Successful Financing Of Shoe Net, More Challenges In Vertical Footwear Industry

After 5 years on the line, the shoe net announced the success of the A round of financing. The investors are Goldman Sachs Group and Haina Asia venture capital fund. This is a brand new start for the shoe net, and vice president of the shoe net. Dong Xin Da For example, this financing has made the shoe network find the most suitable partners for the development of the present stage to jointly develop the field of vertical footwear. The vertical B2C will be ready, and the competition will be more intense.

Vice President Dong Xinda

Advantages and disadvantages coexist and core competitiveness is king.

The shoe net is operated independently by China shoe net. E-commerce platform The marketing mode is the combination of the three, that is, platform + entity store + brand. Dong Xinda said that the biggest advantage of the shoe net is supply chain, geographical advantage, storage management and operation mode. The headquarter is adjacent to China's shoe capital Jinjiang, and relies on the traditional advantages of China's shoe net.

Dong Xinda revealed that the shoe net provides free product order management system for suppliers and provides full technical guidance to ensure customer experience. Dong Xinda said, the shoe net does not pursue the short-term marketing mode, will strengthen the two marketing, "the most important point of the electric business enterprise is the customer's loyalty, we must do well the emotion electricity supplier, from product to after sale each detail consummate."

Talent is the key to the development of the electricity supplier industry. Dong Xinda said frankly that the scarcity of talent is not only the current problem facing the shoe manufacturers, but also the distress of many electric business enterprises.

Financing is the inevitable demand for the development of e-commerce enterprises.

The shoe net was announced in March 2012. A round financing Completed, this has already been on-line for 5 years of e-commerce sites seems to be a little late. But Dong Xinda believes that the timing of financing is right. "At present, the entire e-commerce industry has returned to reason, and really returns to the contest on platforms, supply chains, products and services."

Dong Xinda believes that electronic commerce is an inevitable demand for market development. After the crazy burning of money in the previous two years, under the elimination and precipitating of market rules, some enterprises that accumulate a lot of money will go to the foreground of the market, and the essence of the whole industry will return to the level of business natural development.

At present, the registered users of the shoe net are 2 million, and the daily orders are about 3000, of which the passenger price is between 169-176 yuan. Dong Xinda thinks, the shoe net only keeps deep tillage and meticulous work, can get a cup of soup in the shoe industry 100 billion level market. At the same time, Dong Xinda told the fast track network that the shoe net plan to build a multi billion scale brand shoe sales Plaza in the next 5 years, integrate high-quality brand cooperative partners, provide cost-effective products for users, and introduce efficient and convenient service experience, is the "three high" target of 2012.

The vertical environment is facing broader opportunities for development. Dong Xinda believes that 2012 is a year when the vertical electricity providers shine brilliantly, but the premise of development is that they have enough advantages and operation bases. Looking to the future, the vertical electricity supplier competition will be more intense. How to reflect differential competition and achieve common development? There are still many thinking of e-commerce enterprises.