Changes In Children'S Clothing Keep Abreast Of International Trends

The new generation of post-80s, or even 85 women gradually grew into the main mothers group.

Young mothers have different habits and psychological characteristics with their 70 mothers.

These differences directly determine the major changes in consumption trends and fundamentally affect the development of children's wear industry.

Balbala summed up the changes reflected in the industry as "professional" and "fashionable".

Create a one-stop shopping space

When a young mother plans to buy clothes for her children, she hopes to buy tops, trousers, shoes, schoolbags, hats, even glasses and belts.

Instead of taking the children to and from four or five shops, they can buy everything they need.

Barbara pformed the demand of consumer groups into "the development of all categories, creating a one-stop shopping mall" pformation.

Category, expand and enrich the product line, covering 0~14 year old children's clothing, shoes, accessories and other categories, and even extended to hair accessories, "zero wallet" such "small items" to fully meet the children's clothing category.

When mom walks into Barbara shop, she can buy children from head to toe.

After the rich category, the store space must be enlarged, subverting the traditional children's clothing "small store" to create children.

The "super store".

Beginning in 2006, Barbara and British design companies designed a new image of Barbara one-stop shopping center through worldwide research, combined with the development trend of international stores and the characteristics of the Chinese market.

Hundreds of square meters frequently, and even nearly 1000 square meters of shops.

Since 2008, it has been rapidly copied to every province in the country.

It is easy for consumers to see that in the urban central business district, Barbara stores or the curved images of curved surfaces or the facade of garbled facades become the fashionable landmark of the city.

Provision of seasonal clothing

Today we have to celebrate children's day for children, or take children to party, or outdoor gatherings.

In short, different occasions require different clothes.

It's easy for young mothers to make their own clothes on different occasions, but they don't know how to dress their children.

This is another change in the trend of mothers' consumption. Barbara follows the trend of consumption and develops seasonal clothing.

New year's wear, holiday dress, sportswear,

There are also ceremonial dress occasions, which are divided into ceremonial dress and casual party dress.

As mothers wear new demands, as children's clothing enterprises, the only thing to do is to meet this demand and keep pace with this change.

The group of young mothers is the main group of Internet users. The network extends their mothers' vision to the international arena, so that moms can instantly understand the international fashion trend and produce higher fashion demand for children's clothing.

In the face of the future, young mothers will be pformed into more fashion oriented products, and the demand for specialized products will be higher and higher.

In the face of this change, Barbara will make changes and adjustments in various aspects such as product design and production, terminal stores and so on, so as to adapt to the change of consumers.

And this pformation will also become a powerful driving force for brand development.

synchronization

trend

Balbala and French pop information company have established strategic partnership to grasp the latest trends and elements, and design them to the theme clothing series.

At the same time, the excellent designers both at home and abroad have become the backbone of Chinese children's wear designers.

Its designers travel through the 4 Fashion Week every season to exchange and communicate with international designers and interpret the international fashion as a Chinese children's fashion.

Barbara makes every effort to create children's fashion so that children can wear fashion on different occasions.

For example, when fashionable moms are dressed in the popular fashion of color bump and retro elegant costumes, mothers around them can also embody these fashion elements as mothers do.

On the other hand, a little "lazy" young mothers even hope that their children's clothes can be arranged in a complete set to reflect a more fashionable sense of modeling.

This demand has been increasingly evident in the new generation of mothers in recent years.

They complain that they can't buy a complete set of children's clothing, complaining that children's clothes lack a sense of series, and it is difficult to match.

This trend of consumption has become the driving force and guiding force for the development of children's clothing.

Adapting to this trend is the only way to keep consistent with consumers.

Barbara put fashion matching into every aspect of commodity planning, design, production and shop display.

When consumers choose clothes in shops, they can easily buy a complete set of costumes with consistent styles and elements.