Black List Of Fashion Magazines -- Xu Jinglei'S Disappearance Of Clothing Stores

After ten years of acting, actors, singers, directors, bloggers and editors...

Xu Jinglei, a talented girl with multiple identities, was finally planted in a clothing store. It was opened from a great vitality to a miserable and tragic door, but only for a year.

At the end of the year, she made a final inventory with the basic knowledge of accounting which had just been studied: a total of 3 million 300 thousand yuan was invested, and there was a lot of time to go in, and only 900 thousand yuan was left when closing down, with a loss of 73%.

If it is counted as a missed opportunity to make money, the loss will exceed 200%.

Talented women also have money.

From "Blue Lotus" to "flying straight down"

Xu Jinglei used to be popular.

The "black list" has been rated as "dressed incomprehensible".

Forced by Xu Jinglei, he began to think of the flowers and gradually gained experience.

After breaking away from the "black list", it became a dress consultant in the circle of friends.

A friend asked her: why not open a clothing store? Every woman has a dream of opening a shop in her heart. So does Xu Jinglei.

She bought a number of books on business management, and half a month later, she found it very suitable for setting up shop: sufficient capital, stable customers, clear lines, and celebrity effect.

Close to the book, Xu Jinglei is ready to play.

She rented three side-by-side facades on the 4 floor of the Dongdan market, elaborately decorated, and the signboard was the three big word of her autographed book, the blue lotus.

On the purchase, Xu Jinglei spared no cost.

Before she opened the shop, she wanted to take the route of the goods. She tried to ensure that one style only entered one, and she set it in Europe, America and Hongkong, China.

Such a request will cost a lot of energy.

But she is willing to do such work, and there are many opportunities to go abroad anyway.

Before going abroad, Xu Jinglei asked a good stylist to come out for coffee and talk about the fashion and fashion trends of the season.

When I met abroad, I met those controversial styles that were well dressed and swayed and dressed badly. She would take out a sketchbook, take it in a few strokes, bring it back and enlarge it, and hang it on the wall of the shop.

When you meet a self satisfied customer, place an order first, then contact the clothing store for mail order.

This is not easy to cause pressure on goods and capital operation.

But fashion is not popular with Xu Jinglei.

There is a problem with her purchase. She likes the same color clothes, and prefers relatively plain colors. She is always blue or cream.

When buying, she naturally chooses according to her preference.

The result of self intoxication is not to applaud.

Generally speaking, if the sample has not been sold for a week, it should be removed immediately, otherwise it will cause bad impression to customers.

What about nobody's fashion?

Discount sales promotion is out of the question.

"Blue Lotus" is going to be a high-end line. Once a discount precedent is issued, there will be no new customers to visit. If anyone can wait to buy a discount, who will buy the original price? Only then will he fall into the vicious circle of purchase, backlog, discount, restocking and backlog again.

After thinking about it for a long time, Xu Jinglei rented a small facade on the 4 floor across the nine pavements of "Blue Lotus". An odd name was called "flying straight down". Those backlogs were secretly sent to the staff, then marked the original price, and then hung up a big 35% off label, cleared goods.

Xu Jinglei is too small to look at the wisdom of the customer's comrades. The women who love beauty can remember the fashion, and the discount shop deviates from the flagship store so close.

In less than a week, someone asked the "Blue Lotus" shop clerk mysteriously: "did you open that family? How did it last thirty percent off?"

The shop assistant faltered, so the customer became more and more aware of his vision. "Blue Lotus" turned into a circle at most, and then plunged into "flying down" to pick and choose.

Although the "fly down" business is very hot, but because of a straight decline in profits, deducting fixed costs, almost no money.

Business and idol drama

In addition to the funds invested in the early stage, the purchase funds are also drawn from Xu Jinglei's bank card.

At the beginning, she often looked at the details of online bank bills, probably knowing how much she invested.

Later, besides buying, I bought some of my favorite products.

Once and for all, the bill becomes a confusing account.

Friends know this state of her, they all tell her: you put so much energy, money and time, how can you ask profit?

It is a big problem for a woman whose brain thinks of words and art to calculate money rationally.

Xu Jinglei went to Xidan book building to buy a basic accounting. He studied hard for half a month and was finally confused by those terms of expenditure and income.

A simple formula for ordinary cashiers is like a heavy mountain for her.

"Blue Lotus" is becoming more and more difficult in Xu Jinglei's hard work.

Friends who promised to be her frequent customers changed their careers, and became lobbyists, persuaded her to take advantage of the "Blue Lotus" surface.

Xu Jinglei resolutely shook his head and invested in exuberant spirits. How could he pfer his face in a dusty way? Even if the shop was not a strong point, he must turn the st stock into a good stock and return to work.

When making this decision, Xu Jinglei felt that he was very active in the idol drama.

But after all, business is not an idol drama.

Because one day can not do a few businesses, the treatment of employees has become a new problem, the Commission is very poor.

Everyone began to put forward the intention of raising salary and job hopping.

Xu Jinglei quickly set up a high base salary low commission plan, hoping to stabilize the army's heart.

Without the incentive of the Commission, the employees began to slack off - selling more and selling less, and who could work harder at leisure? As a result, the business in the store was not as good as before.

The last month's income and expenditure account is that Xu Jinglei went to France twice a month to visit Italy and Hongkong, China, and invested 820 thousand yuan, with a turnover of only 90 thousand yuan.

The loss is not only that, because it's all about taking care of it.

In that month, Xu Jinglei pushed off a movie, postponed the publication of a book, and declined the attendance of three fashion parties.

For this reason, we lost nearly seven digits.

It is an electronic magazine "open", the boss advised her: "how can you not understand why you grow old and avoid weaknesses?"