Love Yarn Occupation Of Underwear Market By Technological Innovation

In the interview, the reporter learned that many clothing enterprises in Shenzhen had been faced with the trouble of "price war". For this reason, some enterprises relied on the strong scientific and technological innovation ability and keen insight to get rid of the haze of "price war" successfully, foothold in the domestic market and expanded the sales territory.

Over the past two years, the love yarn group has upgraded the gold content of the industry as the goal of the enterprise and the fundamental way out for the development of the enterprise. The underwear research and development center has been designed in Shenzhen, and the four lingerie brands such as love yarn, Bai yti, GetFit (song Fei) and IFEICE (AI Fei SI) have been divided into four costumes limited companies.

At the same time, it also applies for 2 mid-range underwear brands, Romola.

), Lidi Thea (Lady Thea), through multi brand operation and upgrading of product "gold content", has promoted the structural adjustment and upgrading of products, and realized the magnificent turn of enterprises.

According to preliminary statistics, sales of products increased by 20% in the first half of this year compared with the same period last year.

Zou Jifu, executive director and marketing director of love yarn group, said that in the face of the pain of price war, the love yarn group adopted a pass to create a differentiated brand to get access to the market.

There are two main differences between our underwear and other brands of underwear. One is the environmental protection of fabrics, and the high technology content.

for example

Baby Memory Alloy bra and 100 Ti Ti liquefied titanium bra, not only environmentally friendly fabrics, comfortable, no stimulation to the human body, memory alloy steel ring and liquefied titanium fabric, to bring consumers a variety of benefits, in addition to self-cultivation, the body also has comfort, breathability, sterilization, radiation protection, rub and breast conservation, prevention and mitigation of various breast diseases and other effects.

Two, price has advantages.

Our adjusted underwear compares with other brands of similar products underwear, the price is more close to the people. At the price level, we divide the underwear into three grades, low, medium and high-grade, which can meet the personalized needs of women in different regions, different consumption levels and different aesthetic values, so that every woman who likes to adjust underwear can wear herself.

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According to the reporter, after the successful entry into the high-end market, Bai Yi Ti liquefied titanium bra has been widely recognized, and sales are rising all the way.

It is fully proved that high technology content and high product quality are the passport to enter the high-end market.

According to Zou Zong, high-end brands are built on the ground. No differentiated products are difficult to enter the high-end market.

Bai you ti invested a lot of research funds every year in technological innovation and technological improvement, so as to ensure its high-end brand position in the underwear market.

The high added value of Bai you ti's brand is mainly reflected in its quality and taste. The brand idea of "hundred times" that I enjoy all my life is luxurious, honourable, elegant, and elegant. It is a perfect combination of technology and fashion. The combination of elegance and health care has been highly praised by white collar elites and successful women, which accords with the psychology of high end women pursuing high quality life, and improves the pull of the best brand in the market terminal.

In the background of the popularity of underwear brand homogenization, to build a brand with market competitiveness, we must create unique value outside the product. This value is mainly reflected in not only providing products for consumers, but also solving practical problems for consumers, reducing consumer shopping risks and satisfying spiritual needs.

Bai you ti is committed to providing high value-added products for Oriental women, so that underwear can not only protect the body, but also have the effect of shaping body, preventing radiation, eliminating bacteria, easing muscle soreness and health care breast.

Every lingerie embodies the meticulous care of consumers through details. When consumers wear such underwear, they feel very intimate and very valuable, thus obtaining psychological satisfaction and spiritual pleasure.

With the continuous improvement of women's aesthetic and health awareness, underwear with high gold content will be more and more favored by women. The strong love yarn group will continue to play a leading role in leading the industry out of the haze and gorgeous turn.