product research and development to cope with the severe challenges posed by overseas markets.